Innovation and Future Thinking @ IED 2017

IED Barcelona
Innovation & Future Thinking
Summer Course
17th - 29th July 2016

INNOVATION
& FUTURE THINKING
#iedift
#IEDsummer17

@willsh
@nd_kane
@noyo_ja
John V Willshire
Natalie D Kane
John Arboleda

Strategic Design
bridges disciplines and departments,
roles and responsibilities.
It is concerned with the factors
around a thing, not just the thing itself.

Design
Prototype Culture
Strategy

Natalie D Kane
• Natalie is a curator, writer and researcher at the intersection
of culture, design and futures.
• Curator at FutureEverything in Manchester, an innovation for
digital culture and festival.
• Consultant and Researcher at Changeist, a post-global lab
that helps companies, individuals and organisations navigate
complex futures.
• Co-founder of Haunted Machines, a curatorial project that
analyses the use of magical narrative and analogy in
technology.

John Arboleda
• Founder and owner of Notonyourown (NOYO) S.L., a specialized
higher education and stakeholder engagement consultancy that
applies human-centered innovation
• Developed specialized methodologies and service-design tools
tailored for the higher education sector
• A track record not only in stakeholder engagement & user
experience models but also in human capital development and
internal analysis of institutions
• John graduated from the University of California at Los Angeles
(UCLA) and is a graduate of the Coro Fellows Program in Leadership
and Public Aﬀairs (USA).

Innovation & Future Thinking @ IED

Who are you?
And who’s your
mundane superhero?

Metamechanics
What are the underlying mechanics of here?

If you stare long enough,
you see how it works
http://www.vernissage.tv

If you stare long enough,
you see how it works

What are the underlying mechanics?

Mechanics
“the behavior of physical bodies when
subjected to forces or displacements, and
the subsequent effects of the bodies on
their environment”
Wikipedia

Mechanics:
What happens to things
when things happen to them?

Movement
Maps
Loops
Layers
Metamechanics

Manifesto for a Ludic Century
“Media and culture in the
Ludic Century is increasingly
systemic, modular,
customizable, and participatory”
Eric Zimmerman

A Uniﬁed Theory of the Web,
David Weinberger,
2002
“Small pieces,
loosely joined”

“Once it’s published,
no one can change
it except the
original publisher”
David Weinberger
The Document

Work with this, not against it

Deal
Shuﬄe
Order
Stack
Turn
Spread
Rearrange

“…a transitional
object, between the
body, the self, and an
abstract concept”
Seymour Papert

A long, deep cultural language
Jon Seidman - https://ﬂic.kr/p/b6NEqB

Content: what’s on the cards
Design Fiction Kit: Near Future Laboratory

Mechanics: that they are cards
Design Fiction Kit: Near Future Laboratory

https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies
“The Creative Quartet” - Prof. John Wood
1
2
3 45 6

MOVEMENTis generously generative

What makes these things diﬀerent?
What makes these things the same?

Tim Berners Lee’s map
Tim Berners-Lee

Bruce Sterling’s map
Bruce Sterling

It’s not just
about the things
you can see…

Maps help us
see things
we haven’t
yet seen

Maps help us explore and present

“The map is not the territory”
Alfred Korzybski

“I thought I
was prepared.
I knew the theory.
Reality’s diﬀerent”
Dr Amelia Brand, Interstellar

Finding a vision and work to it,
provoke the rest of the
group into thinking and
feeling differently about the world
Searching for the big, fundamental truths,
to express the laws that govern this world,
proof to support those laws, and ways to
express them in their simplest form
Honing in on the people at the
heart of this, looking for the problems
that the user is fed up with, and solving
them as quickly and cleanly as you can.
Looking at the fundamental workings
how it is wired, working out what else
it can do, and why that solves the
problem in a completely different way.
Origin: Rich Gold, ‘The Plentitude’
Evolved for IED IFT course 2017

Double Diamond,
British Design Council

Linear processes are built for comfort

The ‘roadmap’ is complicit dishonesty

OODA Loops
Observe
Orient
Decide
Act

OBSERVE DECIDE ACTORIENT
outside world
implicit guidance & control
REPEAT

outside world
New information
about changing
environment
Form a
hypothesis
Test it…
REPEAT

outside world
How do you
orient yourself?

Orient
To align yourself
with relation
to surroundings,
circumstances,
and facts

New information
Analysis & synthesis
Previous experience
Cultural traditions
SOURCE: JOHN BOYD

New information
Analysis & synthesis
Previous experience
Cultural traditions
SOURCE: JOHN BOYD
PRESENT}
PATTERNS}

The pattern problem
An example becomes a lesson
A lesson becomes a method
A method becomes a practice
A practice becomes a doctrine
A doctrine becomes death

We can’t get caught waiting
for things to happen again

Bruce Lee
“The highest technique is
to have no technique”

Bruce Lee
“it is just a name used,
a boat to get one across,
and once across it is to be discarded and
not to be carried on one's back”

Charlie Munger
“Eighty or ninety important models will
carry about 90% of the freight in making
you a worldly‑wise person.”

Loops help (re)make our models
in response to reality

Game #3
Popular Thing For Broken Thing

Popular Thing For Broken Thing
Popular thing Broken thing

Popular thing
Popular thing
On the COLOURED SIDE
of the ﬁrst two cards…
TWO things you love
(products, services,
experiences)
AND the reason
you love them

FOURSQUARE
Because nobody really uses
it, it’s a great ‘weird’ city
guide for new places
DROPBOX
It now has a scanner that
allows me to take a picture
of something which
becomes a PDF
For example…

Broken thing
Broken thing
On the WHITE
SIDE of the other
cards…
TWO things that
are BROKEN
about the food
you eat

INSTAFOOD
When more care is taken in
how something looks than
how it tastes. Stunts over
substance.
TV DINNERS
Per week, the average
person* spends 5 hours
watching cooking shows, and
only hour hours cooking.
For example…
*UK adults - source: New Philosopher

You now should have four cards
FOURSQUARE
Because nobody really uses it, it’s
a great ‘weird’ city guide for new
places
DROPBOX
It now has a scanner that allows
me to take a picture of something
which becomes a PDF
TV DINNERS
Per week, the average person*
spends 5 hours watching cooking
shows, and only hour hours
cooking
INSTAFOOD
When more care is taken in how
something looks than how it
tastes. Stunts over substance.

In teams of 4,
lay out each
of your cards
one at a time,
explaining each
Think, Make, Place, Say*
*Jeﬀ Patton

Now use the
Popular Things
to solve the
Broken Things

Pair up with someone
not from your group

- Stewart Brand
“The quick processes provide
originality and challenge,
while the slow provide
continuity and restraint”

SLOWFAST PEOPLE
FRIENDS
FAMILY
KIDS TEAM
FUNDRAISERS
PARTIES
PARENT HELPERS
COMMUNITY PROGRAMMES
LOCAL TEAMS
HERITAGE
OFFICIAL LEAGUES
GRASSROOTS
MATCH OFFICIALS
GOVERNING BODIES
TOURNAMENT
INTERNATIONAL TEAMS
EUROPEAN COMPETITION
SUPPORTERS CLUBS
TELEVISION COVERAGE

SLOWFAST SPACE
GRAFFITI
CHALKING
FLYPOSTING
STREET ART
STICKERS
ADVERTISING
PUBLIC NOTICE BOARDS
SHOP SIGNS
STREET SIGNS
COUNCIL NOTICES
TRAFFIC DIVERSIONS
FOUNTAINS
MOSAICS
PUBLIC AMENITIES
MURALS
SCULPTURES
STREET FURNITURE

SLOWFAST
PEOPLE
SLOWFAST
SPACE

- Stewart Brand
“All durable, dynamic systems
have this sort of structure;
it’s what makes them
dynamic and robust”

What happens when a gear jumps?

small, nimble
groups of people
vs.
slow, regulated,
built-up space

instant changes
in the space
vs.
large groups of people
with shared understanding

“a baby-step to
virtual reality”
New York Times

Pokemon Go ‘mob’, July 20th, San Francisco
Photo: NYT
TEMPORARY SPATIAL SHOCKS

Gamers Pokémon Public parks
Fashion fans Ltd editions Shopping malls
Patients NHS Doctors Surgeries
Self-driving cars Cheap fuel Village petrol station
Violent mobs Suppression Polling stations

We must use
diﬀerent ways of
looking at the
layers around
our work

THE OBLIQUISCOPE
Don’t look at
what you’re
looking at

WHO
WHAT
Culture, Individuals, Groups
What are they part of?

How do they communicate?

What beliefs do they share?
Matter, Space, Objects
What is it made of?

How is it accessed?

What does it depend on?

SLO
W
ER
FASTER
WHO
WHAT
Culture, Individuals, Groups
What are they part of?

How do they communicate?

What beliefs do they share?
Matter, Space, Objects
What is it made of?

How is it accessed?

What does it depend on?
What happens in
ﬁve years time?
What have the last
24 hours been like?
In the long run,
how is this sustainable?
Step by step, how
does this work?

SLO
W
ER
FASTER
WHO
WHAT
(More next week)
THE OBLIQUISCOPE

Layers help us see
the bigger picture

We need a topic to
apply ourselves to…

Cuisines take
advantage of
what the
landscape
can supply

CUISINE
“An organising principle,
a collection of dishes
reﬂecting a whole
system of agriculture”
Dan Barber

“landscape is the
culture that
contains all
human cultures”
Barry LOPEZ

CAN WE USE
A CUISINE
To depict
A LANDSCAPE
FROM THE FUTURE?

One thing for tomorrow - either…
i) Something that will signal towards a change
ii) Something you think will look diﬀerently in the future

Innovation and Future Thinking @ IED 2017

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