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Australia's Cutting Edges

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A photo audit of the movers and shakers in Australian society.

Publicado en: Empresariales, Viajes
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Australia's Cutting Edges

  1. 1. Australia's Cutting Edges: 3 PhotoProfiles
  2. 2. Asia 5 Bringing you a flavour of business trends in just 5 minutes A Futures Coaching initiative
  3. 3. Ethnography is about... Walking the streets Going into bad-ass neighbourhoods Looking at the way people dress Snapping photos Noting expressions and actions Interpreting through semiotics (the science of signs)
  4. 4. 1. Ground Breakers 2. Intellectuals 3. Pleasure Seekers 3 Australian Profiles
  5. 5. Ground Breakers
  6. 6. Intellectuals
  7. 7. Pleasure Seekers
  8. 8. Profiling principles The optimum way to segment a market is through a values based approach Values are the active variable but socio-economics fall out as the passive variable and give a second axis 'Cutting edge' segments are those whose value set drives change in society as a whole Avant garde values are found in several segments of populations & not just the youngest cohorts
  9. 9. Futures Coaching in Asia Based out of London, Paris and Singapore, Futures Coaching works across the Asia Pacific region Typical client projects Travel trends in China and Japan for European carrier Health trends in China and India for global healthcare company Emerging needs and wants of women in Indonesia and The Philippines for vitamins company Future of offices in 6 APAC Cities for global real estate services company Asian segmentation study for international insurance firm Training brand managers in Taiwan
  10. 10. Grow tomorrow join forces with Web: Email: