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NCV 3 Business Practice Hands-On Support Slide Show - Module 6

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Future Managers
Future Managers

The document outlines the steps to plan and conduct basic marketing research and present findings. It discusses identifying a research problem, planning the project, collecting primary and secondary data through various qualitative and quantitative methods, analyzing and interpreting the findings, preparing a brief written report on the results, and presenting the research orally. Students are provided activities to practice each step of the research process using a hypothetical project researching student preferences for the college cafeteria's food options.

EducationBusinessTechnology
1 of 40
Business Practice 3
Module 6: Plan and present a basic research report
Module 6: Plan and present a basic research report ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. PLAN A SIMPLE RESEARCH PROJECT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.1 Reasons for doing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 1 ,[object Object],[object Object],[object Object]
Definition of marketing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 2 ,[object Object]
1.2 Elements of the research project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.3.1 Ways of collecting data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.3.2 Qualitative methodologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 3 ,[object Object]
1.3.3 Quantitative methodologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 4 ,[object Object]
1.4.1 Types of questions to ask ,[object Object],[object Object],[object Object]
1.4.2 Format of a questionnaire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Activity 6 ,[object Object],[object Object],[object Object],[object Object],[object Object]
1.5 Planning the research project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.6 Describe and map workflow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 7 ,[object Object]
2. EVALUATE AND ANALYSE DATA ,[object Object],[object Object],[object Object]
2.1 Data preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.1 Data preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 8 ,[object Object]
2.7 Data analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 9 ,[object Object]
3. PREPARE AND PRESENT A BRIEF REPORT ON FINDINGS ,[object Object],[object Object],[object Object]
3.1 Preparation of research report ,[object Object],[object Object],[object Object],[object Object],[object Object]
3.1.1 Elements of a research report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3.1.2 Information in the research report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3.1.3 Structure of the report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 10 ,[object Object]
3.2 Present the research report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 11 ,[object Object]
4. EVALUATE OWN PERFORMANCE ,[object Object],[object Object],[object Object]
4.1 Characteristics of a good researcher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4.2 Evaluate your own performance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 12 ,[object Object]

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