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FRAMING PARTICIPATORY DESIGN RESEARCH Understand Bringing Users into Your Process Through Participatory Design

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FRAMING PARTICIPATORY DESIGN RESEARCH

Understand what trendy, young, tech savvy, affluent women from out of town are looking to do in SF
and how they want to use mobile devices to find out about the best kept secrets once they arrive in SF

FOUNDATION

IDEATION

EVALUATION

HY PO TH ES IS

H Y P O T H E S IS
ften
Our users most o
t to
will first reach ou
rks
their social netwo
do
to find out what to
in a new city

H Y P OT H E S I

S

H Y P O T H E S IS

Young people are
constantly on their
mobile phones and are
looking for them to
heighten their in the
moment experiences

ften
Our users most o
t to
will first reach ou
rks
their social netwo
do
to find out what to
in a new city

rets should
Best kept sec
nd
be kept elite a
tay the
exclusive to s
“Best”

H Y P O T H E S IS
ften
Our users most o
t to
will first reach ou
rks
their social netwo
do
to find out what to
in a new city

understand needs

H Y P O T H E S IS
ften
Our users most o
t to
will first reach ou
rks
their social netwo
do
to find out what to
in a new city

H Y P OT H E S I

S

rets should
Best kept sec
nd
be kept elite a
tay the
exclusive to s
“Best”

H Y P OT H E S I

S

rets should
Best kept sec
nd
be kept elite a
tay the
exclusive to s
“Best”

HY PO TH ES IS
S

rets should
Best kept sec
nd
be kept elite a
tay the
exclusive to s
“Best”

create the design

©2014 frog. all rights reserved. no public distribution or reproduction without permission.

H Y P OT H E S I

Young people are
constantly on their
mobile phones and are
looking for them to
heighten their in the
moment experiences

refine until it’s right

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