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12 Branding and Awareness Strategies

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Build your brand awareness to increase leads and drive revenue. This short presentation offers 12 ideas from experienced B2B Marketers to build your brand awareness.

12 Branding and Awareness Strategies

  1. 1.<br />12 Great Strategiesto Build Your Brand and Increase Awareness<br />Christopher Ryan, CEO<br />Fusion Marketing Partners<br />
  2. 2. Why Build Your Brand Awareness?<br />More Leads, More Revenue<br />Businesses often express the desire (desperation!) for more leads and more revenue. <br />But marketing and sales is a continuum, and it starts with awareness. For example: <br />Business decision-makers are much more likely to buy from a familiar company.<br />Prospects who are already aware of you are much more likely to buy quickly and with less price sensitivity than those who are unaware.<br />
  3. 3. What is Your Brand?<br />Brand Position: the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you.<br />Brand Promise: what you promise to deliver to your customers when doing business with you.<br />You want your brand position = brand promise<br />Next: Ideas to build your brand awareness.<br />
  4. 4. Awareness Building Ideas 1-3<br />1. Craft a compelling and differentiated brand promise that is based on reality.<br />2. Build your brand promise around a Big Idea.<br />3. Build a brand promise that is specific and offer-based.<br />
  5. 5. Awareness Building Ideas 4-6<br />4. Practice Pull Marketing techniques to generate low-cost and high-quality awareness.<br />5. Use powerful and compelling words to drive your message home.<br />6. Treat social media as a long-term and cumulative process instead of a quick fix. <br />
  6. 6. Awareness Building Ideas 7-9<br />7. Use blogging as your first tool for B2B social media success.<br />8. Use LinkedIn as your second tool for B2B social media success.<br />9. Use Twitter as your third tool for B2B social media success.<br /><br />
  7. 7. Awareness Building Ideas 10-12<br />10. To stand out in B2B public relations, align your PR efforts with the rest of your pull marketing strategy.<br />11. Think outside the box when it comes to B2B PR by being personal, unique, fun and sticky. <br />12. Use the art of “friendly persistence” to constantly expand your Circle of Marketing Influence.<br />
  8. 8. Learn More<br />Download this Complimentary eBook<br /><ul><li>Why a Great Brand Promise is a Critical Factor in Your B2B Marketing Success.
  9. 9. PUSH Marketing vs. PULL Marketing: Which Should You Pursue?
  10. 10. How to Use Social Media to Build Awareness: Pace Yourself!
  11. 11. Five Rules for B2B Public Relations Success.
  12. 12. Outside-the-Box B2B PR Strategies.</li></li></ul><li>About Christopher Ryan and FMP<br />Fusion Marketing Partners is a strategic B2B marketing and sales consultancy that specializes in analyzing and adding value to every part of its clients’ marketing-through-sales processes. <br /><ul><li>Prior to founding Fusion Marketing Partners, Chris had 25 years of senior marketing experience
  13. 13. Voted as Top 100 U.S. Marketer by Target Marketing Magazine and frequent writer and speaker on marketing and technology topics
  14. 14. Author of How to Create an Unstoppable Marketing and Sales Machine and three other books on B2B marketing</li></ul>Christopher Ryan, CEO<br /><br />