Social Selling presentation from the Sales Acceleration Summit. For questions or training, hit me up on LinkedIn at https://www.linkedin.com/in/gabevillamizar

1. Gabe Villamizar | Social Selling Strategist
Social Revenue: How To Close Deals with Twitter & LinkedIn
@gabevillamizar

2. @gabevillamizar
#SalesSummit @gabevillamizar

3. HIREVUE | TALENT INTERACTION
Social Selling - Agenda
Social Selling Stats
Social Selling Workflow – LinkedIn & Twitter
Social Selling Q&A
3
4
Introduction1
2
@gabevillamizar

4. HIREVUE | TALENT INTERACTION

5. HIREVUE | TALENT INTERACTION @gabevillamizar
Social Selling Defined
Leveraging your professional brand to
fill your pipeline with the right people,
insights and relationships.
- Koka Sexton, Sr. Social Marketing Manager LinkedIn

6. @gabevillamizar
“57% of buying process is complete
before talking to sales”
CEB, Corporate Executive Board
HIREVUE | TALENT INTERACTION

7. @gabevillamizar
“78.6% of Salespeople that leverage
social media outsell their peers”
Jim Keenan – Social Selling Thought Leader
HIREVUE | TALENT INTERACTION

8. @gabevillamizar
“Social selling leaders are 80% more
productive”
LinkedIn, Sales Solutions
HIREVUE | TALENT INTERACTION

9. HIREVUE | TALENT INTERACTION @gabevillamizar

10. Social Selling Nurturing Process
Optimize
Complete and optimize your social profiles
Research
Understand who the buyer is, what they like
and their social behaviors.
Engage
Educate the buyer to build trust, find pain
points and connect via social media.
Commit
Schedule your demo. Take conversation
from social to email or phone.

11. LinkedIn & Twitter
Best prospecting social networks in the B2B SaaS industry
HIREVUE | TALENT INTERACTION @gabevillamizar

12. HIREVUE | TALENT INTERACTION
Optimization - LinkedIn
You can do it.

13. @gabevillamizar

15. @gabevillamizar

17. @gabevillamizar

18. LinkedIn Skills & Endorsements
@gabevillamizar

19. LinkedIn Skills & Endorsements
@gabevillamizar

20. 1. Cropped and Blurry
@gabevillamizar

21. 2. Squeezed Proportions
@gabevillamizar

22. 3. Subject is Miles Away
@gabevillamizar

23. 4. Unprofessional Photo
@gabevillamizar

24. 5. Cannot See Person’s Face
@gabevillamizar

25. 6. Poor Lighting and Tiny Photo
@gabevillamizar

26. LinkedIn - Profile Picture
Do it the right way!
 JPG, GIF or PNG
 4MB Maximum
 Squared Photo
 Ideal Size: 200 x 200 to
500 x 500
HIREVUE | TALENT INTERACTION @gabevillamizar

27. HIREVUE | TALENT INTERACTION
Optimization - Twitter
Do it big.

29. HIREVUE | TALENT INTERACTION
Twitter Optimization
Do it the right way!
 Display Name
 Twitter Background Image
 Twitter Handle
 Twitter Bio
 Job Title (Keywords)
 Be Descriptive
 2-3 Hashtags
 1-2 Handles
 Add location & LinkedIn URL
@gabevillamizar

30. HIREVUE | TALENT INTERACTION
Research – LinkedIn & Twitter
Do your homework.

34. HIREVUE | TALENT INTERACTION
Engage - Twitter
The art of tweeting.

35. Tweet Content Strategy
3-1-1 Posting Strategy
3rd Party
Content
Personal
Content
3rd Party
Content
3rd Party
Content
Re-tweet
Promotional
Content
(Offer)
‣ HireVue
Partners
‣ Industry News
‣ Blogs
‣ Websites
HIREVUE | TALENT INTERACTION
‣ HireVue
Partners
‣ Industry News
‣ Blogs
‣ Websites
‣ HireVue
Partners
‣ Industry News
‣ Blogs
‣ Websites
‣ eBook
‣ Webinar
‣ Research Case
Study
‣ Gated Content
‣ Selfie
‣ Friends &
Family
‣ Working or
Having Fun
‣ Make it
Personal
@gabevillamizar

36. HIREVUE | TALENT INTERACTION
Type of Tweets
Mix it up.
Infographics, quotes, motivational, memesIMAGES
YouTube, Vimeo, Vine movie clipsVIDEOS
SlideShare presentations are native on TwitterSLIDESHARE
Quotes, headlines, stats, factsCHARACTERS
@gabevillamizar

37. Twitter Stats – With or Without Images
@gabevillamizar

38. Tweets Per Day
Tweet Spot: 3-5 time per day @gabevillamizar

39. Optimal Times for Tweeting
Tweet on weekends for highest engagement
@gabevillamizar

40. Tweet Formula - Good
@gabevillamizar

41. Tweet Formula - Great
@gabevillamizar

42. Tweet The Right Way
Viewers: @ColdStone + Your Followers that Follow @ColdStone too.
@gabevillamizar

43. Tweet The Right Way
Viewers: @ColdStone +All of my followers
@gabevillamizar

44. The Benefit of Hashtags
@gabevillamizar

45. Choose Your Hashtags Wisely
@gabevillamizar

46. Hashtag Stats
@gabevillamizar

47. Hashtag Stats
@gabevillamizar

48. HIREVUE | TALENT INTERACTION
Engage– LinkedIn
Don’t be a weirdo.

49. HIREVUE | TALENT INTERACTION
Connecting on LinkedIn
Stand out from others by personalizing your invitation.
BEFORE AFTER
@gabevillamizar

50. HIREVUE | TALENT INTERACTION
Engage - LinkedIn
 How to engage with your buyer:
 Like status updates
 Comment on status updates
 Share and tag the buyer
 Endorse their skills
 Be genuine
 Don’t overdo it
 Mention buyer in your blog post
via LinkedIn’s Publishing
Platform
@gabevillamizar
Focus on the buyer

51. Social Selling Nurturing Process
Optimize
Complete and optimize your social profiles
Research
Understand who the buyer is, what they like
and their social behaviors.
Engage
Educate the buyer to build trust, find pain
points and connect via social media.
Commit
Schedule your demo. Take conversation
from social to email or phone.

52. Q&A
gvillamizar@hirevue.com
@gabevillamizar | #SalesSummit
@gabevillamizar