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Peso semántico y tablas
1.
Identidad Corporativa
2.
PESO SEMÁNTICO Y TABLAS
DINÁMICAS
3.
PRIMERA MENCIÓN: STARBUCKS AMIGOS
CAFÉ CARO DINERO EMPRESA FRAPPÉ PASTEL 1a mención 15 320 20 5 10 0 5 2a mención 8 24 28 20 16 20 12 3a mención 6 9 27 9 6 9 18 4a mención 2 10 8 2 0 2 10 5a mención 0 1 1 1 0 1 5 Peso Semántico 31 364 84 37 32 32 50
4.
5.
SEGUNDA MENCIÓN: CIELITO QUERIDO
CAFÉ CAFÉ CARO DESCONOCIDO MÉXICO NO INDICO RICO TÉ 1a mención 200 5 30 30 20 15 0 2a mención 44 16 4 16 16 12 28 3a mención 12 12 0 3 15 18 9 4a mención 16 6 2 2 12 2 2 5a mención 0 2 3 2 9 2 2 Peso Semántico 272 41 39 53 72 49 41
6.
7.
TERCERA MENCION: IDENTIDAD ESTILO IFE
IMAGEN PERSONA PERSONALIDAD PROPIA VALORES YO 1a mención 0 30 5 35 120 20 30 20 2a mención 16 13 4 8 24 0 12 4 3a mención 3 8 24 12 6 0 6 0 4a mención 2 0 6 6 14 0 2 2 5a mención 1 0 2 1 4 3 3 3 Peso Semántico 22 51 41 62 168 23 53 29
8.
9.
CUARTA MENCIÓN: IMAGEN COLORES FOTOS
IMPRESIÓN PERSONA PUBLICIDAD ROPA 1a mención 50 50 5 15 20 20 2a mención 32 32 8 8 4 0 3a mención 33 15 3 3 9 9 4a mención 10 8 4 0 2 4 5a mención 6 3 1 1 2 1 Peso Semántico 131 108 21 27 37 34
10.
11.
QUINTA MENCIÓN: PUBLICIDAD ANUNCIOS COMERCIALES
CREATIVIDAD DINERO ENGAÑOSA IMAGEN MERCADOTECNIA TELEVISIÓN VENTAS 1amención 25 25 0 20 30 25 55 40 25 2amención 12 16 16 8 8 16 8 20 28 3amención 3 9 0 12 3 6 12 9 15 4amención 6 6 4 4 0 8 6 12 4 5amención 3 2 3 6 1 3 3 3 6 PesoSemántico 49 58 23 50 42 58 84 84 78
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