All projects are different from one another, and so are applications. But there are design processes that we may follow to help improve the results of our projects and detect interesting opportunities, while avoiding the problems we usually confront. In this session we will be seeing the Design Thinking Process and will study the case of a mobile application developed for the Mexican Football (not Soccer!) League.

1. Football by Design
#GX24
#GX24
Gabriel Simonet
gsimonet@genexus.com
@gabrielsimonet

2. DESIGN THINKING

3. Football X

4. #GX24

5. #GX24
Fútbol UY

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11. DESIGN THINKING

12. DESIGN THINKING

13. DESIGN THINKING

14. DESIGN THINKING

16. DOESN’T KNOW
ANYTHING ABOUT
FOOTBALL

17. #GX24
Don’t worry

18. A Design Process

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Design & Design Thinking

20. VIABILITY
(Business)
DESIRABILITY
(Human)
FEASIBILITY
(Technical)

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Design Thinking
Un proceso
Source: HCD Toolkit

22. Source: Tim Brown, Design Thinking
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Google Ventures
Source: FastCo Design - Google Ventures

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It’s a learning process!
Source: IDEO

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The process according to
Designing for Growth

26. Source: Designing for Growth
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27. What is

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Explore the reality
What’s the business problem?
Where’s the opportunity?
What has changed (or soon may change)?

29. #GX24
Explore the reality
Look at the world: Observe what
people do, how they think, what
they need and want

30. #GX24
Explore the reality
Some Possible Data Sources
Existing Repository of Data
Exploration of Products in same industry
Exploration of Products in other industries
Clients
Hear what they say (ok)
Watch what they do (much better)

32. #GX24

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Results:
Map & Synthesis

34. What if

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Envisioning the future
1. Brainstorm

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Envisioning the future
1. Brainstorm
2. Prototype

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Envisioning the future
1. Brainstorm
2. Prototype
3. Detect Opportunities

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Envisioning the future
1. Brainstorm
2. Prototype
3. Detect Opportunities
4. Try new Solutions

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A change in Pace
Marcos, from Mexico joins the team
Sinapse

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Second Version
Results:
1. Much nicer second Version
2. A great NEW CONCEPT
3. A not so-much-satisfied stakeholder

44. What wows

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Users help decide
Test the future in the present through prototypes

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Users help decide
Results:
1. Matches: Ok.

47. #GX24
Users help decide
Results:
1. Matches: Ok.
2. Data: Ok.

48. #GX24
Users help decide
Results:
1. Matches: Ok.
2. Data: Ok.
3. More Data: Ok.

49. #GX24
Users help decide
Results:
1. Matches: Ok.
2. Data: Ok.
3. More Data: Ok.
4. News: Ok.

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Users help decide
We like this!

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Users help decide
We like this!

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Users help decide
We like this!

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Users help decide
We like this!

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What Wows?
Live, Live, Live!
Colors, so many colors!

55. What works

56. Making it Work, as a Business
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57. Making it Work, as a Business
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58. Caveats & Benefits

59. DESIGN THINKING

60. #GX24
Design is subjective.
Not all subjectivities are the same.
At the end, it comes down to expertise &
intuition
Caveats

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Therefore, it’s important you define
your criteria from the beginning.
Find out what clients (final users)
really want.
Caveats

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The more efficiently you run the
process, the less opportunities
you will find during it
Caveats

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It’s a learning process.
Integrate everybody from the
beginning.
Caveats

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Key benefits
Value: Helps creating new meaning and value for customers
Business: Helps business find new ways to grow
Engagement: The Buy-In is great
Alignment: It just kills the debate, through data driven design

65. Before we go

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Try it. It’s fun and get things done
differently

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? + ! -

68. #GX24
Remember
Define your criteria
Create a Diverse Team
Get some chocolate
Get out there
Listen!
Prototype, Test, Iterate
Start again
Have fun!!

70. Thanks!