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- 1. EM Simulation software and computing infrastructure is FREeM simulation beyond the budget of most engineers who need it. FREeM changes the way design automation works. FREeM lets you… GET AWAY FROM THE SIMULATOR AND BACK TO DESIGNING...
- 2. FIRST The Problem and Solution SECOND The Market and the Money FREeM : Affordable E.M. Simulation Tool for Enterprise
- 3. Flavours of em-free design... Old School : Kind-of-right... ...charts & formulas Price : never getting the most from your radio
- 4. Flavours of em-free design... Fix it later : match me if you can... Price : design stability
- 5. Flavours of em-free design... Buckshot : Build ALOT of antennas... Price : Over $1000 per iteration
- 6. Pay in performance Pay in design time Pay in money... … lots of money
- 7. Tool list prices... FREeM Confidential [1] EEtimes Ansoft carves another niche for HFSS tool 7/7/03 Stephan Ohr [2] EDN awr,s new em simulator touts flexibility 11/9/07 Michael Santarini [3] EDA Cafe Agilent technologies latest gensys software provides first pass rf/microwave accuracy 19/9/07 [4] www.sonnetsoftware.com [5] www.aemcs.com/feko_evaluation.html
- 8. There must be : a better way...
- 9. I want to... Pay for what I'm using when I'm using it Scale computing resources on the fly Trust my simulation results Engineer antennas not learn new tools
- 10. MARKETS : UK Consultancy Applegate.co.uk : 1520 electronics design consultancies in the UK alone
- 11. MARKETS : UK Consultancy Yell.com : Search for UK ''RF design'' companies reveals 2150 results. ''Antenna design'' reveals 118 results.
- 12. MARKETS : UK Consultancy Google.co.uk : Search of 30 company websites reveals 50-80% don't have antenna software but do RF design!
- 13. MARKETS : UK Manufacturing Estimate : About the same size as the UK consultancy market.
- 14. MARKETS : UK Total TAM : 2150 Companies doing RF design? SAM : 1720 Companies that need antenna / em design software? SOM : 1075 Companies without full 3D capability requirement and cannot afford expensive tools.
- 15. MARKETS : UK Total EAU TAM : $80 M (2150 companies with 40k budget). SAM : $30 M (1720 companies with 20k budget). SOM : $10 M (1075 companies with 10k budget).
- 16. MARKETS : Europe est. Totals TAM : $1000 M (12 times UK). SAM : $400 M (12 times UK). SOM : $120 M (12 times UK).
- 17. MARKETS : World est. Totals TAM : $3000 M (3 times Europe). SAM : $1200 M (3 times Europe). SOM : $360 M (3 times Europe).