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the battle of big thinking<br />john v willshire, phd<br />@willsh<br />
?<br />the battle of big thinking<br />
how things were<br />
The 20th century company<br />
“everyone has their place in a rank, every place defined a function, and authority flowed through a chain of command”<br /...
military<br />efficiency<br />
mass production<br />
?<br />+<br />mass<br />production<br />mass consumption<br />
mass media<br />
+<br />mass<br />mass<br />media<br />production<br />big<br />thinking<br />
It’s time for the BIG PUSH<br />shit<br />
the big push<br />
the big push<br />
We are conditioned for<br />the battle of big thinking<br />
The internet revolution<br />
anything we like<br />
so…<br />the battle of big thinking<br />social<br />
+<br />mass<br />mass<br />media<br />production<br />socialise this<br />
errrr…<br />Wrong category, sunshine…<br />
+<br />media<br />mass<br />mass<br />media<br />production<br />not<br />this<br />
+<br />production<br />mass<br />mass<br />media<br />production<br />this<br />
a<br />blueprint<br />for<br />our<br />future<br />
6<br />examples<br />
1<br />What’s inside<br />
A bit of zing<br />more<br />hops<br />herby?<br />less<br />hops<br />Fruit variety<br />
2<br />What it looks like<br />
moo.com<br />
Where you get it<br />3<br />
cheap<br />quick<br />
How it’s displayed<br />4<br />
help…<br />
IKEA<br />
furnishings that socialise<br />Harry<br />Salen<br />When<br />met<br />
5<br />How you pay<br />
You’ve not talked to…<br />You talk most often to…<br />16 calls, 25 m<br />The person you call most at weekends is…<br />...
07771 243572<br />07251 156452<br />07731 145273<br />07989 777554<br />07968 252525<br />07998 991151<br />07656 117727<b...
07771 243572<br />07251 156452<br />07731 145273<br />07989 777554<br />07968 252525<br />07998 991151<br />07656 117727<b...
6<br />How you SHARE<br />
Socialise design<br />Chairs & 3D printing<br />
examples<br />6<br />100s<br />more<br />
the battle of big thinking<br />?<br />
It’s not one big idea<br />
idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />idea<br />id...
Why Us?<br />
+<br />social<br />social<br />media<br />production<br />our future<br />
by matt jones  (http://magicalnihilism.com/)<br />
vote<br />for<br />our<br />future<br />
thank you<br />@willsh<br />feedingthepuppy.typepad.com <br />
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You’ve not talked to…You talk most often to…16 calls, 25 mThe person you call most at weekends is……for ages5 calls, 24 mYour most expensive buddy is……keeps you talking for hours1 call, 42m1 call, 32m(Australia)You send most text messages to…74 SMS / 5 MMS

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