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Gamification 103
How to use it?
Brought to you by
http://gametize.com
http://twitter.com/gametize
http://facebook.com/game...
A design-thinking focused process to engage and
motivate your audience into learning behaviors, with a
balance of intrinsi...
Gametize’s 5D Kickoff Framework
1. Define your problem
What you want to solve?
“Nobody is buying my hammers, because nobody trust
them”
2. Determine your goal
What is the outcome you want to
achieve out of gamification?
“I want more people to trust my hammer...
3. Decide your target behaviour
What do you want your target
audience to do and feel?
“I want the customers to review my h...
Acting
Interacting
Content Players
Achiever
s
Killers
Explorer
s
Socializers
Attain, Collect, Complete Win, Challenge, Com...
4. Describe your players
Profile your target players:
Make a list of characteristics of your
target group.
James is 21, wi...
5. Design your Gamification strategy and experience
Interactive Challenges
Competition and Social
Constant, Instant Feedba...
Ready to gamify?
Check out our website: http://gametize.com :)
More resources: http://slideshare.net/gametize
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Gamification103class

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Gamification103class

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Gamification103class

  1. 1. Gamification 103 How to use it? Brought to you by http://gametize.com http://twitter.com/gametize http://facebook.com/gametize
  2. 2. A design-thinking focused process to engage and motivate your audience into learning behaviors, with a balance of intrinsic and extrinsic rewards, to make learning more enjoyable. Gamification is …
  3. 3. Gametize’s 5D Kickoff Framework
  4. 4. 1. Define your problem What you want to solve? “Nobody is buying my hammers, because nobody trust them”
  5. 5. 2. Determine your goal What is the outcome you want to achieve out of gamification? “I want more people to trust my hammers and increase sales by 10 every month”
  6. 6. 3. Decide your target behaviour What do you want your target audience to do and feel? “I want the customers to review my hammers, whether good or bad” Customer: “I love this experience because it makes me feel powerful and listened to”
  7. 7. Acting Interacting Content Players Achiever s Killers Explorer s Socializers Attain, Collect, Complete Win, Challenge, Compare View, Vote, Review, Rate Comment, Like, Share, Help 4. Describe your players Acting on playersActing on content Interacting with content Interacting with players
  8. 8. 4. Describe your players Profile your target players: Make a list of characteristics of your target group. James is 21, wild, loves watching CSI and hates losing. My students are in 5th grade and dislike math.
  9. 9. 5. Design your Gamification strategy and experience Interactive Challenges Competition and Social Constant, Instant Feedbacks Rewards and Redemptions
  10. 10. Ready to gamify? Check out our website: http://gametize.com :) More resources: http://slideshare.net/gametize

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