Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
As interface design aesthetics become simpler, we're relying on delightful experiences to convey the richness of a website or app rather than just visual appeal. Clever interactions and meaningful flows are key to a successful experience but can often be overlooked when designing in a static environment. Prototyping enables designers to interact with their concepts and validate design decisions with very little technical investment. In this session Billy will look at how prototyping early and iterating often will help your ideas evolve throughout your design process into a seamless development-ready product.