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The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

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Engaging the First Nations and Métis population isn’t just good for business – it’s the right thing to do for the future of Saskatchewan. A lawyer and member of Kawacatoose First Nation, Leanne Bellegarde is dedicated to overcoming decades of misunderstanding and works daily building new relationships with our province’s youngest and fastest growing population. In this talk, Leanne will discuss PotashCorp’s highly successful Aboriginal engagement and community investment initiatives.

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The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

  1. 1. PotashCorp.com Leanne Bellegarde, LLB Director Aboriginal Strategy FUZE April 2014 The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population
  2. 2. Who Are We?
  3. 3. PotashCorp Overview Slide#3 World’s largest fertilizer producer by capacity; #1 in potash and among the largest in nitrogen and phosphate. Global leader in potash; nutrient with highest margins and significant barriers to entry. Canadian potash operations and strategic offshore investments position us to benefit from growth markets. World-class nitrogen and phosphate businesses focused on more stable feed and industrial markets.
  4. 4. N-P-K – Three Essential Crop Nutrients Potash: Production • Mined from natural mineral deposits left by ancient evaporated seas Crop Benefits • Root strength, disease resistance • Enhances taste, color and texture of food Phosphate: Production • Mined from ancient sea fossils Crop Benefits • Speeds crop maturity Nitrogen: Production • Synthesized from air Crop Benefits • Speeds plant growth
  5. 5. Why do we have an Aboriginal Strategy?
  6. 6. 116,908 130,190 141,890 254,671 317,976 397,018 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 1991 2001 2006 2021 2031 2041 The Potential Aboriginal People in Saskatchewan Aboriginal Population Growth in Saskatchewan Source: Saskatchewan and Aboriginal Peoples in the 21st Century: Social Economic and Political Changes and Challenges, 1996
  7. 7. Aboriginal People in Saskatchewan Percentage Aboriginal Population by City ACS Consulting Services, Aboriginal Awareness Seminar 0% 5% 10% 15% 20% 25% 30% 35% 40% Regina Saskatoon Prince Albert North Battleford Lloydminster
  8. 8. Aboriginal Strategy – Our Commitment
  9. 9. PotashCorp believes that investing in First Nations and Métis communities leads to their success and our success, indeed the success of this Province, and is inextricably linked to ensuring we continue to meet our critical role in the world’s growing demand for food: WE ARE COMMITTED TO: Investing in initiatives and events that ensure First Nations and Métis people and communities know about and share in the opportunities at PotashCorp, both as employees and as suppliers. Supporting training and education measures that will position First Nations and Métis people to take advantage of these opportunities now and in the future. Preparing our workplace for change to ensure every one of us is committed to a work place that includes Saskatchewan First Nations and Métis people. Statement of Commitment to First Nations and Métis People in Saskatchewan Aboriginal Commitment Garth Moore, President, PCS Potash, (ret’d) and STC Chief Felix Thomas
  10. 10. “Strategy and Success” Michael T. Hogan President, PCS Potash
  11. 11. Michael T. Hogan President, PCS Potash
  12. 12. • Introductory Sessions on Aboriginal Awareness • Completed fall 2011 • On-going as needed for new employees • Lunch ’n Learns • Voluntary lunch hour seminars on select topics • Culture and Ceremony • As needed: prayer ceremony, pipe ceremony, etc. Workplace Our Success Aboriginal Awareness Information Session
  13. 13. • Shared opportunities with over 14,000 Aboriginal prospects at career fairs, community presentations, mine tours, conferences, and exhibits • Voluntary self identified Aboriginal applicant database to manage partner referrals • 9% of new hires were from that database in primarily in entry level operators and trades in 2013; about 12% in 2012 Our Success Atoske Camp Employment
  14. 14. • WestWind Aviation • Robwel • IWL • Tron Power • SAS Scaffolding and Construction • Athabasca Basin Security • EagleEye Technologies • Minetec Sales • ChemCo • EngComp • Points Athabasca FHQ • Team Drilling • Commercial Sand Blasting & Paint Our Success Points Athabasca FHQ Supplier Development
  15. 15. • Since 2012, $6.8 million has benefitted Aboriginal people in Saskatchewan • Areas of priority include: • Food security • Education & training • Community building • Health and wellness • Environmental stewardship • Arts and culture Community Investment Our Success
  16. 16. How we do it
  17. 17. • Know the community – or hire someone who does and/or cultivate trusted advisors • Attain a balanced perspective on current and historical realities • Understand the demographic realities • Know your business case • Put politics in its place Some Best Practices Stepping Stones Career Fair, Employee Ambassadors
  18. 18. PotashCorp Overview Slide#3 World’s largest fertilizer producer by capacity; #1 in potash and among the largest in nitrogen and phosphate. Global leader in potash; nutrient with highest margins and significant barriers to entry. Canadian potash operations and strategic offshore investments position us to benefit from growth markets. World-class nitrogen and phosphate businesses focused on more stable feed and industrial markets.
  19. 19. • My 3 Ps • Personal • Partnerships • Persistence • Use of Community Investment • sponsor things that matter vs. just writing a cheque • E.g. STC Partnership Communication Tools STC Science and Culture Camp 2013
  20. 20. • Print Media still important • Eagle Feather News • SAY magazine • Newsletters • Role Models and Ambassadors • Social Media www.facebook.com/PotashCorpAboriginalVoices Communication Tools Atoske Mine Tour Participant
  21. 21. There’s more online: PotashCorp.com Visit us online Facebook.com/PotashCorp Find us on Facebook Twitter.com/PotashCorp Follow us on Twitter Thank you

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