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Trademark Value in Corporate Restructuring

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Fernando Torres MSc
Fernando Torres MSc

Econometric analysis of the shift in the value of a typical B2C trademark sold in/out of the corporate restructuring context.

EmpresarialesEconomía y finanzasTecnología
1 de 15
Trademark Values in Corporate Restructuring Originally presented at the 2007 Western Economics Association International Conference Fernando Torres, MSc Chief Economist [email_address]
Abstract ,[object Object]
Agenda 1. I. P. and the Bankruptcy Context 2. Trademark Value Model 3. Econometrics of TM values in BK 4. Applications and Discussion
IP and the Bankruptcy Context ,[object Object],[object Object],[object Object],[object Object]
IP and the Bankruptcy Context ,[object Object],[object Object],[object Object],[object Object]
Trademark Value Model ,[object Object],[object Object],[object Object]
Trademark Value Model ,[object Object],[object Object],[object Object]
Trademark Value Model ,[object Object]
Econometrics of TM values in BK ,[object Object],V TM /S Slow Growth (g=2%) Fast Growth (g=5%) High Risk ( k =30%) 0.15 0.18 Low Risk ( k =12%) 0.48 0.69
Econometrics of TM values in BK ,[object Object],Table 1 General Model: OLS Estimates Dependent variable: Ln ( V™ ) Adjusted R 2 0.797712 F-statistic (4, 26) 30.5759 (p-value < .0001) Log-likelihood -45.2518 Akaike information criterion 100.504
Econometrics of TM values in BK ,[object Object],Table 2 Reduced Model: OLS Estimates Dependent variable: Ln ( V™/S ) Adjusted R 2 0.511644 F-statistic (3, 27) 11.4768 (p-value < 0.0001) Log-likelihood -45.2529 Akaike information criterion 98.5057
Applications and Discussion ,[object Object],[object Object],[object Object],[object Object]
Scattergram
Additional Application ,[object Object],[object Object]
Thank You

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Trademark Value in Corporate Restructuring

  • 1. Trademark Values in Corporate Restructuring Originally presented at the 2007 Western Economics Association International Conference Fernando Torres, MSc Chief Economist [email_address]
  • 2.
  • 3. Agenda 1. I. P. and the Bankruptcy Context 2. Trademark Value Model 3. Econometrics of TM values in BK 4. Applications and Discussion
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.