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Peter Corbett @ Generator Forum
1.
2.
The Ins and
Outs of Online Video by Peter Corbett
3.
Components OV Creative Strategy OV
Production Strategy OV Distribution Strategy OV tools Example: World Aids Day Example: World Aids Day
4.
What makes a
video viral? The Desire To Share Emotions
5.
What makes a
video viral? Happiness Anger Fear Lust
6.
Creative Strategy Find an
auspicious day Do something unique Capture value Share that value
7.
Production Strategy Let
everyone shoot Do it on the cheap Do it often
8.
Distribution Strategy Social
Media Friendly Track all coverage Respond and amplify
9.
VV Tools SUBSCRIPTIONS EMAIL tubemogul.com viddler.com facebook.com twitter.com
10.
VV Tools
Influencer Discovery Google your keywords Search for them in Twitter Find the Facebook Groups Find the legacy institutions Find the Celebs who’ll love you
11.
World Aids Day
by @erniemosteller
12.
World Aids Day
440,000+ views 6000+ comments 45 video responses $33 36 hours
13.
Vote for It by
www.voteforit08.org
14.
World Aids Day
1,339,017+ views Major celeb support Media support Auspicious day Great creative
15.
Contact me
Peter Corbett, CEO iStrategyLabs peter@istrategylabs.com 917.748.3595
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