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FRAMING PARTICIPATORY DESIGN RESEARCH STEP Bringing Users into Your Process Through Participatory Design

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FRAMING PARTICIPATORY DESIGN RESEARCH

STEP 3 DEFINE WHAT YOU THINK YOU KNOW
We all have early ideas and assumptions related to a project. We call these our
hypotheses. Some clients may have initial ideas they would like “tested” as well.
Don’t be afraid to address these ideas early and often! These assumptions can serve
as a jumping off point and aid in the initial content for your research.

GOAL

Understand what trendy,
young, tech savvy, affluent
visitors from out of town are
looking to do in SF—and
how they want to use
mobile devices to find out
about “best kept secrets”
once they arrive in SF

HY PO TH ES IS
Young people are
constantly on their
mobile phones and are
looking for them to
heighten their “in the
moment” experiences

H Y P OT H E S I S
t
Our users will firs
reach out to their
social networks to
o in
find out what to d
a new city

H Y P OT H E S I

S

t kept secrets
Bes
e
d be kept elit
shoul
tay
exclusive to s
and
the “Best”

©2014 frog. all rights reserved. no public distribution or reproduction without permission.

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