Wordpress for Your Business Website
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Presented at WordCamp Victoria BC. This presentation is for web designers and consultants who sell WordPress websites to business owners. I would appreciate any comments.
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Wordpress for Your Business Website
- 1. Robin Heppell presents . . . WordPress For Your Business Website www.LocalBusinessGurus.com
- 2. Quick Snap Shot of Robin Heppell • Born & raised in Victoria • Funeral Director for 20 years at McCall Bros. • Resident techie & web guy • Became industry consultant / speaker • Focused on Online Marketing for Funeral Homes & Local Businesses • Started offering clients websites built with WordPress www.LocalBusinessGurus.com
- 3. Heppell - WordPress Numbers • 51: Number of WordPress WEBSITES sold to date • 10,916: Largest number of posts on client website • 750: Average annual fee paid by clients for hosting, support, and training ($USD) • 11: Number of minutes to have client post indexed by Google • 9,750: Most expensive WordPress website we have sold to date ($CDN) www.LocalBusinessGurus.com
- 4. Thanks to the Wisdom & Ongoing Skill… Who got me going: Who keeps me going: • Tris Hussey • Adele Postma • Brian Gardner • Jayson Brown • Cory Miller • Theresa Scholes www.LocalBusinessGurus.com
- 5. WordPress Business Websites Agenda • Note for Web Designers / Consultants • Business Owner Website Decision Process • WordPress Powered Business Website • WordPress Friendly Small Businesses • Examples of Businesses using WordPress • Questions… www.LocalBusinessGurus.com
- 7. This Should NOT Be Free www.LocalBusinessGurus.com
- 8. Note For Web Designers • You are the Architect • WordPress, Themes & Plugins are your tools • Business owners don’t know & probably don’t care about the latest plugins • Sell the Benefits, Not the Features • Use their words, not ours www.LocalBusinessGurus.com
- 9. Business Owner Website Decision Process Problem: Current Website The Future of Headache: Your New Choosing a Website Designer Development Questions Process to Ask WordPress Powered Platform www.LocalBusinessGurus.com
- 10. Your Current Website… • It looks out of date • It’s hard to make changes • It was never completely finished • It doesn’t show up in Google • (or maybe you don’t have one yet) www.LocalBusinessGurus.com
- 11. Headache: Choosing A Designer • Who should you trust • What design to choose • Deciding on html vs. flash vs. cms • (content management system) • Length of time it is going to take to get your site running • How much should you pay www.LocalBusinessGurus.com
- 12. Questions To Ask The Designer • Can I easily make changes & add more pages? • Is my site compatible with Social Media like Facebook, YouTube and Twitter (plus others in the future)? • How will my site be Google friendly? • Can you integrate a blog in my site? • Will my site be mobile-friendly? • Can I easily track my website statistics? www.LocalBusinessGurus.com
- 13. Your Virtual Marketing Platform Since the Internet continues to rapidly change and more of the population are turning to the Internet for information, you want to make sure that your website can grow with these changes. You should think of your website as the foundation for your Virtual Marketing Platform! www.LocalBusinessGurus.com
- 14. WordPress Powered Business Website • CMS – constantly • Easily edit & update updated by amazing developers • Integrated blog for articles, press • Library of themes plus releases, FAQs custom designs • Functionality is almost • Built-in statistics, limitless mobile-friendly version, social media • Very Google Friendly integration • Backups made regularly • Never rebuild site again www.LocalBusinessGurus.com
- 15. Development Process: Fast 4 Steps 1. Decide of the theme for your website 2. Create Page Structure with pages from existing site, plus new pages 3. Adding functionality to your site (bells and whistles) & re-arranging the furniture 4. Review site and Launch! www.LocalBusinessGurus.com
- 16. The Future of Your Website • Easy to edit • Easy to update • Easy to integrate • Easy to remodel • Easy to expand www.LocalBusinessGurus.com
- 17. Can We Start Today To build the foundation for your Virtual Marketing Platform www.LocalBusinessGurus.com
- 18. 14 13 WP Friendly Small Businesses • Funeral Industry 7. Fitness 1. Real Estate Agents 8. Spa / Beauty / Hair 2. Used Cars 9. Financial Planners 3. Restaurants 10.Trades / Repairs 4. Dentists 11.Accountants 5. Wellness / Chiro 12.Vets 6. Lawyers 13.Interior Design www.LocalBusinessGurus.com
- 19. Examples of Business Websites Powered by WordPress www.LocalBusinessGurus.com
- 26. Heppell Contact Info: Robin Heppell robin@localbusinessgurus.com 250-744-3595 www.LocalBusinessGurus.com www.LocalBusinessGurus.com