Designing The Future
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A talk comprised of various threads of thought from various Smithery projects across the last eighteen months, given at the open house at Loft Digital as part of London Technology Week. Starts with some conceptual thinking, ends with some examples and approaches for you to try at home...
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Designing The Future
- 1. Designing The Future The relationship between people and things John V Willshire @willsh Smithery, London Loft Digital 21.6.16
- 4. Strategic Design bridges disciplines and departments, roles and responsibilities. It seeks to change the factors around a thing, not just the thing itself. It makes things happen.
- 7. Over a thousand days ago… stars: from nasa.gov
- 9. MAN OF STEEL 2013 dir. Zack Snyder
- 11. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014
- 12. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Superman
- 13. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 BatmanSuperman
- 14. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 The Schumacher-Clooney near-extinction event BatmanSuperman
- 15. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Spiderman The Schumacher-Clooney near-extinction event BatmanSuperman
- 16. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Spiderman The Schumacher-Clooney near-extinction event Iron Man BatmanSuperman
- 17. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Spiderman The Schumacher-Clooney near-extinction event Iron Man Kenneth Branagh’s Thor BatmanSuperman
- 18. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Spiderman The Schumacher-Clooney near-extinction event Iron Man Kenneth Branagh’s Thor BatmanSuperman Avengers: Age Of Ultron
- 19. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 Worldwide admissions 1978 20101990 20021982 1986 1994 1998 2006 2014 Man of Steel
- 20. watching as a father, not a son
- 21. watching as a father, not a son
- 24. Me, my ideas, and fools who didn’t listen
- 25. Me, my ideas, and fools who didn’t listen My child with my instructions
- 26. Me, my ideas, and fools who didn’t listen My child with my instructions A place where my ideas will save everyone
- 30. Who’s doing the designing? Whose future is it anyway?
- 32. “Suddenly, here was an entire generation crying out for an evolved version of the things they were consuming as children” Simon Pegg
- 33. “Suddenly, here was an entire generation crying out for an evolved version of the things they were consuming as children” Simon Pegg
- 38. In The Night Kitchen Maurice Sendak
- 39. saraelin.com
- 40. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 *Worldwide admissions, calculated using box office adjusted for ticket price inflation 1978 20101990 20021982 1986 1994 1998 2006 2014 Hey, can we get some Superhero films now too..?
- 43. Bro-bin Hood
- 45. 1975 1980 1985 1990 1995 2000 2005 2010 2015 2 *Worldwide admissions, calculated using box office adjusted for ticket price inflation 1978 20101990 20021982 1986 1994 1998 2006 2014 These aren’t films. They’re franchise wormholes.
- 50. DO YOU WANT SPARKLES?
- 51. DO YOU WANT SPARKLES?
- 53. DO YOU WANT SPARKLES?
- 63. "I liken it to the blockbusters I grew up with as a kid: edgy, incisive, challenging." Christopher Nolan
- 65. “In Earth's future, a global crop blight and second Dust Bowl are slowly rendering the planet uninhabitable.” Source: Google Description
- 66. “Professor Brand, a brilliant NASA physicist, is working on plans to save mankind by transporting Earth's population to a new home via a wormhole.” Source: Google Description
- 67. “But first, Brand must send former NASA pilot Cooper and a team of researchers through the wormhole and across the galaxy to find out which of three planets could be mankind's new home.” Source: Google Description
- 68. We’ve seen this movie before…
- 69. We’ve seen this movie before…
- 70. Farmer Scientist
- 72. Prof. Brand has a massive equation
- 74. Me, my ideas, and fools who didn’t listen
- 75. Me, my ideas, and fools who didn’t listen My child with my instructions
- 76. Me, my ideas, and fools who didn’t listen My child with my instructions A place where my ideas will save everyone
- 77. “I thought I was prepared. I knew the theory. Reality’s different”
- 78. Do not go gentle into that good night, Old age should burn and rave at close of day; Rage, rage against the dying of the light. Dylan Thomas
- 79. Prof. Brand Dr. Mann
- 80. Dr. MannsplainingProf. Brand Dr. Mann
- 82. Coop would have rather stayed home
- 85. We need to think less about being ‘the hero’…
- 88. BREAKING NEWS: Wireframing is not a superpower
- 89. If these guys build a ship…
- 90. …why would they want you on it?
- 94. How do we design for a future we can’t see?
- 95. ‘We’ don’t… How do we design for a future we can’t see?
- 96. How do you design a world of designers?
- 98. METADESIGN
- 99. METADESIGN “to nurture the emergence of the previously unthinkable through interdisciplinary collaboration” Wikipedia
- 100. “to nurture the emergence of the previously unthinkable through interdisciplinary collaboration”
- 102. User-centric design Participative design Metadesign “You start, I’ll finish”
- 103. User-centric design Participative design Metadesign “You start, I’ll finish” “Let’s do it together”
- 104. User-centric design Participative design Metadesign “You start, I’ll finish” “Let’s do it together” “Here - off you go…”
- 107. Give people the tools to do things together…
- 108. people
- 109. IAM Barcelona 2016
- 110. Metamechanics
- 114. http://www.vernissage.tv if you stare long enough, you see how they work
- 116. Stare at it, see how it works
- 118. Mechanics “the behavior of physical bodies when subjected to forces or displacements, and the subsequent effects of the bodies on their environment” Wikipedia
- 119. Mechanics: What happens to things when things happen to them
- 120. Mechanics: What happens to things when things happen to them
- 121. What makes the internet go round?
- 122. Let’s think Small, then big…
- 123. “an aggregation of many individual pieces of content”
- 129. Content: what’s on the cards Design Fiction Kit: Near Future Laboratory
- 130. Design Fiction Kit: Near Future Laboratory Mechanics: that they are cards
- 133. card Mechanics are about movement
- 134. card Mechanics are about movement
- 135. https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies “The Creative Quartet” - Prof. John Wood
- 136. https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies “The Creative Quartet” - Prof. John Wood
- 137. https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies “The Creative Quartet” - Prof. John Wood 1
- 138. https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies “The Creative Quartet” - Prof. John Wood 1 2
- 139. https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies “The Creative Quartet” - Prof. John Wood 1 2 3 45 6
- 140. “We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content…” Paul Adams, Intercom @padday
- 141. “an aggregation of many individual pieces of content”
- 142. “an aggregation of many individual pieces of content”
- 143. Mechanics can be about small things
- 144. Let’s zoom out…
- 145. but this year…
- 151. SLOW FAST
- 152. FAST SLOW SLOW FAST
- 156. THE GEARBOX
- 157. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 THE GEARBOX slowFast slowFast people SPACE
- 158. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1
- 159. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Long, slow beliefs + Solid, static structures
- 160. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Long, slow beliefs + Solid, static structures rapid interactions + Transient ephemera
- 161. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1
- 162. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 The Long, Slow Drift EasT
- 163. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 The Long, Slow Drift EasT Cronuts for lunch
- 164. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1
- 165. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Fast people influences slow space
- 166. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Fast people influences slow space e.g. Action-based Light displays
- 167. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1
- 168. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Fast space influences slow people
- 169. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 Fast space influences slow people e.g. Prototype Marketing
- 170. P1 P2 P3 P4 P5 S5 S4 S3 S2 S1 the relationship between people and things… slowFast slowFast people things
- 171. Internet Mechanics: continually moving, always unexpected, often unintended http://www.vernissage.tv
- 172. Internet Mechanics: continually moving, always unexpected, often unintended http://www.vernissage.tv
- 173. “Working out how the internet works”
- 174. Stare at it, see how it works?
- 175. Stare at it, see how it works?
- 179. People keep getting in the way http://www.vernissage.tv
- 180. People keep getting in the way http://www.vernissage.tv
- 181. “In science, when human behaviour enters the equation, things go nonlinear. That’s why physics is easy and sociology is hard.” @neiltyson
- 184. Strategy is dead. design appropriately.
- 185. OODA Loops
- 186. OODA Loops
- 191. Design WITH the mechanics, not AGAINST them
- 192. Design WITH the mechanics, not AGAINST them
- 193. things
- 194. things people
- 196. PEOPLE (population x impact) THINGS (output x change) things people
- 197. Strategic Design in practice…
- 199. PROTOTYPING
- 200. PROTOTYPING
- 203. CULTURE
- 207. DESIGN
- 209. Origin. - Cone of Plausibility, Charles William Taylor, 1990
- 213. STRATEGY
- 217. things people0
- 219. EACH SPACE IS SELF- CONTAINED TEAM QUAL QUANT SKETCHSCAFFOLDSTRUCTURE 0 t p
- 220. DIFFERENT PROJECTS TAKE DIFFERENT JOURNEYS TEAM QUAL QUANT SKETCHSCAFFOLDSTRUCTURE 0 t p
- 221. TIME IS AN OUTPUT, NOT AN INPUT TEAM QUAL QUANT SKETCHSCAFFOLDSTRUCTURE 0 t p
- 223. IN SUMMARY…
- 225. DESIGN FOR THE WAY THINGS REALLY WORK
- 226. DESIGN FOR THE WAY THINGS REALLY WORK
- 227. DESIGN FOR MANY ANSWERS TEAM QUAL QUANT SKETCHSCAFFOLDSTRUCTURE 0 t p