Slides for Gallaugher/Wyner paper talk. Examines efforts at Boston College to use courses, entrepreneurship, and field studies to enhance student learning through novel connections.

1. Copyright 2008
Content & Connections for
the IS Curriculum
SigEd Dublin - Dec. 10, 2016
George Wyner & John Gallaugher
@gallaugher - http://gallaugher.com
@geowyn - http://georgewyner.net/

2. Meet the Team

3. Information Systems Dept.
success = team effort from a deep bench
Rob Fichman
Jerry Kane Sam RansbothamJohn Gallaugher
Mary CroninJim Gips
Burcu Bulgurcu George Wyner
All faculty teach
undergrads, m
any
teach
freshm
an
Marios Kokkodis Peter SterpeAllen Li

4. Results

5. Results
– Enrollment increase
– 4x increase in four years
– Student satisfaction increase
– Top ranked Carroll School
dept. in BusinessWeek
specialty rankings
– Inbound engagement
– new employers, alumni &
industry involvement
– Thriving culture of
entrepreneurship
– millions in capital raised,
multiple businesses launched,
elite accelerator admission
IS Enrollment Increases
0
33
65
98
130
4#

6. Connections…
Through Intro Course
Extracurricular Entrepreneurship
Field Studies

7. How We Got Here
–Increasing demand for our students, but
trend not always reflected in enrollment
– [Akbulut-Bailey, 2012; Becker et al., 2006;
Granger et al., 2007; Granger et al., 2007]
–Cirricular-focused research: the courses
to be included, the topics and content to
be taught, and specific teaching
techniques and examples to be
employed in the classroom
–[Firth et al., 2008; Looney and Akbulut, 2007;
Topi et al., 2010; Fichman et al. 2014]
–Our Approach: describe how our
university’s IS curriculum benefits from the
forging of connections between the IS
curriculum and: the broader management
curriculum, faculty research and teaching
interest, and student extracurricular
activities
– Intro Core Coures
– Extracurricular Programs in
Entrepreneurship
– Field Learning Opportunities

8. Career
Services
Teaching
& Learning
Alumni &
Development
Admissions
University
PR / Comm.
Research

9. Get 'em Early
The Intro Core Course

10. Freshman Core Course
– First course in management,
taught through the lens of
technology
– Framing question:
– “How can I possibly compete
when everyone can copy my
technology & the competition is a
click away?”
– Accessible, Practice-focused
Content
– strategic & cross-disciplinary
focus
– case-chapters
– framework/concepts chapters
– exam & group project

11. Flexibility Over Rigidity
– Room for faculty
expertise
– Topic Teaching Across
Sections:
– minimizes preps
– intense teaching period
followed by more "focus"
time for research/admin
– introduces faculty talent /
generates added interest
– raises the bar &
encourages sharing

12. IS & Entrepreneurship
Extracurriculars to fuel interest
& skills

13. Kickoff:
Open to all:
• “Innovation” alumni
panel
Classroom Talks
• Young Entrep
Day” (all welcome,
but part of IS Core
mostly Carroll
Freshman)
• Freshman
entrepreneurship
speaker
Elevator Pitch (First
Competition):
• Venture Comp.
“Kick Off”
• Pitch Doctor
• Prelim screening
• Top 20 face-off with
finals judges
Startup Scramble:
• Weekend long
brainstorm
workshop run by
Entrep. Society
Programs for Innovator
Development (all year)
Examples
• Round Robin Feedback
• “Lean Startup”
• “How Do I Build It?”
• “What Every Startup
Needs to Know” (Legal)
• Pitch Advice Panel (w/
RDV & DRF team)
• VC/Entrep Office Hrs
Computer Science Society
• Tech development
workshops
Field Learning
• For Credit
• TechTrek West
• Grad (Fall study /
Jan. travel)
• Undergrad (Early
spring study /
March travel)
• TechTeck Ghana
(Late spring study /
May travel)
• All welcome to
“Tech for Good”
class speakers
• Open to All
• TechTrek Boston
(every Friday, jointly
Grad TechClub &
Undergrad IS
Academy)
• TechTrek NYC (Holy
Thursday)
TechCouncil Events
Venture Competition
Finals:
• Preliminary Screening
• Narrow field to 10
• Semi-Finals
• Narrow field to 5
• Polish Workshops
• Pitch critique
• Financials
• Finals
• Pitches (open to
all, drop in
throughout
afternoon)
• Reception &
awards evening
Get
Inspired
Get in the
Game
(easy-entry
events)
Get Skilled /
Get Serious
Get Rewarded
(advancing a more
developed idea)
Get Out There
Get a Job
Startup Fair
• Pre-IPO firms
• Many opportunities for
underclassmen
• Open to all
September Sept./ Oct. Year Long March/April Year Long
February
Tech/Entrepreneurship Activities
Key:
• Entrepreneurship Center Team
• IS course
• IS Academy / Grad Tech Club
• Comp. Sci. Society/Women in
CS
• Entrepreneurship Society
• Other faculty course
• TechCouncil (alumni)

14. • Competitions
• Elevator Pitch
Track Prize + Full
Prize eligibility
• SEED (social
entrep) Finals
• Eligible for Entrep.
Comp. finals
• Workshops/Talks
• Classroom Talks
• Tech for Good
(open to all)
• Cross-campus
coordination w/Center
for Social Innovation,
etc.
NOTE: Additional
entrepreneurship faculty
coordinating & doing much
beyond than the above.
Goal is to leave all earlier
activities open to SEED
but also nurture social
impact through additional
activities
Entrep. Center Information Systems
Academy
Computer Science
Society
• Competitions
• Entrepreneurship
talks (internally
called ‘Venture
Launch’ although
brand isn’t used
outside committee
• VC/Entrep. Office
Hours
• Startup Fair
• TechTrek Boston
• TechTrek NYC
• Tech skills
workshops (e.g.
weekend Rails
training)
• Student / Alum CS
on-campus
networking meetup
Tech/Entrep Student Clubs
Graduate
TechClub
• Coordinates with
undergrads to give
scale-requiring
opportunities to our
smaller MBA
student body
• Grads have slots on
TechTrek Boston,
TechTrek NYC, are
invited to all on-
campus events,
Entrep Center talks,
and can apply for
office hours
• First-contact for
HBS Cyberposium
(undergrads invited)
• Grads cannot
participate in
Entrep. Center
competitions unless
teams have at least
50% school
undergrads w/
undergrads in
founder-quality
impact roles
SEED (Social Entrep.)
• Note: Entrep. Ctr. Student Team, ISA, CSS & Grad TechClub are tightly
coordinated via TESIschedule & regular meetings / communication.
• There are several other student clubs that work in related areas. See
bit.ly/TESIcontacts These include:
• Entrepreneurship Society (which has agreed to table conflicting
speaker series & instead lead Startup Scramble)
• Compass Fellowship for Social Entrepreneurship (development
workshops overseen by Entrep. Society)
• Enactus for Social Entrepreneurship.
• Women in Computer Science + Women Innovators Network
• Technology Council has played a role in tech/entrep events
• Alums attend “Innovation Comes to the Heights”
• “Student Entrep. Showcase” at E. Coast Dinners
• Student presentations & attendance @ E & W Coast Events

15. Get Excited
• "Young Entrepreneurs
Day" in core course
• "Innovation Comes to the
Heights"
• Event Kickoff Shared with
Complementary Clubs:
• IS Academy
• CS Society
• Women Innovator's
Network
• Start@Shea
Entrepreneurs

16. Get in the Game
• Elevator Pitch Competition
• Low-lifting, high-energy event
• Concurrent with core course which has
students pitch an original idea
• Proceed with "The Pitch Doctor" on what
makes a well-formulated idea & how to pitch
it
• The Event
• Pre-screen for top 20-25 ideas
• Present in groups of five
• Thunder Stix, "3-2-1 Pitch!"
• 1st, 2nd, 3rd, Social, Audience Choice
• High-level professionals as judges (use
university connections)

17. Get Skilled
• Lectures
• Round-Robin Feedback
• Lunch with an
Entrepreneur
• VC Office Hours

18. Get a Job
• Only pre-IPO firms
• Spring (fits firms' short-
deadlines)
• Open to all, pitched to
underclassmen
• Web research in advance
• Social feed backdrop for
buzz

19. Get Paid
• Two Finals Competitions
• All entrepreneurship
• SEED Social Entrepreneurship
• Mentorship pairing, 50% BC
undergrads
• Lead-up
• Pre-Screen
• Semi-Finals
• Finalist Prep
• Additional coaching
(financial models, pitch,
legal)
• Pitch / Dinner / Reception

20. © 2003 Park Loop LLC
Modern Leader Development Program
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text
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Over $108 Million
in capital raised

21. Soaring Startup Circle

22. Field Studies
Trekking to Tech: Leveraging
the Locals + Courses in Context

23. Alumni & Learning
• Field learning courses
• TechTrek West
• Technology & Economic
Development (Ghana
Field Study)
• Non-credit field learning
• TechTrek Boston
• TechTrek NYC
• Speaker Series
• Technology Council
• Student Entrepreneurship
Silicon Valley & Seattle
New York City Boston

24. Boston Local Visits on
Fridays

26. New York City Holy
Thursday

27. Visit BC alums at ClassPass - the $400
million global firm that’s changing how we
pay for and experience fitness classes
@marinapardee@kevinhylant
@PayalKadakia

28. TechTrek West
San Francisco, Silicon Valley, Seattle

29. • 3 Credit Course - NOT a trip
– Undergrads - competitively admitted
– Grads - lottery
– Class meets: Tuesdays 4:30-6:50pm first half of
Spring semester.
– Week-long Field Study (Jan, March, May)
• Focus:
– How firms go from start-up to “blue chip”, from
the perspective of firms & the organizations that
provide funding.
– “How can you compete when others can copy
your technology & the competition is just a click
away?”
TechTrek West

30. • Quid - Marketing
• Sequoia - Partners
• True Ventures - Partner, Principal
• Uber - PRO Team, Growth Analytics
• Twitter - Marketing, Community Realtions,
HR
• Zynga - Sr. Software Engineer, Product
Marketing Manager
• Spotify - VP Business Development
• Airbnb - VP Global Head of Employee
Experience
• Square - Corporate Communications
Mgr., Software Engineer
• OpenTable - VP Marketing, Analytics, HR
• Fanatics - CEO
• Highland Capital - Partner, Talent
Partner, & Associate
• QuanticMind - CEO, COO, VP, Sales
• Silicon Valley Bank - Managing Directors,
Associate
• Intel - VP Alliances & Biz Dev (Wind River)
• KPMG - Managing Director, Sr.
Consultant
• Equinix - SVP, Chair of Board/fmr CEO
• Google - Head of Google News + Social,
Alumni Panel
• Facebook - Partnerships (games), Global
Head of Channel Marketing - SMB,
Communications Manager, HR, Analytics
• thredUp - CEO, co-founders
• Apple - SVP WW Mktg, Director of Investor
Relations, Software Engineer (AppleTV),
App Store Children’s Games Manager
• WePay - Founders (Pres & CEO, Team)
TechTrek 2016 Lineup...
– BC Technology Council Event + Panel, Alcatraz, walking tour of San Francisco

31. San Francisco & Silicon Valley
All are alum
s,
m
any are form
er
students

32. TechCouncil / Alum Networking

33. Before We Leave
VC Partner / Founder Panel

34. Tech & Economic Development
Bono @ MEST
Course w/week-
long
field
study to
Accra, Ghana

35. Making it Work
• Lab Fee for Course
• Team Learning
• TechTrek Boston
• TechTrek NYC
• Significant Prep
• Alumni, not HR
• Partner: Advancement,
Career Services
Silicon Valley & Seattle
New York City Boston

36. Bring it together…

37. Career
Services
Teaching
& Learning
Alumni &
Development
Admissions
University
PR / Comm.
Research

38. Career
Services
Teaching
& Learning
Alumni &
Development
Admissions
University
PR / Comm.
Research
Early, IS
Core
Alumni Tech
Councils
Field
Learning
Entrepreneurship
Programs

39. Next Steps

40. "Skill Up" to Build Vision
•Intro to Programming
with Swift for iOS
Development
•Flipped Class
•Out of class: Video
Lectures + Assignments
& Online Quizzes
•In-class: Exercises, Q&A/
Review, Quizzes, Help
•Time to Start Measuring

41. Share on!
@gallaugher
@geowyn
John Gallaugher
& George Wyner
john.gallaugher@bc.edu
george.wyner@bc.edu
http://gallaugher.com
http://georgewyner.net/