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Are you making every moment count with your content? A Nielsen study done with Facebook found that up to 47% of the value in video campaigns happens in the first 3 seconds…with the sound off. That’s shorter than the amount of time it took you to read these sentences! In this 3 second audition window, brands have to come up with compelling content for consumers who expect speed, utility, information, and entertainment. And the content needs to stand out among the billions of photos, videos, and posts shared every day. We know that humans process visual images quicker than text, and information on their mobile phones faster than on desktop. The future of content is video, and brands that don’t adapt will fail. By 2020, over 75% of the world's mobile data traffic will be video. Facebook is already serving up 8 billion daily video views and YouTube is at 5 billion videos watched per day. Is your brand connecting with your customers through storytelling that’s immediate, expressive, and immersive? Join this session to learn how to create thumb-stopping content to build your brand in a world where screens are always at our sides, and change is the new constant.