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SXSW 2019 Tomorrow's Perfect Food Narrative

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SXSW 2019 Tomorrow's Perfect Food Narrative

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SXSW 2019 Tomorrow's Perfect Food Narrative

  1. 1. “Conversations about food have offered paths to grasp bigger truths about race and identity, gender and ethnicity, subjugation and creativity. Today, Southern food serves as an American lingua franca.” -John T. Edge #foodstory #sxsw1
  2. 2. Tomorrow’s Perfect Food Narrative #foodstory #sxsw2
  3. 3. #foodstory #sxsw Korsha Wilson A Hungry Society @KorshaWilson @AHungrySociety Helen Todd Sociality Squared @helenstravels @Sociality2 Nasser Jab Komeeda @nasjab (tw) @nasjab83 (ig) Mona Al-Mukhaizeem Savour Ventures @Monawesome (tw) @mukhaizim (ig) 3
  4. 4. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw Q: How do you decide what or where you eat? • Word of mouth • Publication • Yelp or similar app • Chance • Something else 4
  5. 5. Q: What factors do you consider? • Rating or reviews • Popularity of brand/chef/restaurant/app • Price • Convenience / Location (including delivery) • Organic and/or Sustainability Produced • Where food was sourced • Equity: fair trade/pay/working conditions • Hiring /promoting practices • Something else 55
  6. 6. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw Q: Do you find it easy to know these factors? • Absolutely – all of them • Kind of - Some of them • Nope - None of them 6
  7. 7. #foodstory #sxsw7 7 Impact on Culture & Society Individual/Family Groups/Communities Schools Non-Profit Media Company Government
  8. 8. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw How do we create a more inclusive world through food? • Where are we now • Envisioning a better tomorrow • How we get there  Decision-making  Power of story  Technology 8
  9. 9. Where are we now? What does our food reveal about our culture? #foodstory #sxsw9
  10. 10. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw “Restaurant criticism is fundamentally cultural criticism and just as our society isn’t a monoculture, our restaurant critics shouldn’t reflect one.” -Korsha Wilson 10
  11. 11. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw Seeds – and seeds of change – know no borders 11
  12. 12. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw You can’t love tacos and vilify Mexicans 12
  13. 13. Our Future Food Story What do you envision as a better future? #foodstory #sxsw13
  14. 14. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw Our systems should nourish us from the soil to our souls. 14
  15. 15. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw Align your decisions with what you want to see in the world… and make money too! 15
  16. 16. Food Decisions & Decision-Making #foodstory #sxsw16
  17. 17. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw The global food and grocery retail market size is expected to reach USD 12.24 trillion by 2020 -Grand View Research, Inc. 17
  18. 18. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw As a diner/eater/voter/ reader/consumer you do have power. 18
  19. 19. Power of Story #foodstory #sxsw19
  20. 20. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw "Storytelling is the most powerful way to put ideas into the world today." -Robert McKee 20
  21. 21. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw Stories are catalysts for change - they take courage and encourage others. 21
  22. 22. Technology’s Role #foodstory #sxsw22
  23. 23. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw Over 80% of restaurants are turning to technology–like online ordering, reservation and inventory apps, and restaurant analytics–now more than ever to help them run their business successfully and efficiently -National Restaurant Association (2016) 23
  24. 24. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw Go beyond intention – make positive impact 24
  25. 25. What Can You Do To Embrace Inclusivity? #foodstory #sxsw25
  26. 26. #foodstory #sxsw Answer these questions: • Who are you creating food or food services for and why? • Who has a need you don't know about? • Who are you unconsciously leaving out in your process and implementation? • What steps has your company taken to be more inclusive? • What gaps or holes exist that you can fill and how? • Inclusion is NOT a check-the-box exercise. Do you understand how to go about building inclusion into your business? 26
  27. 27. Key Takeaways #foodstory #sxsw27
  28. 28. #foodstory #sxsw • Inclusiveness is good for business Diversity of flavor and staff reflects good food and growing bottom lines. Hire and work with people/vendors/partners who are different than you. • Build inclusion into the fabric of your business Inclusion is NOT a check-the-box exercise; embrace at every level of your food company as part of your company culture. Hire outside consultants on unconscious bias, identity, etc. • Avoid all assumptions about people & be intentional with words and actions Provide impeccable customer service and internal culture with inclusivity best practices, including language. For example, replace "Sir/Ma'am" greetings with "what can I get for YOU?” • Recognize your power As a diner/eater/voter/reader/consumer you do have power. Make food consumption choices – media and IRL – based on how you want to see the world. • Understand your privilege And to those who are, understand your whiteness and do your homework. If you feel uncomfortable about any of these topics, get curious and explore why. • The private sector, NGOs, & government must work together To truly affect change and solve global problems, these need to work together. • We’re complex. This conversation is evolving and WE ALL need to be part of it Unintentionally you may step on someone’s foot in the rich tapestry of society which we live in, and that’s okay – don’t let it hold you back from participating in the conversation.28
  29. 29. #foodstory #sxsw Recommended resources: • Read: Why Are All the Black Kids Sitting Together in the Cafeteria? By Beverly Daniel Tatum, PhD • Read: Privilege, Power, and Difference by Allan Johnson • Read: White Fragility by Robin DiAngelo • Read: Black Food Geographies: Race, Self-Reliance, and Food Access in Washington, D.C. • Read: How to Be a Perfect Stranger: The Essential Religious Etiquette Handbook by Stuart M. Matlins and Arthur J. Magida • Read: Nobody Passes: Rejecting the Rules of Gender and Conformity by Matt Bernstein • Follow/Hire: Haben Girma, Disability advocate - @HabenGirma • Follow/Hire: Dillan DiGiovanni, Identity coach - @DillanDiGi • Support: The World Food Program and UNHCR 29
  30. 30. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw What is one action step you'll take leaving this conversation today? 30
  31. 31. Q&A: Hungry for More #foodstory #sxsw31
  32. 32. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw Please rate us in the SXSW app. #thankyou 32
  33. 33. @helenstravels @nasjab @Monawesome @KorshaWilson #foodstory #sxsw “If you really want to make a friend, go to someone’s house and eat with him… the people who give you their food give you their heart.” -Cesar Chavez 33