2. Are You A Victim
of Bait and Switch
Advertising?
3. A short piece of the
message from the
FTC tells us that this
tactic is "an alluring
but insincere offer."
There is more, of
course, but the point
is clear.
4. Some internet
marketers are infamous
for their use of bait and
switch advertising.
They use it because
they paint that pretty,
nay glamorous, picture
of the pot of gold just
waiting for you.
5. Their message,
the one you
read, tells you it
can all happen
without you
spending a
penny.
6. How many
times have you
read about
ways to get
totally free
things, only to
find that they
aren't?
7. Well, personally I
believe free should
mean free. No
strings, no bait and
switch advertising.
Just give me what I
asked for... that free
thing you promised.
8. Be informed.
Understand first what
your options are
going to be; the right
web site setup will
clearly outline these
details for you.
9. Be smart, be
thorough. Do get free
things and have fun
getting them. Also
temper your actions
with reason and read.
Avoid bait and switch
advertising whenever
possible!