This worksheet accompanies Chapter 6 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about writing a short and concise elevator pitch for your business. This particular model breaks it down into 4 sentences, each with a different purpose.

1. Elevator Pitch
© 2009, Patrick Schwerdtfeger
Defining the Objective
□ Concisely describe what you do in 30 seconds or less (75-90 words).
□ Get people to know what you sell, want what you sell and buy what you sell.
Sentence #1: Identify Yourself
□ This sentence lays the foundation by telling people exactly who you are.
My name is … and I am a(n) …
specializing in …
Sentence #2: Describe Your Specialty
□ Identify the problem and the PAIN, and describe how you provide the solution.
What specifically do you do …
Sentence #3: Differentiate Yourself
□ What makes you better? Why are you different? Set yourself apart.
□ Establish credibility, build value & provide social proof (testimonials).
Why you’re the best at what you do …
Sentence #4: Call-To-Action
□ Tell them what to do. Be specific. What do you want them to do? Say it!
How do they get started?
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