3. COLOURS
The main colour scheme for the ‘Wanted’ poster is a
sand/gold colour and black. The black colour implies to
the audience that something mysterious is happening in
the poster. It is often a colour associated with evil, death
and the supernatural and from this we get a feel that
something bad may happen in the film and that
something is being hide from the audience. The gold
colour reflects wealth, perhaps linking in with the title in
that some form of reward or possession is wanted by
the characters. The colour scheme makes the silver gun
stand out from the poster further. This makes the
audience focus more on the object and question the
significance.
4. FIGURES & OBJECTS
The main figure in the poster is the female featured to
the left of the poster. The female is focused on largely in
the poster however, we cannot see her face that well.
This makes it difficult to try and relate to the poster but
creates almost an element of mystery to the poster.
Added to this is the tattoos that give almost a rebellious
feel to the character. The fact she is holding a gun
signifies that she is involved with some form of violence;
implying that in fact she is quite a fierce and hard
character. The male in the poster is focused further
behind the female, showing perhaps that he is inferior to
her and enhancing her dominance. There are a large
number of guns featured in the poster which again links
in with the action genre. The fact that the backdrop of
the poster is a city skyline implies that some kind of
action is taking part amongst this.
5. AUDIENCE
I think the audience for the ‘Wanted’ poster may
appeal to a large number of people. Since the
poster does not give away a large amount of detail
regarding the film, it is quite difficult to make
judgement on it. It is therefore difficult to form an
opinion on it before going to see the film so will
appeal to a large audience. On the other hand, the
film may appeal more so to males since action is
largely connoted in the poster; males are
stereotypically more fond of this type of film genre
as opposed to females.
6. PERSUASIVE TECHNIQUES
In the poster, the female woman could be used as a
persuasive technique. Since males may find the
woman featured attractive, they may be persuaded
to view the film. The fact that the woman is
connoting violence may also appeal to audiences
as it is not a stereotypical feature of a film that we
would see. The fact that the poster does not contain
a lot of text may persuade people to see the film;
this is because we are unaware of what the film
could be about and as a result of this we want our
question about it to be answered.
7. GENRE
In my opinion, the film belongs to the action genre.
This is due to the guns featured in the poster. The
two models hold a very action type stance in the
way they are positioned which makes them appear
almost ‘ready for action’ as well as being ready for
defence. Gun’s are a typical feature of action genre
and therefore, this item implies this as they are a
sign of violence; a stereotypical feature of an action
film.
8. USP
The main USP for the poster is the female in the
image. The woman is holding a gun which strongly
implies that she is involved in some form of
violence. This subverts typical action genres as
usually films would not have a female protagonist.
Therefore, this could be the main USP of the film
poster since audience’s are not stereotypically used
to this convention.
9. TAG LINE
There is no tag line on the poster. The general
poster is quite simple yet very effective as the lack
of any text promotes the audience to focus on the
image which in itself is advertising the film.
