1. +
V.G.N Marketing Team
Mr. Cupcakes

2. +
Problems
 Creating a cozy online experience
Mr.
Cupcakes
 Organizing the webpage/ managing it
 Using all forms social media to reach
consumers
^ It could happen 

3. +
Website
 http://www.buildyoursite.com
 Change design
 Color
 Features
 Images
 Add music
 Technical support
 E-mail
 ANALYZES traffic
 BLOG
 Upload How-to videos
 Orders using paypal
 Is able to create a website that correlates with an in-store experience
 $16.95 a month = around $205 yearly OR $16.95 a month for 6 months = around $105

4. +
Managing Website
 One employee dedicated to managing the site.
 Receiving orders and transferring to the bakers.
 Handling incoming messages
 Daily up keep with any changes affecting the future.
 Main focus is on the nationwide website.
 Easier to order
 Easier for special orders/requests
 Easier Customization
 “Sweet” Look book
 Blog a la cupcake in (insert town)
 Social media haul
 Seasonal offers
 Intern
 Digital Retailing Intern each location (non-paid, minimum 20hrs a week)
 Manages:
 Posts to (2)Facebook/ (2)Twitter/ (1 week new Pin Board) Pinterest Pages
 Uploads photos (Cupcake of the day, customers with your cupcakes in the shop)
 Does what “website” store manager isn’t able to do during the week

5. +
Get to know Mr. Cupcakes
 Facebook
 The Denton Mr. Cupcakes page just needs some TLC
 Post with daily happenings
 Specials/deals even contests posts daily/weekly
 Open ended questions, in order to get feedback
 Twitter
 The short and simple way to spread the message
 Fan replies, or even retweets in support to local businesses and
organizations
 Blog
 Every post will be sent to all our social media connections
 Use the blog to show case new cupcake flavors
 Local events that are either hosted or supported will be posted
 Daily updates on what’s up with Mr. Cupcakes
 Campus Guide - $25 in advertisement a month
http://www.thecampuspages.com
 6 months- $150
 1 year- $300

6. +
Total Budget:
 $6 Months =$255
 1 year =$510
 Extra money can be allocated toward
(Optional)
- Intern
- Giveaways
- Donating
- Sponsoring Events