Power(s)
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February2018-
Zelia
Sakhi
Mobiento
Deloitte
Digital
@ilovegraphics

boringboringboringLet’s be boring.
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February2018-

Let’s talk business.
Consulting.
Stakeholders.
Work ethics.
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Yaaaaaaaaasssss.
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Do you consider yourself a
creative??
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this daily.
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Chances are, you don’t speak
about

For years, we have been
fighting for a seat at the table.
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Nobody understands us.
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The world has changed
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Unicorns are lead by
creatives.

36%
21%
Of the 25 startups with a recent fundraise is CB insight’s
“internet sector are designer co funded.
Of the global unicorns startups have co-founders embracing
design or who come from a creative background
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Design thinking is the best
thing since sliced bread
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Design-led companies reported:
41% higher market share
46% competitive advantage overall
50% more loyal customers
70% digital experiences beat competitors
Design-Driven Companies
Outperform the S&P by
219% over 10 years
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Consulting firms acquire creative
shops all around the world.

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42% Of the mergers and acquisitions in design have been
made by consulting firms.

Why the focus?
Why now?
Why us?
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Business
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At the same time…
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Rejection
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Design thinking is bullshit.

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50.
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Number of employees needed to generate
10M in revenues
70
49
72
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7
8

@pablostanley

“Creatives” are not
infiltrating the places
where they could have
the greatest impact.
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February2018-

Because we are being
shoe-horned in those positions.
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No leadership education.
Too few creative leaders.
Being a creative leader requires constant
justification.

So what?
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February2018-

We are witnessing
our own disruption.
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We have to
embrace it and
redefine our roles.
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boringboringboring
February2018-
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Let’s be boring.

This is what our clients
want us to do.
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February2018-

Make money.
Solve problems.
Get famous.
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There is potential to
create a new shape of
players in the creative
industry.
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Adaptability
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Creatives who
work with banking
services, healthcare,
products, with supply
chains, or executives.
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You can do amazing things
when you have mandate.
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Shape businesses.
Do good stuff.
Make products that help others.

But with great power comes
great responsibilities.
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Responsibility
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INSANE

Outreach is much bigger than
before
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1% of Facebook is 20 millions people.

Ideas can sway the world, for
good and for bad.
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Any idea can become a
terrible mistake.
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And given the state of the
creative and tech industry,
we might have work to do.
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Why should we care?
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Empathy
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Fucking egos
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Like it or not, the creator
is responsible for their
creation.
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February2018-
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40
Months
In jail.

We are biased.
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boringboringboringLet’s be boring.
February2018-
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We are lucky enough to be equipped
with the right skills in the right context.
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And most of us have the right
intentions.
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But we live in cognitive bias
bubbles.
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This is why we let good ideas
turn to disasters.

You wanna change the world?
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Corner cases represent
millions of people
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And our creations
will outlive us.
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And you say no when we
are offered even a bit of
leadership?
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Refusing to sit at the
table means refusing
to change the world.
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Nobody understands us.
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So, how on earth should we
use that power?
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Check your bias.
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11Accept that everybody is biased and embrace
new perspectives.
Recognise your own privileges.
Empathy is at the core of creativity.
Use that wisely.

Break your bubble.
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Beware of the Echo chamber.
The world doesn’t stop where the creative or
tech industries stop.
Get out and take a stand.
22

We need to envision the
worst to do our best.
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33
Imagine the consequences.
Help your companies and clients to
see the light.
You don’t need a title to lead.

Get a seat at the
goddamn table.
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Thank you.Zelia
Sakhi
Mobiento
Deloitte
Digital @ilovegraphics
Eurobest
November2017-