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Online Marketing For Fashion Designers - 2015

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A workshop presentation on online marketing to a group of selected fashion designers (Sheikha Hub 2015). This presentation covers building a tribe, collecting email and marketing tips for Facebook and Instagram.

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Online Marketing For Fashion Designers - 2015

  1. 1. GANEE Director of Digital Engagement, WSB Founder of digitals.me Founder of Press9
  2. 2. Sesi Latihan Bahagian 1 What is your story?
  3. 3. What is your keystone marketing?
  4. 4. Sesi Latihan Bahagian 2 Where is your marketing strength?
  5. 5. DILA MUBARAK, MAMADIL SURI RUMAH, SUAMI HILANG KERJA START JUAL KAIN START JUAL PRODUK KECANTIKAN START IKLAN FB START BELAJAR IKLAN FACEBOOK SALE NAIK RM 10,000 SEBULAN KINI MILLIONAIRE DENGAN SYARIKAT & PRODUK SENDIRI KENA TIPU DENGAN ORANG
  6. 6. REDHA DENGAN REZEKI SENTIASA BERDOA USAHA MENCARI ILMU PRATIKKAN ILMU SEDEKAH WALAUPUN ADA RM 10 DALAM POCKET TOLONG JANGAN SAKITI HATI SUAMI SEBAB DUIT BAHAGIAKAN KELUARGA SENDIRI, IBU BAPA & JUGA KELUARGA MERTUA
  7. 7. Build Your OWN TRIBE
  8. 8. Raving Fans
  9. 9. Why Do I Need To Build A TRIBE?
  10. 10. Turbo Fire™, ChaLEAN Extreme™, and Turbo Jam™ Turbo Kick™, Hip Hop Hustle™, and PiYo™ Calls them Lifer 100,000 coach New York Times Best-Seller Push: 30 Days to Turbocharged Habits, a Bangin’ Body, and the Life You Deserve. 500,000 email list
  11. 11. BUILDING A TRIBE 1 Identify Your Tribe 2 Building a Village 3 Expand Your Tribe
  12. 12. Sesi Latihan Bahagian 3 Who will be in my Tribe?
  13. 13. Building Your Village
  14. 14. DEVELOP WEBSITE 1 Buy domain/hosting 2 Install WordPress 3 Buy theme from themeforest.com
  15. 15. BUILDING YOUR VILLAGE 1 2 Building Good Valuable Content Develop Website
  16. 16. Building Good Valuable Content 1 Provide Value
  17. 17. Building Good Valuable Content 1 2 Tell A Story Provide Value
  18. 18. How do you do Storytelling?
  19. 19. WHAT? What’s Your Story? What Do You Want To Communicate? Needs To Have Flow Direction Speed Magnitude
  20. 20. Nama saya Anidanita, suami panggil Danita. Saya bermula bisnes online ni lebih kurang 5 tahun lepas, saya seorang surirumah tangga sepenuh masa. Memang hasrat hati mahu bekerja, namun apakan daya.. saya adalah seorang pesakit buah pinggang. Saya dah buat hemodialisis hampir 12 tahun. Nak dijadikan cerita, saya memang tak boleh bergerak jauh disebabkan rawatan ini. Setiap minggu saya WAJIB pergi ke hospital untuk rawatan hemodialisis.
  21. 21. Kekangan ini buatkan saya saya buntu.. buntu sesangat. Saya ada terfikir juga nak bantu suami yang masih bekerja makan gaji untuk menyara kami sekeluarga. Suami seorang pemandu ketika tu.. Namun begitu, saya tak pernah salahkan takdir. Saya sentiasa berdoa kepada Alllah untuk permudahkan jalan untuk bantu keluarga saya. Lalu, saya nampak peluang buat duit dari sistem dropship untuk baju mengandung. Almaklumlah, xde duit pun nak kuar modal time tu. Saje nak mencuba apa yang termampu ketika itu.
  22. 22. Oklah, sehari ada la sales tapi x banyak, pelan-pelan dari untung dropship amik stok dari butik yang saya dropship tu, lama-lama pandai amik stok kat sumber butik tu. Permulaan bisnes saya hanya menjual baju mengandung dan bengkung. Parcel hari-hari adalah 2-3 bungkus, kadang- kadang x de pun. Sedihh.. Masa saya start bisnes, saya bersama kawan-kawan.. tapi kawan-kawan bisnes sorang demi sorang jatuh tersungkur. Tiada pelanggan online.. Saya pun nak tersungkur dah pada masa tu. Tunggu masa nak tutup kedai je..
  23. 23. Building Good Valuable Content 1 2 Tell A Story 3 Solve Problems Provide Value
  24. 24. What Shoes Goes With The Jacket?
  25. 25. BUILDING YOUR VILLAGE 1 2 3 Capture Using CTA Building Good Valuable Content Develop Website
  26. 26. CTA
  27. 27. Optin Monster LeadPages } CTA
  28. 28. BUILDING YOUR VILLAGE 1 2 3 Building Good Valuable Content Develop Website 4 Build Email Database Capture Using CTA
  29. 29. MailChimp Aweber } EDM
  30. 30. BUILDING YOUR VILLAGE 1 2 3 Building Good Valuable Content Develop Website 4 Build Email Database 5 Email Point 2 Capture Using CTA
  31. 31. } $$$
  32. 32. Expand Your Tribe
  33. 33. Marketing Expand Your Tribe With
  34. 34. F.O.C.U.S Follow One Strategy Until Success Course
  35. 35. FACEBOOK MARKETING 101 Focus on Fans Focus on Reach Focus on Engagement Focus on Sale
  36. 36. FACEBOOK MARKETING 1 2 Building Good Valuable Content Develop Website
  37. 37. How To Build Great Content in Facebook?
  38. 38. Story with Emotion
  39. 39. Ideas!
  40. 40. Solve Problems
  41. 41. Quotes
  42. 42. Social Proof
  43. 43. Copywriting How To Tips on Building Great Headlines Quick Steps Time Limit Social Proof
  44. 44. Copywriting SELFISH People are generally
  45. 45. Images
  46. 46. Infographic
  47. 47. Videos
  48. 48. Sesi Latihan Bahagian 4 What kind of content will resonate with my Tribe?
  49. 49. FACEBOOK MARKETING 1 2 3 Share That Content Building Good Valuable Content Develop Website 4 Promote - Lookalike Audience
  50. 50. FACEBOOK MARKETING 5 6 7 Build Email List Build Fan Base Target Website Custom 8 Sell
  51. 51. How To Make A Perfect Facebook Post?
  52. 52. How to Get Your First 10,000 Instagram Followers
  53. 53. 58x more engagement than Facebook 120x more engagement than Twitter 4.21%engagement rate Typically 0.1% engagement rate
  54. 54. What is the image you would like to portray? Look at similar brand but be YOU! Have a eye for composition, a knack for storytelling Know your audience’s emotion
  55. 55. Sesi Latihan Bahagian 5 What’s ONE image that tells my story?
  56. 56. Create Compelling Images
  57. 57. Avoid #hashtag overload
  58. 58. Natural Human Element
  59. 59. Quotes
  60. 60. Telling a Story
  61. 61. Create a Story
  62. 62. Subtle Selling
  63. 63. Network
  64. 64. Engagement
  65. 65. Make Use of Your Bio
  66. 66. Iconoquare Wordswag, VSCOcam Follow Relevant Accounts Double Tap To Agree
  67. 67. canva.com
  68. 68. Sesi Latihan Bahagian 6 What is your immediate plan?
  69. 69. Slides? + Free 15 Proven Headline Killer? WhatsApp to 017-7272001 your email address or ganee@press9.my
  70. 70. Thank you Twitter: @ganee ganee@press9.my

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