Presentation to Black Country CE Club Social Media Event on 25th Feb 2010

1. *>15.0°C
15.0
10.0
5.0
0.0
*<-2.9°C

2. Martin Brown
Fairsnape
Leading and supporting improvement in the built environment
fairsnape@gmail.com
Be2camp
Social Media Journey

3. be2camp

4. Be 2 Camp
as in as in as in
Built Environment Web 2.0 Bar camp
Design Interactive Web New ways of
Construction Meeting,
Facilities Learning and
Management Sharing’
AEC Sector

5. Be2camp is a place for people interested in how
the latest web 2.0 applications could help build a
better, collaborative, more sustainable built
environment - from planning and design through
construction to occupation and management of
buildings and facilities.

6. Bar Camp … be2camp
a gathering born from the desire for people to share
and learn in an open environment.
it is an intense event with discussions, demos and
interaction from participants who are the main
actors of the event.
Be2camp is the world‘s first unconference focused on Web 2.0 and the built environment.

7. 3DCamp, Limerick, 2008

8. Be2Camp Founders
@pbroviak @fairsnape @eepaul @jodiem

9. Be2camp London Organisation
• Meetings via Skype
• Conversations via twitter
• Time And Date for organising times
• Meetings in Second Life
• Blog Posts on Ning
• Use of Google Docs
SecondLife Meeting Room
• 2 Emails

10. be2camp so far:
Be2camp London Oct 2008
Be2camp Liverpool May 2009
Be2camp Brum August 2009
Be2camp Working Buildings London 2009
RIBA Forum London Oct 2009
SMW Be2camp London Feb 2010

11. be2camp in planning:
Social Media Café March 2010
World Water Day Dundee March 2010
BIFM Conference Fringe event April 2010
be2camp in discussion
Construction Skills Network Yorkshire
Manchester Architect and Design Festival
Be2camp Brum Brand 2

12. be2camp best practice clubs:
London February 2010
Black Country February 2010
Lancashire March 2010
Plus…

13. www.be2camp.com

14. be2camp clinics:
One to One hands on expert advice
60 minute sessions
Kick start your digital journey:
Set Up Accounts and applications Google
Set up best practice profiles Linkedin
Set up recommended contacts Twitter
Woobius
West Midlands April 2010 - Leave details if interested.

15. Your Social Media Journey Starts Here
Author: Pam Broviak, be2camp co-founder
TABLE OF CONTENTS
1.0 You Are Not Prepared (Social Media Definition)
2.0 Pouring the Foundation (Setting up Gmail and an iGoogle page)
3.0 Getting Your Story Straight (Preparing an online profile)
4.0 Photosharing— Not Just for Vacations Anymore (Flickr)
5.0 Feed Me Blogs (Blogs)
6.0 Time to Meet the Bird (Twitter/Microblogging)
7.0 Hey, Where’s That Water Cooler? (LinkedIn)
8.0 Joining a Tribe (Ning)
9.0 Powerpoint + Social Media = Slideshare (Slideshare.net)
10.0 This Had Better Be Good (Skype)
“There go my people. I must find out where they are
11.0 Going Virtual (Second Life) going so I can lead them.”
- French politician Alexandre Ledru-Rollin

16. a be2camp
sustainability
manifesto
“We can’t solve todays problems by using the same kind of
thinking we used when we created them.”

17. Make sustainability in the built
environment open source. the be2camp
Sustainability is too important an sustainability manifesto
issue to be done behind ‘closed
doors’
• move the debate from ‘sustainability’ to one of ‘resilience’
• collaborate through web2 and social media
• encourage open conversations and debates
• push for appropriate open source
• promote web2 as an enabler for CO2 reduction
• join the 10:10 pledge
• cause no unnecessary harm

18. open communications
start conversations
collaborate
www.be2camp.com

19. *>15.0°C
15.0
10.0
5.0
0.0
*<-2.9°C

20. Martin Brown
Fairsnape
Leading and supporting improvement in the built environment
fairsnape@gmail.com
Be2camp
Social Media Journey

21. Social Media Journey

22. The future is closer than you think
Messages with emotions Messages via Twitter
2004 2009
Maps with icons that show Peoples whereabouts via
peoples whereabouts Google Latitude

26. Twitter
Linkedin
Blogging
Google

30. Twitter, all about connections:

32. Twitter, all about conversations:

34. and connections:

35. big connections:

36. martin brown
@fairsnape
engage
debate
transition
www.be2camp.com

37. organize the world's information and make it
universally accessible and useful

43. Blogging, the new collaborative
project diary?

44. 4 Ways Social Media is
Changing Business*
1 From Trying to Sell to Making Connections
2. From Big Campaigns to Small Acts
3 From Controlling Our Image to Being Ourselves
4. From Hard to Reach to Available Everywhere
How is your business changing ?
* from mashable.com

45. ‘Free’ Start Up Suggestions …
Communication … Twitter and / or Linkedin
Sharing … Slideshare
Glue … Google Alerts, Docs, Gmail, Maps etc
Blogging …Wordpress
Collaboration …Woobius
Martin Brown
fairsnape
Leading and supporting improvement in the built environment
fairsnape@gmail.com