We're seeking some soulful organisations to become Founding Folk for Wild Thing

1. Reconnecting Kids with Nature and Wildness
Seeking Wise Founding Folk
6th-8th July 2012
London

2. The Story
Filmmaker DAVID BOND thinks Mother Nature needs a helping hand
getting kids to forget the distractions of the modern world and
wake up to the benefits of the natural world.
In the US and UK, we have the unhappiest kids in the developed
world. Plenty of food, millions of TV channels, the internet, no wars
to worry about - when there's so much to be happy about, what's
going on?
According to UNICEF, the biggest problem is that our kids are not
spending enough time playing outdoors. The lure of the indoors is
creating a generation that has no connection with nature. So why
are kids so out of touch with the wild?
Mega-brands have got every corner of our lives covered. We don’t
have time for Nature anymore.
Fewer children are spending time in nature and if kids don’t start to
re-connect with nature now, who will be the future custodians of
the natural world?
David has appointed himself the Marketing Director for Nature and
with the help of experts on nature, kids, marketing and advertising
he sets out to persuade apathetic consumers, and his family, of the
benefits of this amazing, free, wonder-product.
The ‘Nature Film’ is a 90-minute feature documentary film project
being made by Green Lions with Channel 4 and the BRITDOC
foundation. It will be released in cinema, television, film festivals and
public screenings in summer 2013.
David has approached Good for Nothing to see how the community
can help with his quest.
We’ve been looking for a nature mission since we hatched Good for
Nothing and so decided to point our next London gig solely at this
challenge.
To help David develop a campaign for nature and build a people’s
movement for nature, to get nature back into people’s lives.
So, we present Wild Thing, July 6-8th, at a secret London location.

3. Seeking Wise Founding Folk How you can help....
On the weekend of 6th-8th July we’re bringing together a crew of
about 70 do-ers - designers, developers, communication experts,
biologists, natural historians, authors and academics to help David For £500 (or more if you can afford it!) you become part of the Wild
Bond and his team create a campaign which can get nature back
into kids lives. Check the details and brief here http://
Thing Founding Folk...
wildthing.eventbrite.com/
You get listed in the film credits
The weekend will be filmed for inclusion in the final documentary. You continue to be involved as the movement emerges and
spreads
We’ll be prototyping ideas to start to seed a people’s movement for You get access to the learnings that we create
nature reconnection, which we plan to develop, build and launch You get acknowledged in any formal media communications
around the film’s release in summer 2013. You are part of a small group of soulful organisations who are
helping to hatch a bottom-up creative community movement for
Wild Thing is a project that will emerge and build momentum well nature and wildness
beyond the development weekend itself. You are part of a collective who recognise the urgency for people
and kids especially to re-connect with the ‘more-than human world’
As with all Good for Nothing gigs, this event is entirely self-funded To become stewards of the biosphere
and everyone involved is doing it for nowt. But there are some The operating system for all life
additional costs in putting on this gig that could make the project After all as someone wise once said ‘there’s no business to be done
really come to life afterwards. on a dead planet’
So this time we’re seeking some help from our friends. As ever your support-in-kind will continue to be recognised on our
site, in our annual newspaper and ongoing communications on the
We are looking for both help in kind - food, drink, cake, etc as well web and beyond
as financial donations to help cover the cost of the event which we
estimate at about £5K. We really hope you will support us on this awesome challenge.
Time is of the essence.... so if you want to get involved then please
This is to cover costs for a big tent for a creative working space, wifi
do get in touch asap
provision, food, security and a bunch of stuff needed to make this
gig go off. And some investment to continue to develop and
Dan, Tom and Tom
complete the campaign materials post event.