Lecture 2, Sports PR, 8.30.16

1. Sport PR
Lecture: 8.30.16
University of Cincinnati
By Jackie Reau

2. Editing Quiz

4. Collaboration is Key in PR

5. Collaboration is Key in PR

6. Public Relations Planning
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement

7. Public Relations Planning
Objective
*Tie objective(s) to a business initiative,
i.e. sell 1,000 tickets to the Pink Ribbon
game

8. Public Relations Planning
Target Audiences
*internal and external

9. Public Relations Planning
Key Messages for Each Audience
*Call-to-action to motivate desired
behavior
-Buy tickets today by 5 p.m.

10. Public Relations Planning
Tactics
*Press release
*Media event/press conference
*Digital communications (email, social
media, website, SEO)
*Special event
*Grassroots effort
*Community relations

11. Public Relations Planning
Timeline of Activity/Responsible Staff
*Week of February 2
-Draft press release for approval
-Jackie Reau
-Finalize budget for February 16 media
preview
-Jackie Reau

12. Public Relations Planning
Budget
*Media Preview
-Food and beverage: $250
-Media Guides: $100
-A/V: $500
-Postage for invitations: $40
Total: $890

13. Public Relations Planning
Measurement
*Tied to business objectives
-# of tickets sold
-Attendance at event
-Media impressions/earned media value

14. Public Relations Plan:
In-Class Exercise
Objective:
Sell 1,000 tickets to a UC women’s
soccer game

15. Public Relations Plan:
In-Class Exercise
Objective:
Sell 1,000 tickets to a UC women’s
soccer game

16. FC Cincinnati VIP event
• FC Cincinnati Meet & Greet session with
our players at Nippert Stadium on
Tuesday, September 6th
, 6-7:30 pm, just in
time to catch the end of practice.
• After training, players will be available for
autographs and pictures
• West concourse between sections 118-
124.

17. Assignment at Event
• Objective of the event
• Target audience
• Key messages
• Three initiatives to reach the objective
• Three items in which money was spent
• How would you measure it?