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CREATE ACTIVITIES

IDEAL WORKFLOW
WHAT IT IS:
This activity aims to understand participant
workflows with services or systems in which
users are very comfortable, by asking users
to set up their ideal experience under
different circumstances using lo-fi materials.
WHY IS IT VALUABLE:
• Gets participants thinking about what really
matters to them regarding the system by
taking the technology out of the equation
• Helps prioritize and understand key “use
cases” by participants and how they change
over a period of time, or under different
circumstances
• Great for understanding complex systems
and utilizing participants as experts

EXAMPLE: frog was tasked with designing an electronic trading platform through which
users can monitor and analyze real-time financial market data movements and place
trades. Participants were brought in to understand their ideal experience with the portal
and for us to understand their information hierarchy needs on such a complex device.
Through an activity in which the participants constructed their ideal screen states on a
“multi-screen” setup for a variety of situations, we understood the importance of building
an customizable platform that behaved differently based on time of day.

©2014 frog. all rights reserved. no public distribution or reproduction without permission.

WHEN TO USE IT:
When participants are using a service or
system—especially expert systems—on a
daily basis and it is top of mind. Often, the
solutions are less important than the stories.

GENERATION

EVALUATION

Publicado en: Diseño
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