The initial perspective on the Future of Data kicked off the Future Agenda 2.0 global discussions taking place through 2015. This summary builds on the initial view and is updated as we progress the futureagenda2.0 programme. www.futureagenda.org

1. The
Future
of
Data
Insights
from
Discussions
Building
on
an
Ini4al
Perspec4ve
by:
Stephan
Shakespeare
|
CEO
and
Co-­‐Founder
|
YouGov

2. Context
The
ini4al
perspec4ve
on
the
Future
of
Data
kicked
off
the
Future
Agenda
2.0
global
discussions
taking
place
through
2015.
This
summary
builds
on
the
ini4al
view
and
is
updated
as
we
progress.
Ini4al
Perspec4ves
Q4
2014
Global
Discussions
Q1/2
2015
Insight
Synthesis
Q3
2015
Sharing
Output
Q4
2015

3. Data
Inequali4es
All
levels
of
society
should
benefit
from
the
informa4on
data
crunching
can
deliver.
But
just
because
the
capability
is
there,
it
is
not
a
guarantee
that
it
will
be
shared
unilaterally.
This
is
an
area
where
new
inequali4es
could
grow.

4. Global
Village
Years
ago
we
lived
in
small
communi4es,
our
doors
were
unlocked
and
our
neighbours
knew
our
every
move.
It
was
considered
normal.
Our
community
is
now
global
but
the
principal
remains
the
same.

5. Shared
Informa4on
There
isn’t
much
informa4on
that
we
can
easily
say
belongs
to
just
one
person.
AXer
all
if
two
people
have
a
chat
in
a
café
the
content
belongs
to
both
of
them
and
the
fact
of
their
mee4ng
belongs
to
all
who
observe
it.

6. Agreed
Principles
Data
is
useful
to
everyone
so
we
must
get
used
to
sharing.
The
challenge
is
to
develop
our
ethical
and
legal
apparatus
for
this,
establishing
a
set
of
agreed
principles
and
regulatory
framework
that
can
act
as
the
basis.

7. Data
Protec4on
Protec4on
against
hackers
remains
weak
with
security
soXware
con4nuously
behind
the
curve.
Wider
concerns
have
been
raised
by
mass
surveillance
and
a
growing
number
of
countries
now
see
cyber
space
as
a
new
stage
for
ba[le.

8. Connected
Data
Data
must
be
connected
and
mul4
layered
to
be
relevant.
It
is
not
big
data
but
rather
connected
data
–
the
confluence
of
big
data
and
structured
data
that
ma[ers.

9. Public
Data
More
connected,
open
data
plays
a
more
significant
role
that
benefits
na4onal
economies
and
their
ci4zens,
as
well
as
private
commerce.
Improved
analysis
and
partnerships
provide
the
public
sector
with
a
new
world
of
performance.

10. Data
Exploita4on
If
it
is
discovered
that
companies
exploit
data
that
has
been
collected
without
genuine
permission
and
use
it
in
ways
that
have
no
societal
benefit
there
is
a
risk
that
a
nega4ve
public
response
will
limit
opportuni4es
for
everyone.

11. Agreement
on
Use
Not
Collec4on
The
best
approach
to
future
proof
access
to
big
data
is
to
ensure
there
is
agreement
around
its
use,
not
its
collec4on.
We
need
a
core
reference
dataset
to
iden4fy
the
data
that
is
most
effec4ve
in
driving
social
and
economic
gain.

12. Living
in
Glass
Houses
If
we
get
it
right,
we
will
be
more
comfortable
to
metaphorically
‘live
in
a
glass
house’,
allowing
our
personal
informa4on
to
be
widely
accessible
in
return
for
the
understanding
that
this
enables
a
richer,
more
‘a[uned’
life
as
a
result.

13. Data
Darwinism
Data
is
a
new
form
of
power:
Corporate
consolida4on
places
data
in
the
hands
of
a
few
who
are
able
to
dictate
terms
above
others.
Governments
correspondingly
have
less
power
as
they
have
less
access
to
key
data.

14. A
Data
Marketplace
Data
is
a
currency,
it
has
a
value
and
a
price,
and
therefore
requires
a
market
place.
An
ecosystem
for
trading
data
is
emerging
and
anything
that
is
informa4on
is
represented
in
a
new
data
marketplace.

15. The
Data
Learning
Gap
Different
talent
gaps
emerge
as
educa4on
con4nues
to
struggle
to
keep
up
with
changing
data
skills
requirements.
Commercial
companies
increasingly
invest
in
their
own
people’s
data
management
skills
to
be
in
the
pack.

16. The
Rise
of
Machines
The
growth
in
the
intelligence
and
capabili4es
of
machines
presents
both
a
threat
and
an
opportunity:
Greater
AI
and
automa4on
free
up
4me,
but
also
threaten
jobs
-­‐
both
low
skilled
and
managerial
/
administra4ve
roles.

17. Seamless
Data
Representa4on
Improvements
in
the
way
in
which
data
is
visualized
and
presented
leads
to
rising
consump4on
and
wider
use.
In
turn,
we
see
greater
efficiencies
and
benefits
for
individuals,
companies,
governments
and
society
as
a
whole.

18. Data/Human
Teaming
Faster
and
more
convenient
access
to
raw
and
sophis4cated
data
analysis,
through
mobile
and
wearable
technologies,
means
that
data-­‐enabled
decision
making
will
increasingly
become
the
norm
for
consumers
and
ci4zens.

19. Data
Impurity
As
more
decisions
are
made
with
reference
to
Big
Data
analysis
-­‐
the
ques4on
of
if
data
is
well
collected,
or
manipulated,
will
become
more
important.
‘Data
standards’
will
emerge
to
cope
with
growing
complexity
of
merging
data
sets.

20. Data-­‐conscious
Ci4zens
The
need
for
ci4zens
to
understand
how
data
is
used
will
grow.
Educa4on
will
be
needed
to
combat
new
inequali4es,
and
enable
people
to
fully
take
part
in
society:
understanding
data
will
become
part
of
civic
self-­‐consciousness.

21. Securing
Sustainable
Society
The
benefits
of
making
data
open,
especially
for
solving
some
of
society’s
greatest
problems,
will
drive
governments
to
insist
that
certain
private
data
sets
are
made
public,
democra4sing
data-­‐use
and
driving
social
innova4on.

22. Quan4fied
Value
The
power
of
data
is
in
the
hands
of
those
who
are
able
to
organise
it.
But
who
will
be
able
to
define
what
is
fully
accurate
and
true
informa4on
before
it
can
be
quan4fied
and
therefore
have
value?

23. Paying
for
Privacy
We
do
not
currently
understand
the
value
of
our
data
or
how
it
is
being
used
and
so
are
giving
it
away.
In
the
future
we
might
be
willing
to
pay
more
for
our
privacy
than
the
data
we
share.

24. Crowd
Truthing
Such
is
the
influence
of
the
rising
data
swirl
that
“truth”
may
well
become
what
the
online
crowds
agree
to:
We
see
a
world
where
‘crowd
truth
verifica4on’
is
priori4sed
over
search
and
media.

25. Masters
of
Our
Data
In
2025
there
will
be
a
seamless
border
between
digital
and
real
where
the
digital
truth
becomes
the
real
truth.
We
should
increase
awareness
of
our
digital
shadow
becoming
‘masters
of
our
data’.

26. Data
Readiness
At
both
an
infrastructure
and
educa4onal
level
some
countries
are
be[er
preparing
their
towns
and
ci4zens
for
a
data-­‐focused
world.
Gigabit
connec4vity
and
business-­‐ready
curricula
help
to
give
some
an
edge.

27. Enhanced
People
A
more
data
aware
and
connected
society
makes
be[er
use
of
informa4on
to
provide
targeted
benefits
to
a
broader
popula4on.
By
2025
over
10%
of
the
global
popula4on
will
be
physically
and
mentally
healthier
and
will
live
longer.

28. Data
Islands
Some
economies
seek
to
maintain
closed
or
parallel
networks,
independent
of
global
systems.
Different
approaches
from
the
standard
are
developed
for
major
popula4on
centres
and,
in
4me,
could
have
global
reach.

29. Influencing
Behaviour
As
our
knowledge
of
working
with
and
applying
data
improves,
a
rise
in
its
ar4s4c
use
emerges:
Informa4on
is
more
widely
adopted
and
adapted
in
culture
and,
in
some
areas,
used
to
s4mulate
behavioural
change.

30. Deeper
vs.
Wider
Rela4onships
Social
interac4ons
broaden
through
extended
access
but
may
also
become
more
superficial:
A
divide
grows
between
those
establishing
rela4onships
purely
on
data
and
those
basing
connec4ons
on
emo4ons.

31. Broader
Cyber
Terrorism
Cyber
a[acks
move
from
the
virtual
world
to
the
physical
-­‐
a[acking
planes,
u4li4es
and
industrial
systems.
Some
see
a
corresponding
slow
down
in
the
adop4on
of
sensors
and
wider
use
of
private
encryp4on
technologies.

32. Smarter
Sensor
Systems
Ubiquitous,
miniaturised,
intelligent
systems,
built
around
common
standards,
enable
an
affordable,
pervasive
and
connected
world.
This
leads
to
improved
security,
greater
personalisa4on
and
the
‘massifica4on’
of
data.

33. Ci4zen-­‐centric
Data
Some
see
the
inevitability
of
a
ci4zen-­‐centric
data
eco-­‐system
that
empowers
individuals
with
control
and
visibility
over
all
data
created
by,
or
impac4ng
on,
them,
including
data
aXer
life
–
the
onward
usage
of
inherited
data.

34. The
Third
Space
for
Data
By
2025,
a
new
place
for
data
emerges
-­‐
between
public
and
private.
This
is
driven
by
"data
philanthropy"
and
the
dona4on
of
data
for
social
purposes
such
as
healthcare
and
improving
our
ability
to
respond
to
disasters.

35. Soulless
Systems
Data
is
not
enough
on
its
own
and
in
the
future
there
will
be
more
recogni4on
of
humans
and
their
cogni4ve
abili4es:
Analysis
must
strike
a
balance
between
func4onal
versus
emo4onal
and
human
versus
data.

36. Crypto-­‐Anarchists
Considera4on
is
increasingly
given
to
empowering
totalitarianism
through
surveillance
to
help
deal
with
crypto-­‐anarchists.
Totalitarian
surveillance
is
seen
as
par4cularly
necessary
as
emerging
economies
drive
rapid
change.

37. Data
Criminality
Data
becomes
the
currency
of
criminal
opportunity
-­‐
which
supports,
feeds
and
innovates
opera4ons
such
as
human
trafficking,
fraud,
counterfeit,
drugs,
pros4tu4on,
and
paedophilia
–
thus
blurring
the
vision
of
an
open
data
utopia.

38. Future
Agenda
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