1. Design challenge: to design a behavior
that is simple, fun, and social for wellness
SocialCalm: Spread
Smiles, Look Good, Feel
Good
Frank Chen & Sean Rose
Stanford University
SocialCalm: Conceptual Design 1

2. 2
Social Calm
Purpose: We want to help people to feel better through smiling
together. Emotions like smiling are socially contagious!1
Spreading smiles in social circles
+
SocialCalm: Conceptual Design

3. 3
User Description
 Students are often busy… and probably forget to smile.
18 - 24 YO. Smart phone users. Techies.
 How might we trigger more smiles and an open attitude for smiling?
 Two variations:
 Group smiling (triggered smiles)
 Group smiling game (fun + frisky smiles)
SocialCalm: Conceptual Design

4. 4
Storyboard
 Trigger: Get a smiling picture on Beluga (Text or App). Smile back.
Get:
Send: Get:
Get:
 Fun + frisky: Get a challenge smiling picture + exaggerate it. E.g. Bond.
Get:
Send: Get:
Get:
SocialCalm: Conceptual Design

5. 5
Functionality
 Trigger: Get smile via Beluga (group messaging)
 Behavior: Smile at smiling picture. Take picture of
self. Spread smile.
 Intervention is very simple: Beluga can use either
text or an application.
 Effect: (see following slide)
SocialCalm: Conceptual Design

6. 6
“Theory”
People who smile…
• In yearbooks were happier & more
successful 30 years later! 2
• In baseball cards were found to live
longer! 3
• Spread smiles and decrease
frowns! 4
SocialCalm: Conceptual Design

7. 7
Find out more?
 Twitter : @frankc / @sean_a_rose / #CalmingTech
SocialCalm: Conceptual Design

8. 8
References
1. Carey, Benedict. NY Times. Feb 2008.
2. Keltner et al. Journal of Personality and Social
Psychology 2001
3. Keltner et al. Journal of Personality and Social
Psychology April 2010.
4. Dimberg et al. Cognition and Emotion 2002.
Dimberg et al. Journal of Nonverbal Behavior
2011.
5. Ron Gutman. Power of smiling. TED 2011.
SocialCalm: Conceptual Design