Visual content is becoming increasingly important in social media marketing. Pinterest has grown tremendously with over 100 million monthly active users, and Instagram has also seen huge growth. Research shows that images are processed thousands of times faster than text by the brain. The presentation recommends including images in social media strategies and provides five tips: add text to photos to convey information engagingly, create "pin-worthy" images for Pinterest, optimize images to avoid slow load times, use various visual content across blogs and websites, and be creative.