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CREATE ACTIVITIES

ECOSYSTEM MAPPING
WHAT IT IS:
This activity aims to uncover the key
components of a specific “ecosystem” within
a participant’s life. It is great for determining
what makes things part of this grouping and
relationships amongst the parts of the
“ecosystem.” We have used this from
business applications (such as this
example), to mapping social relationships in
the activity “Rings of Connection” in frog’s
Collective Action Toolkit, to visualizing a
person’s “product world” in their home.
WHY IS IT VALUABLE:
• Helps us visualize intangible social
connections and communication priorities
• Doesn’t require literacy, easy to understand

EXAMPLE: When designing a new consumer-facing web portal for small and
medium size businesses, it was important for us to know and understand the
types of relationships that people valued and how those relationships were
fulfilled by their communication needs. We did this mapping exercise to clarify
how relationships and communication methods worked together in business.

WHEN TO USE IT:
This can be done as a great icebreaker or first
activity. Then, consider following with
another Create activity that allows them to
design for what they created here.

GENERATION

©2014 frog. all rights reserved. no public distribution or reproduction without permission.

EVALUATION

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