A Kedge presentation explaining the new age of innovation and opportunity resulting from the postnormal shift, the 7 values of our new environment, and how some of those shifts are shaping our future.

1. The Age of Opportunity
The New Era of Innovation for
Business, Technology, and Society

2. Our present-day
tools, models,
and processes
are quickly
becoming
Industrial
Age relics...
Something
fundamental
has changed!

3. We have entered the...
Postnormal Economy
{
“All that was ‘normal’ has now Complexity
evaporated; we have entered Chaos
postnormal times, the in-between Contradiction
period where old Open-Sourced
Disruptive
orthodoxies are dying, Networked
new ones have not yet Collaborative
emerged, and nothing really Uncertainty
makes sense.” Resilience
Imagination
Ziauddin Sardar, The City University, London

4. before the shift after the shift
“We must reduce
complexity in order to
innovate.”
“We must embrace
complexity in order to
innovate.”

5. 7 Critical Value Shifts for Organizational
Culture in the Postnormal Future
Open Systems
Multiples
Pattern & Sense-Making
Meshing
Resilience
Organic
Futures

6. “In an age of ever increasing
complexity & ambiguity,
linear thinking & simple
strategies will no longer work.
Our interconnected world has
created an environment where
learning and acting
from multiples
perspectives is
imperative for success.”

7. The Avatar
Future:
Telepresence,
Human/Machine
Interface, &
Robotics
Areas of Impact:
•Technology
•Medicine
•Human Resources
•Talent & Work

8. “This is a move from
top-down
‘command & control’
business to seeing more
power placed in the
hands of individuals,
including crowdsourcing, social
networking, open innovation, &
solopreneurs.”

9. The “VirFlex” Future
“VirFlex” Areas of Impact:
Virtual Geography & Location Flexible Work Hours
•Work
•Talent
Development
•Business
+ Development
•City
Development
•Innovation
What does this do to the concepts of “work,” “workplace,” •Collaboration
& “business,” not to mention the idea of the “city?”

10. The
... Near Field
Communications
Communication
Future
Areas of
Impact:
•Technology
•Innovation
•Money
•Banking &
Finances
•Data &
Information
•City
Development
•Retail

11. “We have moved from
sustainability to resilience,
adapt
needing the ability to
& be flexible in the
face of unfamiliar
landscapes. Business
cannot rely on old strategies,
but must learn how to be
robust in the face of change.”

12. " has become
so tied up in
intellectual knots
that it has the
of making things
"
Neal Stephenson on
“Getting Big Things Done.”

13. The “Gamified” Future
The Gamification of Business
Areas of Impact:
•Talent If "customer
Assessment engagement" is
•Technology the super metric
•Consumer of the next
Insights decade, then
•Consumption "gamification" is
•Data & Analytics its elixir.
•Marketing
•Job Creation
•Governance
•Innovation
•Social Media
•Health & Medicine

14. “Gone are the days when we
could separate various
academic & professional
disciplines in order to make
sense of our world & get the
job done. We are finding that
it’s in the “spaces-in-
between” that the
solutions to our greatest
challenges exist & new ways of
operating are emerging.”

15. Areas of Impact:
The Hybrid Future •Technology •Data •Social Media
•Work •Insights •Innovation
The “meshing” of physical
and virtual/digital worlds,
resulting in the co-
evolution of humanity and
technology...
...impacting the way we
govern, do business,
perceive social interaction,
and shape our world.

16. The
“Sensored”
Future
Areas of Impact:
•Health & Medicine
•Talent Assessment
•Consumer Tech
•Communications
•Consumer Insights
•Product Development
•Data & Analytics
•Marketing

17. “People aren’t machines.
Nonetheless, we’ve tried very
hard to build our businesses
in a mechanical fashion, like
cogs in a clock. Humans are
organic – living, breathing,
and often messy. We thrive in
environments filled with
purpose, deep
meaning, creativity,
and connection.”

18. Areas of Impact:
The Holistic •Work and Talent
•Innovation and Creativity
•Technology
Future •Consumption

19. “Our new world demands that
we look past the “tip
of the iceberg” to see
patterns between
seemingly unrelated
events & trends,
making deep sense out of our
converging systems.”

20. The
Generative
Future
Areas of Impact:
•City Development
•Consumer Insights
•Technology
•Consumption
•Innovation
•Data & Analytics
pavagen
• Marketing
•Job Creation Using exponentially accelerating technology
•Governance and “big data” clusters to create cities &
•Social Media
• Energy workforces that are equitable, inclusive,
•Health & Medicine citizen-centric, and hubs of innovation.

21. “We are used to depending on
hindsight to run our businesses,
schools, & countries, but this
can no longer be our practice in
a rapidly changing world. Our
Futures
leaders must develop the skill of
identifying emerging issues,
building alternative scenarios, &
creating
transformational
futures.”

22. Why Is Futures Thinking Critical To The Success Of
Innovation In The Postnormal Economy?
You can't have a better tomorrow if
you're only thinking about yesterday.
Those who can look ahead with
foresight are better equipped to face
change and harness opportunity, since
they know which decisions today might open up
new doors tomorrow.
Applying foresight thinking can turn a
complex and unclear world into
a map of new innovation, opportunities,
and possibilities.
Foresight and Innovation at Stanford University

23. About Kedge, LLC
Kedge is a minority-owned foresight, innovation, creativity, and strategic design consultancy. We help our clients to
thrive in a world of complex ideas and practices, uncover emerging trends on the horizon that will impact their
business, and discover unseen opportunities for strategic advantage and development.
Yvette Montero Salvatico, Partner/Principal
Holding a bachelor’s degree in Finance and an MBA from the University of Florida, Yvette has over 15 years of
corporate experience with large, multi-national firms such as Kimberly-Clark and The Walt Disney Company. Before
becoming a partner at Kedge, she lead the effort to establish Future Workforce Insights at the Walt Disney Company,
identifying future workforce trends and leveraging foresight models and techniques to assess potential threats and
impacts, emerging ideas, and exciting opportunities for the organization. Yvette is an experienced speaker,
addressing large audiences on topics such as business policy, diversity, and foresight.
Frank Spencer, Partner/Principal
Prior to founding Kedge, Frank worked for 15 years as a leadership coach and developer with entrepreneurs, social
communities, networking initiatives and SMEs, helping them to advance human development, local and global
innovation, and open-source collaboration. He holds a Master of Arts in Strategic Foresight from Regent University,
and is a member of the Association of Professional Futurists and the World Futures Studies Federation. With a
strong background in both business and academic foresight, Frank taught a course on futures and foresight for
developing solutions to wicked problems at the Duke TIP Institutes; is on the organizing team that is developing an
MSc in Foresight and Innovation at ISTIA/The University of Angers in France; and has worked on strategic foresight
projects for companies such as Kraft, Mars, Marriott, and The Walt Disney Company.
Yvette Montero Salvatico Frank W. Spencer, IV
Principal, Kedge, LLC Principal, Kedge, LLC
2905 Boat Dock Road 12 Drake Drive
Kissimmee, Florida 34746 Savannah, Georgia 31406
407-973-1172 912-660-6726
e-mail: yvette@kedgefutures.com www.kedgefutures.com e-mail: frank@kedgefutures.com