Canon began as Precision Optical Industry in 1937 in Tokyo, Japan. In 1933, their predecessor was founded to research cameras and produced prototypes like the Kwanon in 1934. They registered the Canon trademark in 1935 and introduced the Hansa Canon in 1936. In 1940, Japan's first indirect x-ray camera was developed by Precision Optical. After World War II, Canon Camera Co. was established and the Canon S II camera received acclaim. Canon aims to promote creativity and innovation through photography, especially among younger audiences aged 16-35 to expand their customer base.

1. Canon

2. History of Canon
Precision Optical Industry leader was Takeshi Mitarai who in 1945 produced
commences for the midrange J II focal-plan-shutter camera. In 1946 the Ginza Camera
Service Station opens, and the Canon S II introduced, receiving great acclaim from
ranking officers in the Occupation Forces and Foreign buyers in Japan. Furthermore in
1947 The Company becomes canon Camera co.inc and the Government designates
Canon cameras priority exports when Japan resumes export activities.
In 1933, Canons predecessor was founded in Roppongi, Minato-ku, Tokyo to conduct research into
cameras. In 1934 Kwanon was the first 35mm focal-plate-shutter camera to produced it as a
prototype, the company then in 1935 they filled for registration of the Conon trademark. The Hansa
Canon, which was a 35mm focal-plate-shutter camera was introduced in 1936, then in 1937,
Precision Optical Industry, Co. Ltd was founded. In 1940, Japan's first indirect x ray camera was
developed. Production began in 1945 for the midrange J ll focal-plate-shutter camera. The Ginza
Camera Service Station opened in 1946, the Canon S ll was also Occupation forces and foreign
buyers in Japan.
The values Canon have been them
• Ideals
• Trust & innovation
• Equality: men-women
• Sponsorship
Canons target audience is now aimed
towards 35- and 16-year-olds to further
promote their product. Promoting it
towards a youthful and adventurous
audience they are more likely to get
their product out wider through
teenage audience and with doing so
they'll be able to see more complex and
different compared to 30+ year olds
Canon had placed TOP 3 patient holders for the last 30 years

3. Canon
Canons Visions
Canon are trying to constantly exploring new ways to express feeling,
adventure and imagination through an image. Furthermore, their
visons inspires them to improve
Canons the world’s imaging trade name (Canon), are certainly
committed to driving advanced technologies and
celebrate their innovation. Furthermore, the reason they are always
innovated is because they always want to be a head of the competition,
so the possibility doesn’t accrue that they don’t produce something
worse than their previous product
These are also some of Canon's values, which is a larger
proportion and variation​
This is an explanation of what their values are. For
example, in "What We Value" is basically how and what
their product (canon) can produce and how it can /
could influence people to use the cameras and see
what they can create with their creativity

4. Who is the audience For Canon?
Canons target audience is now aimed towards 35 and 16 yearolds to further promote their product.
Promoting it towards a youthful and adventurous audience they are more likely to get their product
out wider through teenage audience and with doing so they'll be able to see more complex
and different compared to 30+ year olds
By targeting a younger audience Cannon may be albe to build a base of customers who are lifelong
cannon users which can influence other youthful people to start using cannons products, especially
with them being young makes it more interesting because they are more creative and create more
interesting things than people who have been using canon for years. With having a youthful
audience its inspiring & motivational towards the younger audince so they can see what potential
they have to create new and bizzare products