This document discusses the concept of hyper natural objects (HNOs). HNOs blend the physical and digital worlds through integrated sensors, software, networks and physical forms. They do not mimic reality but overlap different information and behavior layers. The first tool capable of powering HNOs is the iPad. HNOs have souls distributed over networks and redefine their host tools to enable new user experiences. They allow more direct interaction than mediated interfaces and contextualize sensor data. The document envisions a future where reality and augmented reality are indistinguishable and introduces a prototype HNO called the Hyper Natural Pad.

1. Hyper Natural Objects
How to build a hyper Natural Object
© 2011 Massimo Scognamiglio
domenica 19 giugno 2011

2. A story in
three acts
domenica 19 giugno 2011

3. I
Philosophy
domenica 19 giugno 2011

4. I Pad ergo sum.
I
Philosophy
domenica 19 giugno 2011

5. Reality
domenica 19 giugno 2011

6. Metaphoric
Representation
Metaphor ≤
Reality
domenica 19 giugno 2011

7. A desk and its representation.
Graphic interfaces are the
metaphor for navigating the
information.
The interfaces mediate the
manipulation of the
information on behalf of
human beings.
The most noted of
metaphors is that of the
computer desktop.
domenica 19 giugno 2011

8. Mimesis
Mimesis
Metaphor Reality
Low Res
domenica 19 giugno 2011

9. We pushed forward the mimetic imitation of
reality. Such an imitation, just as any imitation, even
if “perfect” is perceived as alien and “rejected” and
considered “ineffective” in the long term.
domenica 19 giugno 2011

10. Augmented Reality
Augmented
Mimesis Metaphor Reality
Reality
Low Res
domenica 19 giugno 2011

11. Cosa è un HNO?
Augmented
Mimesis Metaphor Reality
Reality
Low Res
domenica 19 giugno 2011

12. What’s
next?
domenica 19 giugno 2011

13. Reality
Mimesis
domenica 19 giugno 2011

14. Hyper Natural
Augmented
Mimesis Metaphor Reality Hyper Natural
Reality
Low Res
domenica 19 giugno 2011

15. PHYSICAL BODY +
SOFTWARE + SENSORS +
NETWORK = HNO
domenica 19 giugno 2011

16. Hyper Natural Object
The HNO overlap through layers of information,
software layers, behavior layers, and physical layers
that are responsive to real objects.
THEY DO NOT MIMIC them.
The iPad is the first tool capable of distributing
Hyper Natural Objects.
domenica 19 giugno 2011

17. What defines a
Hyper Natural Object?
1.
Hyper Natural Objects have a soul (app) that
is diffused over the network.
2.
That “turn over and re-invent” the tool that
accepts it (e.g. iPad) so well to enable it to
“interpret” a specific user experience (UX),
stratifying itself on other comparable pre-existing
usage habits
domenica 19 giugno 2011

18. domenica 19 giugno 2011

19. These “connected” objects have a
special relationship with human beings
that become “a part of” the “body” of
the tool (e.g. iPad)
The human being reacts |:| in respect to
the information, it’s no longer mediated
by a cursor.
domenica 19 giugno 2011

20. The Sensors present in these new objects,
represent the permanent organ of contact with
reality:
They listen, track and contextualize every single
event, in a continuous and independent way.
(automatic behavior).
domenica 19 giugno 2011

21. Noble Peace Center
domenica 19 giugno 2011

22. II
The
Turning
Point
domenica 19 giugno 2011

23. The relationship between
human beings and Hyper
Natural Objects is special and
very different in respect to
traditional digital tools.
domenica 19 giugno 2011

24. The divide between the digital
and physical world is always
becoming more and more
evanescent.
domenica 19 giugno 2011

25. We’ll live in a hyper natural environment where representation
and reality will no longer be in separate worlds.
Reality
Augmented
Metaphor
Reality
Hyper Natural
Objects
Low Res Hyper Natural
Mimesis
domenica 19 giugno 2011

26. III
How to build a
Hyper Natural Object
domenica 19 giugno 2011

27. domenica 19 giugno 2011

28. PHYSICAL BODY +
SOFTWARE + SENSORS +
NETWORK = HNO
domenica 19 giugno 2011

29. Thinking about my Son…
I developed the dimension of the physical
body:
“3-dimensional” and “spatial”
to be able to create new relationships with
the child and other children that use other
HNO’s.
domenica 19 giugno 2011

30. domenica 19 giugno 2011

31. Curious?
domenica 19 giugno 2011

32. Touch, Look, Connect, Play, Live, Roll
domenica 19 giugno 2011

33. Say Hallo to the
HYPER NATURAL PAD
domenica 19 giugno 2011

34. domenica 19 giugno 2011

35. Accelerometer Microphone
Sensors
Gyroscope
3d body Colors
Spatial manipulation
Touch screen ergonomics
Lights
Sharing bluetooth
Communication Music & Game
wifi
App
domenica 19 giugno 2011

36. Hyper Natural Objects are and
always will be more and more
integrated in a very natural and
magical way into our daily lives.
domenica 19 giugno 2011

37. domenica 19 giugno 2011

38. We won’t talk anymore
about “digital natives”
but of the ...
domenica 19 giugno 2011

39. “Hyper Natural Generation”
domenica 19 giugno 2011

40. Hyper Natural Objects
How to build a hyper Natural Object
© 2011 Massimo Scognamiglio
xxx
To be continued...
Thanks to:
Leandro Agrò, Francesco D’Onofrio, Massimo Lepore, Luca Mascaro, Nicola Palmarini, Mirco Pasqualini.
Follow me:
@scognamiglio196 | scognamiglio.posterous.com
domenica 19 giugno 2011