WHAT IT IS:
Intercepting participants when they are in the
context of when and where they may be
using a product provides valuable insight into
how participants would complete a task or
utilize your product or service ideas.
WHY IS IT VALUABLE:
• Helps establish ﬁt for a range of ideas
• Participants are already in the mindset of
the task at hand
• Quick, actionable feedback to inform your
next design iteration
WHEN TO USE IT:
This activity works very well when there is not
a lot of budget or time and you are hoping to
go ‘wide’ rather than ‘deep’ with feedback.
The output from this activity will include
quotes, photos, and stories that can help you
tune your approach.
EXAMPLE: frog set up a ‘lemonade stand’ in the heart of Union Square in San Francisco
to try out a new product that provided users with context-aware information while they
are shopping. We tested it with people who are already completing the task we were
designing for, which helped us gain valuable insight we could immediately act on.
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