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Innovation & Information
Systems Education
at Boston College
Jan. 23, 2014

John Gallaugher
@gallaugher - http://gallaughe...
Information Systems Dept.

success = team effort from a deep bench

Jim Gips

John Gallaugher

Rob Fichman

Mary Cronin

Je...
Innovation & IS Ed @
!

– Results
– Curricular
–

Innovation

Getting Social in Courses

– Alumni

Engagement

Field Studi...
We’ve Been Attacked!

Fight Back!
It’s the Golden Age of
Business Education
Career
Services

Teaching
& Learning

Alumni &
Development

Admissions

University

PR / Comm.

Research
Teaching
& Learning
Career
Services

Alumni &
Development

Admissions

Research
University

PR / Comm.
Results
Results

IS Enrollment Increases
130

!
–

Enrollment increase
–

–

–

Top ranked Carroll School
dept. in BusinessWeek
sp...
Curricular Innovation
Freshman Core Course
!
–

First course in
management, taught
through the lens of
technology

–

Framing question:
–

–

“H...
Case-Chapter
–

Technology
Cloud, distributed computing,
web crawling
– IP addresses
– Geo-targeting
– Cookies & profiling ...
We Put a Book in Their Pockets
Get Social in Courses
Social in Coursework
!
•

Expose the bar for excellence & help
students over it

•

Wikis
–
–

Prior semester’s work - a r...
Alumni Engagement
Social to Tether & Engage
!
•

Get students & execs
“in your network”

•

Make it easy for
others to join in

•

Deliver v...
Alumni & Learning
!
•

Field learning courses
•
•

•

TechTrek West

n’t
do E
AS ek
LE hTr to !
P c rd
e
t:
ks
es #T ha ha...
Field Studies
Silicon Valley & Seattle
Tech & Economic Development
Boston

s
sit
Vi ys
l
ca ida
Lo Fr
on
New York City

y
ol day
H s
ur
Th
Speaker Series
Speaker Series:

IS means Business

• Build audience - integrate w/courses & events











• Broad Club Co-Sponsorship
Alumni Technology
Council
Alumni Networking
• Boston College Technology Council
–east coast
–west coast
• Dinners
• Breakfast Series
• “Tech on Tap”...
Student
Entrepreneurship
Venture Competition
• Juried competitions
–Elevator Pitch
–Venture Competition
• Mentors
–alums & ‘friends’
–entrepreneurs...
Professor, Be Public!
See and Be Seen
!
•

Promotion of work

•

Forum to capture and
share ideas

•

“Inbound marketing”
letting them find you

...
Advising Gets Social
Get Found, Be Heard, Have Fun
!
•

Foursquare & be found!

•

SCVNGR for freshman
orientation & beyond

•

GroupMe for “tr...
Career
Services

Teaching
& Learning

Alumni &
Development

Admissions

University

PR / Comm.

Research
Teaching
& Learning
Career
Services

Alumni &
Development

Admissions

Research
University

PR / Comm.
John
Gallaugher

Share on!

john.gallaugher@bc.edu

@gallaugher

http://gallaugher.com
Innovation, Tech Education & Entrepreneurship at Boston College
Innovation, Tech Education & Entrepreneurship at Boston College
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Designing a university Information Systems curriculum and student experiences for impact and results. Boston College Carroll School of Management.

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Innovation, Tech Education & Entrepreneurship at Boston College

  1. 1. Innovation & Information Systems Education at Boston College Jan. 23, 2014 John Gallaugher @gallaugher - http://gallaugher.com Copyright 2008
  2. 2. Information Systems Dept.
 success = team effort from a deep bench Jim Gips John Gallaugher Rob Fichman Mary Cronin Jerry Kane Sam Ransbotham Burcu Bulgurcu George Wyner
  3. 3. Innovation & IS Ed @ ! – Results – Curricular – Innovation Getting Social in Courses – Alumni Engagement Field Studies – Speaker Series – TechCouncil – Student Entrepreneurship – – Professor, Be Public! – Advising & Social Media
  4. 4. We’ve Been Attacked! Fight Back! It’s the Golden Age of Business Education
  5. 5. Career Services Teaching & Learning Alumni & Development Admissions University
 PR / Comm. Research
  6. 6. Teaching & Learning Career Services Alumni & Development Admissions Research University
 PR / Comm.
  7. 7. Results
  8. 8. Results IS Enrollment Increases 130 ! – Enrollment increase – – – Top ranked Carroll School dept. in BusinessWeek specialty rankings Inbound engagement – new employers, alumni & industry involvement Thriving culture of entrepreneurship – 65 33 4x increase in four years Student satisfaction increase – – 98 millions in capital raised, multiple businesses launched, elite accelerator admission 0 4 #
  9. 9. Curricular Innovation
  10. 10. Freshman Core Course ! – First course in management, taught through the lens of technology – Framing question: – – “How can I possibly compete when everyone can copy my technology & the competition is a click away?” Accessible, Practicefocused Content – case-chapters – framework/concepts chapters – exam & group project
  11. 11. Case-Chapter – Technology Cloud, distributed computing, web crawling – IP addresses – Geo-targeting – Cookies & profiling techniques – Caching, dark web, information accuracy – – Marketing SEO & organic search – SEM and ad rank – Display advertising – Ad-networks – – Finance Shareholder voting rights – PE ratio, growth vs. mature business, dividends – – HR – Employee retention & competition for tech talent (perks, public vs. pre-IPO firms, options) – Careers – Ethics & the law – Fraud – Privacy – Censorship – Errors despite good intensions – Anti-trust – Patents & Intellectual Property – Strategy – Brand, Network Effects, Scale, Distribution Channels
  12. 12. We Put a Book in Their Pockets
  13. 13. Get Social in Courses
  14. 14. Social in Coursework ! • Expose the bar for excellence & help students over it • Wikis – – Prior semester’s work - a running start up the learning curve / “Living” cases – • “Hall of Fame” for excellent work Am I a star or a slacker? Crowdsourced exam questions tell students when they can still do something about it Twitter: – • Generate enthusiasm / surface trends in real-time / crowdsource support Blogs – – • Star or slacker? Students reading students helps make this clear. Firms may be watching! Podcasts – Leave no one behind
  15. 15. Alumni Engagement
  16. 16. Social to Tether & Engage ! • Get students & execs “in your network” • Make it easy for others to join in • Deliver value to lifelong learners • Celebrate success • Benefits: speakers, field visits, research sites, career, advancement
  17. 17. Alumni & Learning ! • Field learning courses • • • TechTrek West n’t do E AS ek LE hTr to ! P c rd e t: ks es #T ha han u e eq as ked . T e r phr or and On s e e w br u e’v his w dt il bu Technology & Economic Development (Ghana Field Study) Silicon Valley & Seattle Non-credit field learning • TechTrek Boston • TechTrek NYC • Speaker Series • Technology Council • Student Entrepreneurship New York City Boston
  18. 18. Field Studies
  19. 19. Silicon Valley & Seattle
  20. 20. Tech & Economic Development
  21. 21. Boston s sit Vi ys l ca ida Lo Fr on
  22. 22. New York City y ol day H s ur Th
  23. 23. Speaker Series
  24. 24. Speaker Series: IS means Business • Build audience - integrate w/courses & events
 
 
 
 
 
 • Broad Club Co-Sponsorship
  25. 25. Alumni Technology Council
  26. 26. Alumni Networking • Boston College Technology Council –east coast –west coast • Dinners • Breakfast Series • “Tech on Tap” informal networking • Careers in Technology Events
  27. 27. Student Entrepreneurship
  28. 28. Venture Competition • Juried competitions –Elevator Pitch –Venture Competition • Mentors –alums & ‘friends’ –entrepreneurs, execs, finance community • Topical Lectures –Lean Startup, Growth Hacking • Round-Robin Feedback –Legal, Acct., Pitch Critique
  29. 29. Professor, Be Public!
  30. 30. See and Be Seen ! • Promotion of work • Forum to capture and share ideas • “Inbound marketing” letting them find you #
  31. 31. Advising Gets Social
  32. 32. Get Found, Be Heard, Have Fun ! • Foursquare & be found! • SCVNGR for freshman orientation & beyond • GroupMe for “troop coordination” in the field
  33. 33. Career Services Teaching & Learning Alumni & Development Admissions University
 PR / Comm. Research
  34. 34. Teaching & Learning Career Services Alumni & Development Admissions Research University
 PR / Comm.
  35. 35. John Gallaugher Share on! john.gallaugher@bc.edu @gallaugher http://gallaugher.com
  • AimeeUlstad

    May. 28, 2015

Designing a university Information Systems curriculum and student experiences for impact and results. Boston College Carroll School of Management.

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