Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

SXSW 2018 The Era of Camera-First Food

301 visualizaciones

Publicado el

“The Era of Camera-First Food” presented at SXSW 2018 exploring our relationship with food and its intersection with digital for you and your brand. #camerafood

Panelists:
- Lior Lev Sercarz from La Boîte (@la_boite)
- Director and photographer Thomas Schauer (@tschauer)
- Michael Friedl from Advantage Austria (@michaelfriedlnyc)
- Helen Todd (@HelensTravels)

Publicado en: Alimentación
  • Sé el primero en comentar

SXSW 2018 The Era of Camera-First Food

  1. 1. THE ERA OF CAMERA-FIRST FOOD #camerafood #sxsw
  2. 2. Helen Todd Social Squared @helenstravels @helenstravels #sociality2 Lior Lev Sercarz La Boîte @la_boite @laboiteny #spicelife Michael Friedl Advantage Austria @michaelfriedlnyc @mfriedl_nyc #AustriaInUS Thomas Schauer Taste In Motion @tschauer @schauerthomas #tasteinmotion #camerafood #sxsw
  3. 3. STATE OF THE PLATE WHAT’S #TRENDING @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw
  4. 4. THE KITCHEN TABLE SERVED AS THE ORIGINAL SOCIAL NETWORK TWEET #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
  5. 5. YOU’RE EATING WITH YOUR EYES AND CAMERA TWEET #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
  6. 6. YOU ARE WHAT YOU EAT (AND PHOTOGRAPH) #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
  7. 7. CAMERA + SHARING = SELF-EXPRESSION TOOL TWEET #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
  8. 8. SHOW ME WHAT YOU EAT, AND I’LL TELL YOU WHO YOU ARE #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
  9. 9. DEMOCRATIZATION – WE’RE ALL INVITED TO THE CLUB TWEET #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
  10. 10. THE PLATE AS A PLATFORM #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
  11. 11. PLATE = NO BULLSHIT ZONE TWEET @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw
  12. 12. USE FOOD TO TACKLE BIGGER SOCIAL AND ECONOMIC ISSUES TWEET @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw
  13. 13. THE FUTURE OF CONSUMING (PIXELATED FOOD) #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
  14. 14. FOOD WILL KEEP US HUMAN TWEET @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw
  15. 15. TIPS & TAKEAWAYS TO APPLY TO YOUR BRAND #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
  16. 16. ‣ KNOW AND LOVE YOUR PRODUCT ‣ STAY TRUE TO YOUR BRAND ‣ CUSTOMIZE & OPTIMIZE - SPECIFIC TO EACH PLATFORM. ‣ THINK VERTICAL - VERTICAL PINTEREST PINS AND VERTICAL VIDEO ‣ BE NIMBLE - PLATFORMS ARE CONSTANTLY CHANGING BE READY TO TEST AND EXPERIMENT @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw
  17. 17. ‣ THINK VISUAL STORYTELLING ‣ CONTENT, COMMUNITY, AND CONVERSATION ARE KING ‣ SOCIAL PROOF IS IMPORTANT ‣ OFFER FULL VISUAL TRANSPARENCY ‣ THE CONTENT YOU HAVE IS THE NEW VISUAL CURRENCY BY WHICH MANY PEOPLE JUDGE AND EVALUATE YOU @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw
  18. 18. Q&A: HUNGRY FOR MORE #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
  19. 19. PLEASE RATE US IN THE SXSW APP. #thankyou #camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

×