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Crissie Fuller - Social Media Portfolio

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Crissie Fuller - Social Media Portfolio

  1. 1. Blogging, Digital & Social Media Consultant
  2. 2. about me I am truly a child of the web generation. From editing the HTML of my GeoCities website (via dial-up connection) to convincing my summer camp friends to start livejournals so we could stay in touch all year. From the early days of Facebook (my school was one of the first to get access) to advocating for twitter before it was cool - I’ve always been a social media pioneer (errr...hipster). Understanding the social web inside and out, paired with my degree in Marketing Communications, has led me to a successful 6 year career as a digital marketing professional. Expertise in: »»Social Media Marketing & Community Building »»Blogging »»Digital Strategy »»Branding experience in: »»Photography »»Graphic Design pg. 2
  3. 3. social media marketing & community building I would never call myself a social media expert; I don’t think that anyone can. That’s one of the things I love most about social experienced in: media - much like fashion, it is always changing and reinventing itself, always searching for a new »»Twitter approach, a new innovator and rising star. In »»Facebook the years I’ve spent on social media - both »»Google + personally and professionally - I have learned »»StumbleUpon many valuable lessons on how to leverage »»Pinterest digital media. I love to push boundaries and »»YouTube discover new ways to make the Internet a »»Flickr successful social and retail platform. »»LinkedIn »»Social ROI Tracking, Analytics & Reporting At DwellStudio I used Social Media to • Google Analytics successfully increase sales and brand awareness. • Radian6 • CrowdBooster At Independent Fashion Bloggers I used Social • Commun.it Media and Content Marketing to drive more traf- fic to the site, increasing monthly visits from 20K to 50K in 6 months. pg. 3
  4. 4. case study DwellStudio Facebook As Manager of the DwellStudio Facebook Page I: »»Grew fan base from 4,000 to over 20,000 highly engaged fans »»Conceptualized and worked with the design team to develop custom tabs to bring the DwellStudio image to the Facebook page »»Managed daily posts and interactions with fans »»Conceptualized and executed contests to build fan base and reward existing fans, while supporting overall marketing strategies http://www.facebook.com/dwellstudio pg. 4
  5. 5. case study DwellStudio twitter As social Media manager at DwellStudio I worked closely with the company’s founder and creative director, Christiane, to develop and implement a twitter strategy to grow and engage followers. »»Grew fan base from a few hundred to over 19,000 followers http://www.twitter.com/dwellstudio ifb twitter As Community manager at IFB I was responsible for the strategy and execution of the company’s twitter feed. Using a blend of engagement, authenticity, and consistency I grew the following from 12,000 to over 24,000 in 6 months while increasing site traffic from twitter by 15%. http://www.twitter.com/_IFB pg. 5
  6. 6. case study IFB Pinterest As the Community Manager at IFB, I saw an opportunity for growth and launched a Pinterest presence for the brand. »»Grew fan base from 0 to over 7,000 »»Developed pin boards that showcased and promoted fashion & style bloggers (directly reflecting the company’s mission) »»Increased traffic from Pinterest to hearifb.com from 90 per week to 10,000 per week. http://pinterest.com/_ifb/ pg. 6
  7. 7. blogging the studio blog As editor of DwellStudio’s blog I worked to help integrate the look of the blog with the rest of the company’s branding. I created and maintained an editorial calendar that supported the company’s overall marketing efforts and helped personally connect consumers to the brand. http://www.dwellstudio.com/blog
  8. 8. blogging chicasaurus-rex My fashion blog where I explore my love for the crazy world of fashion while searching for my own personal style. http://www.chicasaurus-rex.com/ how to dress princess edition chic scarf double breasted blazer basic tee bright jeans classic pump pg. 8
  9. 9. blogging coco + kelley Contributor to popular lifestyle blog Coco + Kelley with a fashion column that appears twice a month. http://cocokelley.blogspot.com pg. 9
  10. 10. blogging See all my post for IFB here: http://heartifb.com/author/crissie-fuller independent fashion bloggers Contributed biweekly columns relating to Social Media, Marketing, Branding and interviews with fashion brands. pg. 10
  11. 11. branding kelsey combe photography Website, blog and logo design for Kelsey Combe Photography. http://www.kelseycombe.com pg. 11
  12. 12. branding rb interiors Blog layout and design http://www.rbinteriors.blogspot.com/ pg. 12
  13. 13. Contact fuller.cris@gmail.com 646/704-2351 @crissiefuller www.crissiefuller.com pg. 13

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