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FRAMING PARTICIPATORY DESIGN RESEARCH STEP Bringing Users into Your Process Through Participatory Design

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FRAMING PARTICIPATORY DESIGN RESEARCH

STEP 1 SELECT YOUR USER(S)
Any good design starts by defining who your intended user is. To qualify your design,
it is important to get specific with your user attributes. You may define multiple user
groups for your research. User attributes should include:

Demographics: gender, age, ethnicity, geographic location

Psychographics: personality, values, interests, lifestyles

Behaviors: mannerisms, actions, traits

©2014 frog. all rights reserved. no public distribution or reproduction without permission.

USER

Trendy and forward thinking
visitors age 18-30 who
frequent social networks,
fashion and music blogs
from their smart phones.
They must have disposable
income and travel several
times per year

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