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FRAMING PARTICIPATORY DESIGN RESEARCH Create Bringing Users into Your Process Through Participatory Design

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FRAMING PARTICIPATORY DESIGN RESEARCH

Create a “best kept secret” mobile app for highlights in San Francisco

AT TR IBU TE
From outside of San
Francisco

AT TR IBU TE
Tech Savvy and owns
at least 1 smartphone

AT TR IBU TE
Traveling for pleasure,
not for work

QU ES TIO N

QU ES TIO N
When do people want
to discover new things
vs. when do they want
to plan and why?

What types of devices
are people using most
when they are visiting
SF?

QU ES TIO N
How do people do
research to explore
where they want to go
in SF beforehand?

USER

Understand what trendy,
young, tech savvy, affluent
women from out of town are
looking to do in SF and how
they want to use mobile
devices to find out about
the best kept secrets once
they arrive in SF

Young people are
constantly on their
mobile phones and are
looking for them to
heighten their in the
moment experiences

H Y P O T H E S IS
ften
Our users most o
t to
will first reach ou
rks
their social netwo
do
to find out what to
in a new city

GOAL

Trendy and forward thinking
visitors age 18-30 who
frequent Pinterest, social
networks, fashion and music
blogs from their smart
phones. They must have
disposable income and travel
at least 3x/year

HY PO TH ES IS

©2014 frog. all rights reserved. no public distribution or reproduction without permission.

H Y P OT H E S I

S

ts should
est kept secre
B
nd
be kept elite a
tay the
exclusive to s
“Best”

Publicado en: Diseño
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