Realty Cloud Technology Platform

REALTY CLOUD TECHNOLOGY – WORK TOGETHER, EARN MORE TOGETHER!

THE FUTURE OF REAL ESTATE

THE FUTURE OF REAL ESTATE
THERE ARE TWO SKILLS IN PARTICULAR THAT AGENTS WILL HAVE TO ACQUIRE IN
ORDER TO BE SUCCESSFUL IN THE FUTURE: ONE BEING MARKETING AND THE OTHER
BEING THE STRATEGIC USE OF THE INTERNET. - KROSTON MOHAN, INMAN NEWS

Find value in the 57% 48% Would like their
technology provided broker to expand
by their broker. training on technology
tools, blogs, leads, Wi-
2009 Fi, and support.
REALTOR®
Technology
Would like to receive Respondents indicate that
information on real estate Report their broker does not
productivity and provide any technology.
enhancement tools for
their mobile device.
55% 13%

WHO WE ARE?
Established in 2002, First Uniliance, LLC (FULLC for short) is a licensed New Jersey real estate brokerage since
2002. First Uniliance was founded by two REALTORS who combined have more than 25 years experience of
online systems design, development and production. Our mission is namely leverage technology and transactions
to provide the highest quality of service and products. Our focus has availed us to build the Realty Cloud
Technology Platform (RCTP).

We are revolutionizing the local real estate brokerage industry by developing results-driven Internet concepts and
information system solutions. The Realty Cloud Technology Platform is a seamless transaction platform
enabling online transactions across platforms to have an impact on the traditional business model and
practices that normally rely on commission-oriented structures.

The backbone of our business lies within our technology, to cost effectively and efficiently bridge the gap between
Homesellers, Homebuyers and Real Estate Professionals. The Realty Cloud Technology Platform provides
REALTORS the ability to operate a virtual real estate brokerage and/or brick & mortal with minimal resources.
RATIONALE FOR SELECTING RCTP
• Widest Selection of New Revenue Generating Online Advertising
• High Degree of Product Flexibility & Customization Products Management

• Maintain Local Control with access to Rapid Response Solutions RCTP
• Lower In House Hosting & Development Expenses
Promotion Distribution
• Pays for itself

NATIONAL ASSOCIATION OF REALTORS® Member Profile 2009

While Web sites are one, although not the primary, source of business, REALTORS® who invested more heavily in their Web site reported a
greater number of inquiries and business.

RATIONALE FOR SELECTING RCTP
Evolution of Real Estate requires offering Sellers and Buyers the
maximum reach and numerous ways to get results.

Website Traffic
Gross Online Sales Our Website Traffic
Unique visitors
1 State - NJ Listed Clients

2007 2008 2009 2007 2008 2009
0% 591% 657% 2007 2008 2009
0% 407% 571% 0% 201% 305%

Annual Growth Rate Annual Growth Rate Annual Growth Rate


In addition to looking at specific influences on income, it is also instructive to compare the business characteristics of higher and lower earning
REALTORS®. In addition to generally being in the business longer, higher earning REALTORS® more frequently have a Web site, hold at least
one designation, have been at their current firm longer, more often consider real estate their sole occupation.

WHAT CAN IT OFFER?
RCTP is an intelligent engine that can rapidly publish broker & agent websites and
customizes any already published listings on the Internet:
• Complete Feature List Available!

We have made a significant investment in upgrading our technology to enable it to
offer a new suite of products and services that include:

High Degree of Customization and Flexibility to meet your company’s requirements
and local market demand:

New Revenue Generating Products, Rapid Development, and Local Control:


Local Expense Reduction or Resource re-allocation to other key projects
• Bandwidth: $5,000*/mo., Database Storage: $200*/mo., Dev. & Maintenance Team:
• 1 Web Applications Developer: $89,033**
• 1 Mid Level Programmer: $75,112**
• 1 Strategy/Project Manager: $101,961**
• Total Annual Cost: $266,106 (not included 20% for benefits)
$-271,306
* Source: Gardner Group
** All Salaries are from Salary.com for Little Falls, NJ

WHAT CAN IT OFFER?

We SIMPLIFY It! They COMPLICATE It!

EVERY OTHER COMPANY

Online Marketing Award of Excellence
- REALTOR.COM

WHAT CAN IT OFFER?

2009 REALTOR® Technology Report
Of the respondents using social media tools: 28% are comfortable with it and another 27% are somewhat comfortable. 76% use facebook while
another 58% use LinkedIn. Of all respondents, 16% do not use any social media sites (Facebook, LinkedIn, Twitter, etc.) 25% state that social
networking is effective for business purposes. Another 38% feel that it is somewhat effective, while 26% are not sure.

SALES AGENT TECHNOLOGY SUPPORT PLAN
SPEED Sales Associate
Your Sales Associates pay a low monthly fee for their web
LITTLE R& D presence. That’s it! You read it correctly. No percentage
fees, like other real estate or technology providers. We not
10 DAY TURNAROUND only save our customers thousands, we save our licensees
thousands!

MARKETING PLAN Other providers charge a 6% fee based on your sales
volume, the more you make, the more you pay. Our flat fee
SETUP & TRAINING structure keeps money in your pocket, and in your business
where it should stay.

FOR SERIOUS
PROSPECTS ONLY
REGISTER TODAY
TO SEE MORE!

MAXIMIZING REVENUE

You will manage leads and service your customers in the most cost effective way possible – ONLINE! The RCTP
allows your office to collect user information and engage with visitors in real-time. The RCTP architecture will be
tailored to local real estate needs. You will improve your office operation to run more productively and cost
effectively. Best of all, it can be managed remotely from any location.

We understand that getting to the top of the search engine is only part of the equation for a successful online
business – the other part is getting the user to click on your content and INSTANTLY CAPTIVATE them. As a
PNM, you will have the option to custom tailor all of our advertising material to your local market or you can design
and publish your own marketing and advertising material in your virtual filing space to share with other agents.
Your website will be positioned to capture users searching the internet by specific real estate keyword terms. The
content that will be served to them will be relative to their keyword search term – naturally making the website
sticky with returned visitors thus INCREASING your sales conversion rates.


The top five web sites where respondents’ listings are displayed: REALTOR.com (83%); Broker’s or Office’s site (83%);
Local Association or Local MLS site (73%); Trulia (51%); Zillow (50%)

MARKETING STRATEGY
We equip you with the technology to target and support your clients with custom real estate products and services
relative to their needs. Your local expertise coupled with our forward thinking technology and strategic online
marketing will be the engine that runs your virtual real estate brokerage business into the New Era. You will
succeed because you will deliver more satisfied customers experiences…the kind that leads to referrals and
greater rate of repeat business!

FOR SERIOUS
PROSPECTS ONLY
REGISTER TODAY
TO SEE MORE!


REALTORS® use other web resources in addition to blogs and Web sites. Nearly half of REALTORS® reported using or planning to use social
networking sites; 35 percent of REALTORS® used social networking Web sites already, and 14 percent planned to do so in the future. Use of
social networking sites was less common as age increased, but a future desire to use them was more common as age increased except for the 60
or older age group.

MAXIMIZING REVENUE

When you become Premier Network Member (PNM) you will have access to our RCTP and will be the exclusive
owner of your region. By being an exclusive owner of a region you have the ability to run your business as you
see fit. You may sub-lease areas within your state to other real estate brokers or agents. Example: you may
choose to lease areas by counties and charge a broker/agent sales team a yearly commission fee or you may
choose to license out a popular town to an agent on a monthly fee basis or you may choose to keep the entire
region and service it yourself. Each Flat Fee MLS lead will be listed with the corresponding REALTOR’S coverage
area.


Referrals (83%), repeat business (82%) and the internet (53%) are very important in generating leads.

MAXIMIZING REVENUE

Each Premier Network Member (PNM) is part of a lucrative wealth building system. A system that allows your
office to earn additional income from our Network Members through licensee fees. This model will monetize your
sales growth in any market swing!

FOR SERIOUS
PROSPECTS ONLY
REGISTER TODAY
TO SEE MORE!

With resources that are only exclusively available through a PNM, you will become an ultimate provider in
Consumer to Business to Consumer (C2B2C) and Business to Business to Consumer (B2B2C) solutions. These
methodologies are vital in the future of the real estate industry. Your C2B2C solution will be connecting your
Buyers with your Sellers and your B2B2C solution will be connecting your agents to their clients. This opportunity
is structured to help you produce tailored marketing material, gain unlimited access to additional resources,
effectively manage your real estate business, and allow you to build your very own network of real estate portals
throughout your state.

REGIONAL APPROACH

MIDWEST
NORTHEAST

NORTHWEST

WEST

SOUTHWEST SOUTH

MAP KEY
PNM Target
PNM Pending
PNM Launched

IF YOU ARE A RESIDENT OF A SHADED STATE, WE WILL NOT OFFER YOU A PARTNERSHIP UNLESS AND UNTIL WE HAVE COMPLIED WITH APPLICABLE
REGISTRATION AND DISCLOSURE REQUIREMENTS IN YOUR JURISDICTION.


2010 PRICING PLAN
FRANCHISING

We guarantee your business will earn 100% of it set-up cost
within 1 year or we’ll pay you.

OUR PRICING MODEL

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TERM
dggd FOR SERIOUS
SET-UP PROSPECTS ONLY
FEE
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REGISTER TODAY
LICENSE
FEE
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TO SEE MORE!
COVERAGE
AREA


THANK YOU
YOU

RCTP

GET STARTED!
102 East Main St., Little Falls NJ, 07424
Phone: 1 (866) 296-4088
Email: helpdesk@bonafiderealty.com
THE INFORMATION IN THIS DOCUMENT IS NOT AN OFFER TO SELL, OR A SOLICIATION OF AN OFFER TO BUY, A PARTNERSHIP. IT IS FOR INFORMATION PURPOSES ONLY. A
PARTNERSHIP IS OFFERED ONLY BY OUR DELIVERY OF A PARTNERSHIP DISCLOSURE DOCUMENT TO YOU IN COMPLIANCE WITH THE FEDERAL TRADE COMMISSIONS RULE ON
FRANCHISING AND APPLICABLE STATE PARTNERSHIP SALES LAWS.

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