2. Problems
• Online programming courses are too far from the
real world
• Practice is often just a simulation, does not prepare
for the real work environment
3. Our solution
• In-browser programming courses in the
real development environment
• Codeschool, Codecademy, TreeHouse are offering
nice simulators.
We offer the real thing.
Codecademy on steroids
9. Traction
• 525 paid subscribers
• 36 courses, 460 lessons, 270 practical exercises
• 12,000 lessons completed every month
• LTV = $31.6; ARPPU = $10
• MRR = $4600, Net Revenue = $30,800
Annual run rate = $55,210
• MRR in Q1 — $680, in Q2 — $1200, in Q3 — $3800, in Q4
— $4612
Launched in March 2015
10. Channels & conversion
• Organic (Google)
• SMM (Facebook 3000 members, VK 6000 members, Twitter 2000
followers); CAC ≈ $2
• Blogging (Habrahabr), 20-30k views of each post;
CAC ≈ $1-3
(we didn’t use any ads yet)
• Sign up → pay conversion 4.4%
Visit → pay conversion 0.27%
• On average, 64000 sessions, 4000 sign ups per month
11. Business model
• B2C
Paid subscription $14/mo
(increased from $9 in Dec 2015)
• B2B
Corporate subscriptions & for teams
12. Team
Rakhim Davletkaliyev
CEO
BSc, Computer Science (Carleton
University, Canada).
Worked at
- ericsson.com/ca (developer)
- macadamian.com (developer)
- www.iitu.kz (lecturer)
- yvi.kz (CTO)
Kirill Mokevnin
CTO
VP of engineering, undev.ru
Organized communities and
conferences in Ulyanovsk area.
Worked at
- Skype (engineer)
- starlook.ru (teamlead)
- undev.ru (head of dept)
13. Team
Alexander Vagin
Developer
Ульяновский
Государственный
Технический Университет
Worked at
- undev.ru (developer)
Alexey Frank
Developer
Ульяновский
Государственный
Технический Университет
Worked at
- undev.ru (developer)
- ITECH.group (developer)
- XIMAD (game developer)
Natalia Bass
QA, translator, illustrator
Братский
Государственный
Университет
Worked at
- enterta.ru (translator)
- yvi.kz (content manager)
14. Plan
1. Expand the team of authors
Hire 3-5 authors in the Russian version, complete the
series of courses on:
- Becoming PHP web developer
- Becoming Ruby on Rails developer
- Becoming front-end engineer
- Becoming Python developer
- Becoming Java developer
15. Plan
2. Launch B2B in the western markets
Hire 1-3 technical writers and translate Russian c ourses into English (video
to text).
First leads for B2B (corporate subscription per person), want to buy:
- Gateway Technolabs (Finland), huge outsource
- Saranen Consulting (Finland), training ~1000 people per year
- Wunderdog (Finland), IT consulting
- Eficode (Finland), IT consulting
- SC5 (Finland), outsource, consulting
- Macadamian (Canada), outsource, consulting
- Shopify (Canada), e-commerce platform
Next countries: Sweden, Estonia, Norway, Denmark, Germany, USA, Canada
16. Funding
Pre-seed: Helsinki Ventures + GrowthUp, January
2015, valuation ~€1M
Grant from Finnish government, December 2015
(€50k)
Now seeking seed investment, valuation ~€2M