Top apps and publishers android market-aug 2011-china 2

XYOLOGIC.COM

Top Apps and Publishers
Android Market China

August 2011

Created by: Zoe Adamovicz, Matthaus Krzykowski and Marcin Rudolf
Contact matthaus@xyologic.com if you have any questions.
www.xyologic.com

Version 1.2
Publishing date: 08.09.2011
Xyologic data is available under Creative Commons Attribution 3.0 Unported (CC-BY) License
Copyright 2011 Xyologic Mobile Analysis GmbH

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Content

# 01 In this Report

# 02 How to use this Report

# 03 FAQ

# 04 Top 100 Publishers with Free Apps

# 05 Top 100 Publishers with Paid Apps

# 06 Top 150 Most Downloaded Free Apps

# 07 Top 150 Most Downloaded Free Apps Categories

# 08 Top 150 Most Downloaded Paid Apps

# 09 Top 150 Most Downloaded Paid Apps Categories

# 10 About The Xyologic Team

# 11 License Type, Methodology, Validation and Disclaimer


XYOLOGIC.COM
# 01 In this Report

In this Report

This series of Xyologic Top Apps and Publishers reports
looks at the most successful publishers and the most popular
Xyologic reports contain exclusive insights, data and
apps in various app stores and countries. Amongst others,
information not available elsewhere.
the Xyologic App Store Search Engine defines an app's
success by the number of downloads it generates - and a
This report is interactive! Get more data online:
publisher's success by the global and local success of all of the
Click on an app name or a publisher name for
publisher's apps. Xyologic tracks also the speed of growth for
detailed information about each app and publisher
each app to identify new successful titles and publishers,
featured in this report.
even if their downloads numbers are not big yet.
Or go directly to Xyologic app search:
This report belongs to the Top Apps and Publishers series
and assesses the leading apps and publishers in Android
www.xyologic.com
Market China. It is issued monthly.

This report is available also for other countries and app stores. Find it here: www.xyologic.com/app-downloads-reports


Important Expressions in this Report

In various places across this report you will find following terms and expressions:
Last Month – Is the month covered by this report. Xyologic typically closes its analysis process on the 7th of each month. Therefore, for
example, a report for February presents data gathered between February 7th and March 7th, and is published on March 8th.

Current App Store – Is the app store covered by this report. This can be, for example, Apple AppStore, Android Market or Windows Phone 7
Marketplace.

Current Country – Is the country or geographical region covered by this report, for example Germany or USA. Most Xyologic reports present
data for a specific country, but regional packages covering larger geographies are also offered.

Number of Apps - Number of applications currently available for users for download. Apps that used to be available but are now removed from
app store are not considered, unless noted otherwise.

Last Month, Current App Store and Current Country are indicated on the cover page and in the footnote of this report.
This reports covers Android Market China August 2011


Tables and Data in this Report

You will find three types of tables in this report:
1) Top 100 Publishers
2) Top 150 Most Downloaded Apps
3) Top 150 Most Downloaded Apps Categories

Top 100 Publishers

The table looks at the most successful publishers in the current month and app store, on the global and local level. The publishers are ranked by
the number of downloads their apps generate per month. Each publisher is ranked in the local or the global context: To assign the Country Rank
Xyologic sums up all downloads of all apps distributed by the publisher in current country. To assign the Global Rank Xyologic sums all the apps
distributed by the publisher worldwide. The more downloads a publisher's portfolio generates, the higher her position in the top 100 list.

Definitions:

Country Rank – Position of given publisher among all Free Apps Published – Total number of free apps
publishers in this country. published by a publisher in an app store and country.

Global Rank - position of given publisher among all the Downloads of Free Apps Last Month – Total number
publishers worldwide. of downloads generated by free apps published by a
publisher, in an app store and country. Rounded to
Publisher – Publisher's name. Can be name of a company, thousands.
or of a single developer.
Paid Apps Published – Total number of paid apps
Apps Published – Total number of apps published by a published by a publisher in an app store and country.
publisher in an app store and country.
Downloads of Paid Apps Last Month - Total number
Estimated Revenue from Paid Downloads - Revenue of downloads generated by paid apps published by a
made by publisher from paid downloads of all of her apps. publisher, in an app store and country. Rounded to
Obtained by multiplying download numbers of each paid app hundreds.
by its price. Rounded to thousands.


Top 150 Most Downloaded Apps

The table looks at the most popular apps in a month in an app store. Since free apps typically generate many more downloads then paid apps, the
report provides separate tables for 150 top free and top 150 paid apps. Apps are ranked by the number of downloads they generate - the more
downloads in a month, the higher the position in the rank.

Definitions:

Country Rank - An app's rank position in the local context Apps Published – Total number of apps published by
or in the current country. The more downloads an app publisher in an app store and country.
generates in this country, the higher the Country Rank.
Monetization Type – Indicates the revenue model. This
Previous Rank – An app's rank position in the previous column may contain following values:
month. It gives an idea if an app looses or gains popularity, 1) Free – free app,
and details its month-over-month performance. Apps which 2) Paid – app monetized in pay-per-download model,
were added to app store during last month are indicated with 3) Free + In-App Purchase – free app with possibility of
NEW. Empty 'Previous Rank' value indicate an app that was purchasing virtual goods from within the app,
outside Top 150 last month. 4) Paid + In-App purchase – app monetized by a
combination of pay-per-download and possibility of
App Title – App's name. purchasing virtual goods from within the app,
5) Trial – app monetized in pay-per-download model with
Publisher – Publisher's name. Can be name of a company, free trial version. This value is specific to Microsoft WP7
or of a single developer. platform only.

App Type – Due to the domination of games as the most Had Paid Period – Set to YES if an app was offered as a
downloaded category, Xyologic differentiates between games paid download at any time within the month covered by
and other app types. This differentiation facilitates this report. This column exists for free apps only and
navigation through the data and understanding of an app indicates that publisher switched from pay-per-download
store's dynamics. to other monetization models.

Category – Category to which an app is assigned, as set by
the publisher and displayed by app store.


Had Free Period – Set to YES if an app was offered for Is Local – Is set to YES when more than 50% of all
free at any time within the month covered by this report. This downloads of an app were generated in one country. For
column exists for paid apps only, and indicates that an app example if an app was downloaded 1000 times in total, but
had a trial period or was offered as a promotional version. 700 from German app store, it will be indicated as a local
German app. In case of USA, the locality level is set to
Price in EUR - Price of an app in EUR. Xyologic calculates 75%.
EUR prices using exchange rates published by EBC on the
day of analysis closing (7th of each month). Downloads This Month – Number of downloads
(https://www.ecb.europa.eu/stats/exchange/eurofxref/html generated by an app in a month, an app store and a
/index.en.html) country. Download numbers for free apps are rounded to
thousands, and for paid apps to hundreds. Totals for paid
and free apps are rounded to thousands.


Top 150 Most Downloaded Apps Categories

The table looks at the distribution of the most popular apps in various categories, and gives an understanding of what kind of content is most
popular among users. It takes the top 150 most downloaded apps and looks to which categories they belong. Since the category distribution is
different for top paid and top free apps, the report provides separate tables for top 150 free and 150 paid apps.

Definitions:

% of Top Downloads – The value tells how many Number of Apps – Number of apps currently available
downloads are generated by top 150 apps in given category in to end users for download. Please note that apps that used
proportion to total downloads generated by those apps across to be available to end users, but were later deleted are not
all categories. For example, if all apps in Top 150 Apps included, unless noted otherwise.
generated 1.000.000 downloads, and 500.000 of these was
generated by games, then the value will be 50%. Downloads in Category Last Month – Total number
of downloads generated within given category by top 150
Category – Category to which an app is assigned, as set by most popular apps. Download numbers for free apps are
the publisher and displayed by app store. rounded to hundreds, and for paid apps to thousands.
Totals for paid and free apps are rounded to thousands.


Other Xyologic Reports www.xyologic.com/app-downloads-reports

Xyologic offers other reports which are complementary to this one, or extend the information about the best apps and most successful publishers
to other areas. Please, take a look at following reports:

Top New Apps and New Publishers
The New Apps and New Publishers Report focuses on the newest apps, newest app store trends and emerging players in the publisher
ecosystem. This report is used to identify success among newly published apps, observe the latest content and category trends in app stores, and
identify new developers who have the greatest chance for success.

In-App Purchase Economy
The In-App Purchase Economy Report presents exclusive data and analysis of virtual goods and in-app purchase monetization model on
mobile platforms. The report is used to understand the monetization mechanisms in the apps economy, analyze the performance of pay-per-
download versus in-app-purchase model. It also takes a deep dive into the different types of virtual goods sold, and helps identify key apps and
publishers leveraging virtual goods as revenue stream.


XYOLOGIC.COM
# 02 How to Use this Report

How to Use this Report

Overview

The Top Apps and Top Publishers report attempts to provide answers to the following questions:

1) What are the best apps?
2) Which are the locally relevant apps?
3) Who are the most successful publishers?
4) Which are the most important app categories?
5) Which monetization models are used by the most successful apps and publishers, and what are the prices?

This report is interactive! Get more data online:
Click on an app name or a publisher name for detailed information about each app and publisher featured in this report, or go to:

www.xyologic.com


Use this Report to Answer Specific Questions

This report not only gives you an overview of an app store ecosystem in a country, but can be used to answer many specific questions. It provides a
lot of unique data and information generated from our app store search engine that are not available elsewhere, such as:
download numbers (for paid and free apps, per category and per publisher), information about locally relevant apps in a specific geographical
region, lists of new apps, as well as information on monetization and revenue models. You can use this information to answer questions such as:

What are the chances of my app to get a position in the Top 25 apps in an app store - how many downloads do I need?

You will find two excellent indicators of app store dynamics in this report:
I. The "Previous position" column in the Top 150 Most Downloaded Apps tables. If many apps in this column are marked as NEW,
the app store is very dynamic, with many new players coming in each month. This will mean also that the chances that your app will
get noticed by the users are higher. If only few apps are marked as NEW, the app store is dominated by strong well established
publishers.
II. The "Downloads" column in the Top 150 Most Downloaded Apps tables. It will give you an idea how many downloads your app
needs to generate monthly to reach a position in app store ranks.

Worldwide hits such as Facebook or Angry Birds occupy top positions in my app store. How do I know what apps are most
relevant to a regional audience in my local market, and which publishers are important in my country?

To find the answer use the Is Local column which lets you identify most important apps in a particular country. The "Is Local" value is set to YES
when more than 50% of all downloads of an app were generated in one country (or 75% in case of the USA). By following this indicator you will
identify most successful local publishers and local apps.


How much money can I make on my app? How much revenue is made by the most popular apps?

To understand the revenue range made by top apps monetized in pay-per-download model, simply multiply numbers from Downloads column by
the Price. Understanding revenues made by apps monetized in in-app purchase model is more complicated and requires more data and analysis.
Xyologic publishes a separate report on this topic. This report, however, will also give you an indication since download numbers correlate with the
revenues made on in-app purchases.

Which monetization models are the most popular among the most successful apps?

Use the Monetization Type column to find out which apps use what revenue models, and what models are most frequently adapted by most
successful publishers and apps. For iPhone and iPad you will find columns where apps are marked as paid, as in-app purchase, or as a combination
of both. For Windows Phone 7 you will find additionally apps offering a trial version which can be unlocked to premium from within the app. By
looking at this column you can easily find out what models are most popular in top 150 most downloaded apps, and also in which categories.

You can discuss specific questions around the apps economy with us on Quora:

Zoe: www.quora.com/zoe-adamovicz/
Matthaus: www.quora.com/matthaus-krzykowski/
Marcin: www.quora.com/marcin-rudolf/

To find relevant apps or specific information about an app's or a publisher's success, use our app search at www.xyologic.com


XYOLOGIC.COM
# 03 FAQ

Why are Xyologic top lists and rankings more reliable and more useful than those published by the app
stores?

The main indicator of an app or publisher's success is the number of downloads. Specifically, it is an indicator for the number of times an app was
installed on user devices, and therefore of its popularity. Unlike app store rankings, Xyologic is using the download numbers as the driving
indicator in constructing the rankings in our reports. While most app stores publish their "top lists" (e.g. Top 25 in Apple AppStore or BlackBerry
AppWorld, or Top Paid / Top Free in Google Android Market), those lists are actually curated by the app store owners, and the rules applied to
create those rankings are not transparent nor disclosed to the public. For example: Apple’s Top 25 is adjusted to drive sales and improve
discoverability of new apps, and the curators choose which apps dominate the list. It may be good for the user, but at the same time it makes the
ranking less suitable for research. As a different example: Android Market does not consider local biases when creating their Top Free / Paid list,
but uses only total numbers to reflect the global context only. This way a US consumer can find in a top list an app from China or France, and a
researcher will not find any information about performance of apps in particular geographical market.

Due to the reasons described above the top lists and rankings created by app stores are not suitable for research purposes. In contrast to this
Xyologic provides reliable lists based on hard numbers, created and adjusted for the community. Xyologic uses a unified ranking algorithm
for every app store in every country, provides rounded downloads numbers for all apps and all publishers, without any
manipulation or curation.

Xyologic uses a unified ranking algorithm for every app store in every country and shares estimated downloads numbers for all apps and publishers
that made into the top list.


What is the difference between app How does Xyologic rank publishers and
developers and app publishers? applications?

While a developer is the person or the organization that Xyologic uses a unified and transparent ranking algorithm
programs an application, the publisher is the entity that for every app store and country. Apps and publishers
distributes it in app store and gives it a brand. Frequently a are rank by the number of downloads generated
developer and a publisher are the same entity, but in some during the analysis month. For publishers, the more
cases developers are hired by publishers to program their apps downloads all publisher's apps generate in the analysis
under their brand. Xyologic provides lists of top month, the higher her position. For apps, the more
publishers. Among those publishers you may found media downloads an app generates in the analysis month, the
companies owning many titles, or single developers who both higher its position. Xyologic typically closes its analysis
develop and distribute their apps under their own brand. process on the 7th of each month. Therefore, for example, a
report for February presents data gathered between
February 7th and March 7th, and is published on March 8th
(exact time covered by this report is indicated on the cover
page and in the footnote).

Xyologic uses a unified and transparent ranking algorithm
Xyologic analyzes and reports the app publishers ecosystem.
for every app store and country.


Why is Xyologic using monthly downloads as What are app categories and why they
the key indicator for its rankings? are important?

Downloads indicate an app's popularity among App categories are the simplest way for end users
consumers, and therefore are the most applicable measure to quickly understand what an application does
for an app's success. Similarly, the total downloads generated and what types of content are appreciated by the
by all apps published by a publisher are an indicator of his users. Each app store uses its own category structure and
market success. Moreover, downloads: while many categories overlap by name, there are also
1) Signify the size of the app’s install base, important differences. Xyologic reports preserve native
2) Are a direct indicator of revenues made for paid apps, categorization, i.e. categorization used by app store. In this
3) May be used to estimate advertising and in-app purchase report you will find tables that show the downloads in app
revenues for free apps. store categories. In case of paid apps, you will also see
which app categories are likely to make the most revenues
in pay-per-download model. Xyologic further advises its
clients to compare this data set between different platforms
and countries so they gain insights on cross-app store
and cross-country differences in users preferences.

Downloads are the most direct indicator for app and publisher App categories are the simplest way to communicate to the
success. end user what an application does.


Why are there less than 150 apps listed in
What is an app store actually? the Top 150 Paid Android Apps in Portugal
or the Czech Republic?

An app store is either the default (Android) or the exclusive Xyologic removes insignificant results from Top
(Apple, Microsoft) distribution channel for apps. Used by 150 lists, which sometimes shortens the Top 150
consumers on their device (for example a phone or a tablet), it lists to less. In some countries (like Portugal or Czech
allows them to browse and download applications from the Republic) where the mobile market is not fully developed
particular app store that the they were published in. yet, download numbers can be very small, especially among
paid apps (on Android paid downloads constitute only 1%
of all downloads). That means that apps with very small
download numbers would also hit the Top 150, only
because there are no other apps that have relevant
popularity in a small market. Xyologic considers such apps
insignificant and removes them from the list, shortening
the Top 50 list to less, yet highlighting this way only the real
gainers in the local context.

An app store is a service provided for publishing, discovery and
Xyologic presents only significant results.
downloading of apps.


Why in some countries, like Hungary or
What is the difference between Country
China, are there no paid apps lists for the
Rank and Global Rank?
Android Market?

In some countries Android Market does not provide Apps and publishers are ranked in two contexts:
the option to sell apps, and only free apps are available to local - related to a country, and global - worldwide.
users for download. Hungary and China are examples of 1) Local context - Country Rank or rank on the country
countries where no paid apps are published due to Android level, means position among local competitors only.
Market regulations. Therefore there are no paid apps in those 2) Global context - Global Rank, or rank on the global level
countries, and Xyologic does not provide paid apps lists. means position among all competitors world-wide.

Xyologic takes into consideration app store regulations for Xyologic separates ranks for local and global, to improve
regional markets. your research experience.


Why download numbers are sometimes
Do you rank paid and free apps
inaccurate? And why are they always
separately?
rounded to thousands or hundreds?

Neither the app stores nor the developers disclose exact There are great differences between paid apps and
download numbers of their apps. The downloads numbers free apps - in the economy, user behavior, content and
provided by Xyologic are statistical estimations based many others. Therefore, when creating ranks, paid and free
on the set of models and data samples which may not be a downloads are always separated. There end user behavior
representative sample of the global app population. To the for these groups respectively is very different, and mixing
extent that our samples and models differ from the set of all those numbers would confuse researchers and undermine
mobile app users, our download estimates may over- or under- data quality. There are separate ranks for paid and free
estimate the actual downloads generated by a particular app. apps and two ranks for publishers: for free and for paid
Apps with relatively low download numbers will not be downloads.
accurately estimated. Generally, download numbers of 10.000
for free apps and below 1.000 for paid apps should be regarded
as not reliable. Conversely, the closer a site gets to the top most
popular app, the more reliable its download number estimation
becomes.

Additionally, download numbers are rounded in following way:
- All free download values are rounded to thousands.
- All paid download values are rounded to hundreds.
- Download values where paid and free downloads are
summarized are rounded to thousands.

Xyologic takes into consideration app store regulations for Xyologic separates free and paid apps, to improve your
regional markets. research experience.


XYOLOGIC.COM
# 04 Top 100 Publishers with Free Apps

Top 100 Publishers with Free Apps
08.08 - 08.09.2011

Downloads of Downloads of Estimated
Country Global Free Apps Paid Apps Apps
Publisher Free Apps Last Paid Apps Last Revenue from
Rank Rank Published Published Published
Month Month Paid Downloads
1 34 UC Mobile 7 1,679,000 0 0 7 0.00 €
2 58 腾讯 37 1,125,000 0 0 37 0.00 €
3 4 OGQ 2 881,000 0 0 2 0.00 €
4 10 GO Dev Team 121 408,000 0 0 121 0.00 €
5 57 BabyDoll 10 338,000 0 0 10 0.00 €
6 8 Facebook 2 309,000 0 0 2 0.00 €
7 1 Google Inc. 30 287,000 0 0 30 0.00 €
8 270 LibInc. 1 282,000 0 0 1 0.00 €
9 3 DroidHen 18 279,000 0 0 18 0.00 €
10 314 KNY 5 257,000 0 0 5 0.00 €
11 28 WhatsApp Inc. 2 250,000 0 0 2 0.00 €
12 50 Feelingtouch Inc. 10 218,000 0 0 10 0.00 €
13 19 Outfit7 6 213,000 0 0 6 0.00 €
14 6 Nikolay Ananiev 3 210,000 0 0 3 0.00 €
15 5 Rovio Mobile Ltd. 3 193,000 0 0 3 0.00 €
16 17 GO Launcher Dev Team 20 182,000 0 0 20 0.00 €
17 102 Mobo Team 7 171,000 0 0 7 0.00 €
18 26 RunnerGames.Studios 6 139,000 0 0 6 0.00 €


19 339 MoaiCity 3 132,000 0 0 3 0.00 €
20 18 Adobe Systems 8 124,000 0 0 8 0.00 €
21 727 Coca Cola China Ltd 1 118,000 0 0 1 0.00 €
22 735 丁丁网 3 117,000 0 0 3 0.00 €
23 597 Sina.com 9 109,000 0 0 9 0.00 €
24 247 leelung2000 44 109,000 0 0 44 0.00 €
25 155 Lucky Art 47 103,000 0 0 47 0.00 €
26 845 名師學院 (KUTInc.) 1 95,000 0 0 1 0.00 €
27 289 aiguo huang 74 92,000 0 0 74 0.00 €
28 225 LW Livewallpaper 21 89,000 0 0 21 0.00 €
29 178 geaxgame 4 85,000 0 0 4 0.00 €
30 30 OneLouder Apps 161 82,000 0 0 161 0.00 €
31 152 ZT.art 47 81,000 0 0 47 0.00 €
32 45 Evernote Corp. 2 81,000 0 0 2 0.00 €
33 459 TalkBox Limited 1 75,000 0 0 1 0.00 €
34 22 kakao 1 73,000 0 0 1 0.00 €
35 68 INFOLIFE LLC 25 73,000 0 0 25 0.00 €
36 369 SohoMob 2 73,000 0 0 2 0.00 €
37 130 Times Apparatus 1 71,000 0 0 1 0.00 €
38 43 Kittehface Software 24 70,000 0 0 24 0.00 €
39 7 Magma Mobile 39 69,000 0 0 39 0.00 €
40 53 HandyGames 12 68,000 0 0 12 0.00 €
41 154 Dancing Mario 4 67,000 0 0 4 0.00 €
Xiamen Meitu Technology Co.
42 835 1 65,000 0 0 1 0.00 €
Ltd.
43 89 Viber Media Inc 1 65,000 0 0 1 0.00 €
44 344 ZDworks Co.Ltd. 7 65,000 0 0 7 0.00 €
45 421 Arvin.robert 34 63,000 0 0 34 0.00 €
46 106 Pocket Storm (H.Jin) 6 63,000 0 0 6 0.00 €
47 946 fashionGirls Team 2 60,000 0 0 2 0.00 €
48 1043 向量科技 Avector Technology 7 59,000 0 0 7 0.00 €

49 766 上海水渡石信息技术有限公司 1 56,000 0 0 1 0.00 €


50 1095 Verizon Wireless 8 56,000 0 0 8 0.00 €
51 1262 360Safe 2 55,000 0 0 2 0.00 €
52 266 PinGuo Inc. 8 55,000 0 0 8 0.00 €
53 1161 Baidu Inc. 10 54,000 0 0 10 0.00 €
54 61 Yahoo! Inc. 5 54,000 0 0 5 0.00 €
55 288 魔图小队 2 52,000 0 0 2 0.00 €
56 398 zapDroid 7 51,000 0 0 7 0.00 €
57 1282 腾讯(Tencent) 1 51,000 0 0 1 0.00 €
58 1441 appimc 1 50,000 0 0 1 0.00 €
59 1184 Sogou.com Inc. 2 49,000 0 0 2 0.00 €
60 101 EStrongs Inc. 5 48,000 0 0 5 0.00 €
61 120 BiCORE 5 48,000 0 0 5 0.00 €
62 519 yama 15 48,000 0 0 15 0.00 €
63 1496 Moji 4 46,000 0 0 4 0.00 €
Best Cool & Fun Games - Free
64 2 3 46,000 0 0 3 0.00 €
Game Top Touch App
65 1493 Taobao.com 6 46,000 0 0 6 0.00 €
66 27 iTreeGamer 3 46,000 0 0 3 0.00 €
67 521 YXLK 5 45,000 0 0 5 0.00 €
68 1553 Mobile01.com 3 45,000 0 0 3 0.00 €
69 449 onetoone 66 45,000 0 0 66 0.00 €
70 1410 TrueColor Inc. 3 45,000 0 0 3 0.00 €
71 1539 Jason Lin 1 45,000 0 0 1 0.00 €
72 1337 酷狗音乐 1 44,000 0 0 1 0.00 €
73 1629 多玩游戏 1 44,000 0 0 1 0.00 €
74 1495 Jin-oh Kang 2 43,000 0 0 2 0.00 €
75 172 GameLinkMe 3 42,000 0 0 3 0.00 €
76 15 Four Pixels 5 42,000 0 0 5 0.00 €
77 198 DualBoot Games 3 42,000 0 0 3 0.00 €
78 80 Baris Efe 35 41,000 0 0 35 0.00 €
79 104 A.O.I Studio 47 41,000 0 0 47 0.00 €
80 889 WPD 4 40,000 0 0 4 0.00 €
81 25 IncredibleApp! 1 39,000 0 0 1 0.00 €


82 156 Aaron. 3 39,000 0 0 3 0.00 €
83 648 dlto 4 39,000 0 0 4 0.00 €
84 1572 Douban 5 39,000 0 0 5 0.00 €
85 508 Better Apps 2 39,000 0 0 2 0.00 €
86 1324 ePoint Production 2 38,000 0 0 2 0.00 €
87 46 Reverie 10 37,000 0 0 10 0.00 €
88 1519 KKBOX Taiwan Co. Ltd. 3 37,000 0 0 3 0.00 €
89 863 xidea creator 8 37,000 0 0 8 0.00 €
90 1742 Renren Inc. 3 37,000 0 0 3 0.00 €
91 48 srsdev 7 37,000 0 0 7 0.00 €
92 627 Mobile Systems 440 37,000 0 0 440 0.00 €
93 184 alensw.com 2 37,000 0 0 2 0.00 €
94 96 Bird Land 3 36,000 0 0 3 0.00 €
95 1897 Sometimes 3 36,000 0 0 3 0.00 €
96 186 KTH 8 36,000 0 0 8 0.00 €
97 388 OPDA team 25 36,000 0 0 25 0.00 €
98 114 fungame land 4 36,000 0 0 4 0.00 €
99 220 Johospace Co.Ltd. 2 35,000 0 0 2 0.00 €
100 38 Ezone.com 2 35,000 0 0 2 0.00 €


XYOLOGIC.COM
# 05 Top 100 Publishers with Paid Apps

Top 100 Publishers with Paid Apps
08.08 - 08.09.2011

Downloads of Downloads of Estimated
Country Global Paid Apps Free Apps Apps
Publisher Paid Apps Last Free Apps Last Revenue from
Rank Rank Published Published Published
Month Month Paid Downloads

Paid downloads are not available in this country. Please see FAQ for further explanations


XYOLOGIC.COM
# 06 Top 150 Most Downloaded Free Apps

Top 150 Free Downloaded Apps
08.08 - 08.09.2011

Had
Country Previous Apps Downloads
App Title Publisher App Type Category Monetization Type Paid Is Local
Rank Rank Published This Month
Period
1 30 UC浏览器 UC Mobile Apps TOOLS 7 free No Yes 1,559,000
2 2 Backgrounds OGQ Apps PERSONALIZATION 2 free No No 875,000
3 5 Facebook for Android Facebook Apps SOCIAL 2 free No No 306,000
4 6 CWMoney Expense Track LibInc. Apps FINANCE 2 free No Yes 282,000
5 15 微信腾讯 Apps SOCIAL 56 free No Yes 253,000
6 4 WhatsApp Messenger WhatsApp Inc. Apps COMMUNICATION 2 free No No 235,000
7 25 Tiny Flashlight + LED Nikolay Ananiev Apps TOOLS 3 free No No 207,000
8 New Dragon Hunter II Feelingtouch Inc. Games ARCADE 17 free No No 207,000
9 11 QQ通讯录腾讯 Apps COMMUNICATION 56 free No Yes 197,000
Taiwan weather
10 27 KNY Apps WEATHER 7 free No Yes 193,000
information
11 9 QQ空间腾讯 Apps SOCIAL 56 free No Yes 171,000
12 10 QQ手机管家腾讯 Apps TOOLS 56 free No Yes 164,000
13 New SweetyHeaven Lite MoaiCity Games CASUAL 14 free + in-app purchase No Yes 132,000
14 7 手机QQ 腾讯 Apps COMMUNICATION 56 free No Yes 131,000
15 19 手机QQ浏览器（腾讯）腾讯 Apps TOOLS 56 free No Yes 130,000
16 New CHOK 獎 Coca Cola China Ltd Games CASUAL 1 free No Yes 118,000
17 75 YouTube Google Inc. Apps MEDIA_AND_VIDEO 59 free No No 112,000


18 36 Racing Moto DroidHen Games ARCADE 23 free No No 111,000
19 28 微博 Sina.com Apps SOCIAL 10 free No Yes 104,000
20 大人の出会い系★ BabyDoll Apps SOCIAL 11 free No No 97,000
21 出会い★ BabyDoll Apps SOCIAL 11 free No No 95,000
背单字 EngKing-
22 12 名師學院 (KUTInc.) Apps EDUCATION 2 free No Yes 95,000
英文单字王
23 53 MoboPlayer Mobo Team Apps MEDIA_AND_VIDEO 7 free No No 88,000
24 出会い系Pack☆ BabyDoll Apps SOCIAL 11 free No No 85,000
25 41 Adobe Flash Player 10.3 Adobe Systems Apps TOOLS 11 free No No 83,000
26 13 Fruit Slice DroidHen Games ARCADE 23 free No No 83,000
27 29 撲克王 Online geaxgame Games CARDS 4 free No Yes 83,000
28 48 Evernote Evernote Corp. Apps PRODUCTIVITY 2 free No No 76,000
29 20 Angry Birds Rovio Mobile Ltd. Games ARCADE 4 free No No 76,000
30 31 TalkBox Voice Messenger TalkBox Limited Apps SOCIAL 1 free No No 75,000
31 26 KakaoTalk Messenger kakao Apps COMMUNICATION 1 free No No 73,000
32 New Talking TransFormers Free Times Apparatus Apps ENTERTAINMENT 2 free No No 71,000
FriendCaster for
33 24 OneLouder Apps Apps SOCIAL 214 free No No 70,000
Facebook
34 17 GO Launcher EX GO Launcher Dev Team Apps PRODUCTIVITY 33 free No No 69,000
35 New Talking Tom Cat 2 Free Outfit7 Apps ENTERTAINMENT 16 free + in-app purchase No No 68,000
36 18 Pumpkins vs. Monsters RunnerGames.Studios Games ARCADE 14 free No No 66,000
37 35 美图秀秀 Xiamen Meitu Technology Co. Ltd.
Apps PHOTOGRAPHY 1 free No Yes 65,000
Viber : Free Calls &
38 21 Viber Media Inc Apps COMMUNICATION 1 free No No 65,000
Messages
39 14 Angry Birds Rio Rovio Mobile Ltd. Games ARCADE 4 free No No 65,000
40 39 TalkBack Google Inc. Apps TOOLS 59 free No No 63,000
41 86 丁丁生活丁丁网 Apps TRAVEL_AND_LOCAL 5 free No Yes 63,000
42 23 Tangram Moment Pocket Storm (H.Jin) Games BRAIN 16 free No No 62,000
Taiwan Highway CCTV
43 142 KNY Apps TRANSPORTATION 7 free No Yes 62,000
FREE
天天动听TTPOD音乐播放
44 64 上海水渡石信息技术有限公司 Apps MUSIC_AND_AUDIO 1 free No Yes 56,000
器
45 UC影音(原UC播放器) UC Mobile Apps MEDIA_AND_VIDEO 7 free No Yes 56,000
46 90 360手机卫士 360Safe Apps TOOLS 3 free No Yes 55,000


47 49 Camera360 Free PinGuo Inc. Apps PHOTOGRAPHY 9 free No No 55,000
48 66 丁丁优惠丁丁网 Apps LIFESTYLE 5 free No Yes 53,000
49 56 Angry Birds Seasons Rovio Mobile Ltd. Games ARCADE 4 free No No 53,000
50 77 PhotoWonder 魔图小队 Apps PHOTOGRAPHY 2 free No No 52,000
QQ for
51 42 腾讯(Tencent) Apps SOCIAL 1 free No Yes 51,000
Pad(支持视频通话)
52 44 Battle Ludo SohoMob Games BRAIN 7 free No No 50,000
53 82 網路第四台 appimc Apps MEDIA_AND_VIDEO 1 free + in-app purchase No Yes 50,000
54 38 搜狗手机输入法1.6.2 Sogou.com Inc. Apps TOOLS 3 free No Yes 49,000
55 57 moji weather Moji Apps WEATHER 4 free No Yes 46,000
出会い系Ranking -
56 みんなで決める出会いサ BabyDoll Apps LIFESTYLE 11 free No No 46,000
イト！-
57 3D Steed yama Games CASUAL 1099 free No No 46,000
58 98 Talking Tom Cat Free Outfit7 Apps ENTERTAINMENT 16 free No No 45,000
59 33 ComicBricks - beta Jason Lin Apps COMICS 1 free No Yes 45,000
60 千寻影视 TrueColor Inc. Apps MEDIA_AND_VIDEO 4 free No Yes 44,000
61 114 酷狗音樂（手机酷狗）酷狗音乐 Apps MUSIC_AND_AUDIO 1 free No Yes 44,000
62 63 Aliens Invasion iTreeGamer Games ARCADE 6 free No No 44,000
63 62 手机YY 多玩游戏 Apps SOCIAL 1 free No Yes 44,000
64 아이유 배경화면 Jin-oh Kang Apps PHOTOGRAPHY 5 free No Yes 43,000
NEWS_AND_MAGAZI
65 52 Mobile01 Mobile01.com Apps 3 free No Yes 42,000
NES
NEWS_AND_MAGAZI
66 55 Chinese News Online zapDroid Apps 7 free No Yes 42,000
NES

67 Livewallpaper Raising Cat onetoone Apps ENTERTAINMENT 69 free No No 42,000
68 78 GO Keyboard GO Dev Team Apps TOOLS 130 free No No 41,000
69 121 淘宝（2.4版） Taobao.com Apps SHOPPING 6 free No Yes 41,000
70 Koi Free Live Wallpaper Kittehface Software Apps PERSONALIZATION 56 free No No 41,000
ZDbox (All-In-One
71 71 ZDworks Co.Ltd. Apps TOOLS 7 free No No 40,000
toolbox)
72 40 Wallpapers HD IncredibleApp! Apps ENTERTAINMENT 1 free No No 39,000
73 61 Talking Ben the Dog Free Outfit7 Apps ENTERTAINMENT 16 free No No 39,000
Android Assistant(17
74 Aaron. Apps TOOLS 5 free No No 39,000
features)


NEWS_AND_MAGAZI
75 香港報紙 Baris Efe Apps 36 free No Yes 39,000
NES

76 Fast Facebook Messages Better Apps Apps SOCIAL 2 free No No 38,000
77 45 GO SMS Pro GO Dev Team Apps COMMUNICATION 130 free No No 38,000
78 New fashion girls fashionGirls Team Apps ENTERTAINMENT 3 free No Yes 38,000
79 34 GO Weather GO Dev Team Apps WEATHER 130 free No No 37,000
80 Music Download Dancing Mario Apps MEDIA_AND_VIDEO 4 free No No 37,000
81 Bird Land - Pet Game Bird Land Games CASUAL 3 free No No 36,000
[SSKIN]
82 New dlto Apps ENTERTAINMENT 43 free No Yes 36,000
SuperJunior_Mr.Simple
SomeComic
83 Sometimes Apps COMICS 3 free No Yes 36,000
(線上即時漫畫)
Bunny Shooter Best Free
84 New Best Cool & Fun Games - Free Game Top Touch App
Games BRAIN 9 free + in-app purchase No No 36,000
Game
85 69 Spring Zen Free DualBoot Games Apps PERSONALIZATION 6 free No No 36,000
Talking Gina the Giraffe
86 138 Outfit7 Apps ENTERTAINMENT 16 free No No 36,000
Free
NEWS_AND_MAGAZI
87 UC Desktop Chinese UC Mobile Apps 7 free No Yes 35,000
NES
88 80 Jorte Johospace Co.Ltd. Apps PRODUCTIVITY 2 free No No 35,000
89 Pudding Camera KTH Apps PHOTOGRAPHY 12 free No No 35,000
90 Renren.com Renren Inc. Apps SOCIAL 3 free No Yes 35,000
91 KKBOX KKBOX Taiwan Co. Ltd. Apps MUSIC_AND_AUDIO 3 free No Yes 35,000
92 Dragon Fly! Four Pixels Games ARCADE 12 free + in-app purchase No No 35,000
93 TVB fun Television Broadcasts Limited Apps ENTERTAINMENT 1 free No Yes 34,000
94 100 DoubanFM Douban Apps MUSIC_AND_AUDIO 6 free No Yes 33,000
95 51 Yahoo! Messenger Yahoo! Inc. Apps COMMUNICATION 21 free No No 33,000
96 32 Blast Monkeys Yobonja Games ARCADE 1 free No No 33,000
97 16 Diversion Ezone.com Games ARCADE 3 free + in-app purchase No No 33,000
MoboPlayer Codec for
98 Mobo Team Apps TOOLS 7 free No No 33,000
ARM V6VFP
Taiwan Mahjong Online
99 72 向量科技 Avector Technology Games CARDS 7 free No Yes 33,000
HD
100 92 Traffic Statistics YXLK Apps TOOLS 5 free No No 33,000
101 LadyBug donxu Apps ENTERTAINMENT 4 free No No 32,000
102 43 Jewels Deluxe Free&Full RunnerGames.Studios Games CASUAL 14 free No No 32,000


103 Do it (Tomorrow) Adylitica Inc. Apps PRODUCTIVITY 9 free No No 31,000
成人文学阅读器（成人小 BOOKS_AND_REFERE
104 James King Apps 20 free No Yes 31,000
说） NCE
105 85 ES File Explorer EStrongs Inc. Apps TOOLS 5 free No No 29,000
106 Action Snap Oursky Ltd. Apps PHOTOGRAPHY 1 free No No 28,000
107 New sex 16 big sex girl - sexy leelung2000 Apps PHOTOGRAPHY 44 free No No 28,000
108 54 QuickPic alensw.com Apps PHOTOGRAPHY 2 free No No 27,000
109 台鐵高鐵時刻表 NightGospel Apps TRANSPORTATION 8 free No Yes 27,000
110 101 Adobe AIR Adobe Systems Apps TOOLS 11 free No No 27,000
111 84 酷我听听中秋版 Kuwo Apps MUSIC_AND_AUDIO 2 free No Yes 27,000
112 1 V CAST Tones Verizon Wireless Apps ENTERTAINMENT 9 free No Yes 27,000
113 133 Fruit Ninja Free Halfbrick Studios Games ARCADE 5 free No No 27,000
114 115 HKG for Android Maize Apps SOCIAL 4 free No Yes 26,000
Rabbit Y Theme GO
115 Arvin.robert Apps PRODUCTIVITY 34 free No Yes 26,000
Launcher EX
116 108 Perfect Piano REVONTULET Games CASUAL 15 free No No 26,000
117 99 Yoo Ninja! Free RunnerGames.Studios Games ARCADE 14 free No No 26,000
BOOKS_AND_REFERE
118 Wisbook 電子書閱讀器 Hongshee Software Apps 11 free No Yes 26,000
NCE
119 37 Google Pinyin IME Google Inc. Apps TOOLS 59 free No Yes 26,000
120 112 Sushi Bar fungame land Games RACING 4 free No No 26,000
121 New sexy girl (just sexy) leelung2000 Apps PHOTOGRAPHY 44 free No Yes 26,000
122 臺北好行臺北市政府 Apps TRAVEL_AND_LOCAL 7 free No Yes 26,000
Super Dynamite Fishing
123 122 HandyGames Games ARCADE 31 free No No 25,000
FREE

124 GO SMS Pro Emoji Plugin GO Dev Team Apps PERSONALIZATION 130 free No No 25,000
125 MP3 Downloader Dancing Mario Apps MUSIC_AND_AUDIO 4 free No No 25,000
Optimize ToolBox(15
126 88 OPDA team Apps TOOLS 77 free No No 25,000
functions)
127 植物VS殭屍玉米树 Games ARCADE 4 free No No 25,000
128 New Kart Racing GameLinkMe Games RACING 3 free No No 25,000
Dash&Ditto kid
129 Marc Kluver Games CASUAL 2 free No Yes 25,000
playground free
130 UC迅雷 UC Mobile Apps TOOLS 7 free No Yes 25,000
131 128 Pink Diary Kent Gamlin Apps PERSONALIZATION 35 free No Yes 25,000


Perfect App Protector -
132 58 Morrison Smart Software. Apps TOOLS 5 free No No 24,000
FREE
133 Chinese Dark Chess xidea creator Games BRAIN 8 free No Yes 24,000
134 Talking Santa Free Outfit7 Apps ENTERTAINMENT 16 free No No 24,000
135 70 Bubble Blast 2 Magma Mobile Games BRAIN 55 free No No 24,000
BOOKS_AND_REFERE
136 118 有道词典 Netease Corp Apps 3 free No Yes 24,000
NCE
137 65 Photo Grid RoidApp Apps PHOTOGRAPHY 10 free No No 24,000
138 Funny Cat Live Wallpaper LW Livewallpaper Apps PERSONALIZATION 21 free No No 24,000
139 PPOCHI Battery Widget kaosu Apps TOOLS 16 free No No 24,000
140 83 Google Translate Google Inc. Apps TOOLS 59 free No No 24,000
iDroid iPhone theme for
141 91 Diceman4 Apps PERSONALIZATION 14 free No No 23,000
GDE
BOOKS_AND_REFERE
142 Bible LifeChurch.tv Apps 1 free No No 23,000
NCE
百度输入法（拼音双拼笔
143 105 Baidu Inc. Apps TOOLS 10 free No Yes 23,000
画五笔手写）
144 110 Battle Chinese Checkers SohoMob Games BRAIN 7 free No No 22,000
145 FishingJoy PunchBox Games ARCADE 1 free No No 22,000
146 Alarm Clock Xtreme Free Angle Labs Apps TOOLS 3 free No No 22,000
147 145 Slime vs. Mushroom WestRiver Apps ENTERTAINMENT 8 free + in-app purchase No No 22,000
Mahjong and Friends
148 136 ePoint Production Games CARDS 3 free No Yes 22,000
Free
149 3 Sexy Girl Zone fashionGirls Team Apps ENTERTAINMENT 3 free No Yes 22,000
My Period & Ovulation
150 134 northDroid Apps HEALTH_AND_FITNESS 8 free No No 22,000
Tracker


XYOLOGIC.COM
# 07 Top 150 Most Downloaded Free Apps Categories

Downloads of Top 150 Free Apps in Categories
08.08 - 08.09.2011

% of Top Downloads in
Downloads
Category Number of Apps
Category Last Month

25.15% TOOLS 23 2,745,000
16.06% GAMES 34 1,753,000
13.30% SOCIAL 14 1,451,000
9.61% PERSONALIZATION 7 1,049,000
7.08% COMMUNICATION 7 773,000
5.28% ENTERTAINMENT 15 576,000
3.54% MEDIA_AND_VIDEO 6 387,000
3.51% PHOTOGRAPHY 10 383,000
2.58% FINANCE 1 282,000
2.54% WEATHER 3 277,000
2.19% PRODUCTIVITY 5 239,000
2.02% MUSIC_AND_AUDIO 6 221,000
1.46% NEWS_AND_MAGAZINES 4 159,000
0.96% BOOKS_AND_REFERENCE 4 104,000
0.91% LIFESTYLE 2 100,000
0.87% EDUCATION 1 95,000
0.82% TRANSPORTATION 2 89,000
0.81% TRAVEL_AND_LOCAL 2 89,000


0.74% COMICS 2 81,000
0.38% SHOPPING 1 41,000
0.20% HEALTH_AND_FITNESS 1 22,000


XYOLOGIC.COM
# 08 Top 150 Most Downloaded Paid Apps

Top 150 Paid Downloaded Apps
08.08 - 08.09.2011

Country Previous App Apps Price in Had Free Downloads
App Title Publisher Category Monetization Type Is Local
Rank Position Type Published EUR Period This Month



XYOLOGIC.COM
# 09 Top 150 Most Downloaded Paid Apps Categories

Downloads of Top 150 Paid Apps in Categories
08.08 - 08.09.2011

% of Top Downloads in
Downloads
Category Number of Apps
Category Last Month



XYOLOGIC.COM
# 10 About the Xyologic Team

About the Xyologic Team

Zoe Adamovicz Zoe writes about apps marketing and app store
business on Quora:
Zoe has been a mobile industry entrepreneur ever since she founded her first company www.quora.com/zoe-adamovicz/
in 1999. Her experience spans mobile software, mobile content, B2C products and Connect with Zoe:
services for mobile corporations. Xyologic is her fifith mobile technology venture. At On Facebook http://www.facebook.com/zoeadamovicz

Xyologic Zoe leads the business management. On LinkedIn http://www.linkedin.com/in/zoeadamovicz

Matthaus Krzykowski Matthaus writes about the mobile industry on
VentureBeat:
Matthaus is a product manager with experience in both digital and mobile startups. www.venturebeat.com/author/matthaus-krzykowski/
Also, Matthaus is a regular speaker on the international conference circuit. At Connect with Matthaus:
Xyologic he represents the voice of our customers, helping to constantly improve Via eMail matthaus@xyologic.com

products. On Facebook http://www.facebook.com/matthaus.krzykowski
On Twitter http://www.twitter.com/matthausk

Marcin Rudolf Marcin writes about hacking apps and app stores
on Quora:
Marcin is an unquestionable mobile technology guru. He started coding at the age of 7 www.quora.com/marcin-rudolf/
and never stopped. His experience encompasses everything from assembly to Ruby, Connect with Marcin:
while C-languages and mobile technologies are his sweet spot. At Xyologic Marcin On LinkedIn http://pl.linkedin.com/in/marcinrudolf

leads technolgy strategy and manages the tech team.


XYOLOGIC.COM
# 12 Disclaimer

License Type, Methodology, Validation and Disclaimer

License Type
Xyologic data is available under Creative Commons Attribution 3.0 Unported (CC-BY) License
You may use it for any purpose, for free, as long as you link back to Xyologic.

Methodology
Xyologic Mobile Analysis GmbH collects and analyses data using a variety of proprietary techniques and technologies conforming to established
and accepted rules. The information contained in this report has been compiled by Xyologic Mobile Analysis GmbH, referencing our own primary
research data and that of 3rd Party sources considered to be reliable. In select instances contributing partners collaborate on specialized reports.
No representation or warranty, express or implied, is made by Xyologic Mobile Analysis GmbH, its affiliates or any other person as to its accuracy,
completeness or correctness.

This report contains derived values and statistical estimates which may bear an error. For example, mobile app download numbers are estimations
based on the set Xyologic Mobile Analysis GmbH own methodologies and statistical estimation models, and the download estimates may over- or
under-estimate the actual downloads of any particular mobile app. The error is highest for single apps and quickly decreases with growing number
of apps in estimated clusters. For instance, estimation for all apps in a category or all apps published by a publisher will be quite accurate, while an
estimation for a single app may not be as accurate. The download models constantly evolve by including more base observations and more variable
to regression analysis. This also means that download estimations with different variances of model will yield slightly different download numbers.


Disclaimer
All opinions and estimates contained in this report constitute Xyologic Mobile Analysis GmbH judgment as of the date of this report, are subject to
change without notice and are provided in good faith but without legal responsibility. Nothing in this report constitutes business, marketing or
other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives on any of the
items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make the
Xyologic Mobile Analysis GmbH exempt from any direct or indirect involvement in them. Choosing to use this information for any purpose other
than being informed remains and will remain the responsibility of the reader and recipient of this report.

This material is prepared for general circulation and has been prepared without regard to the individual circumstances and objectives of persons
who receive it. To the full extent permitted by law neither Xyologic Mobile Analysis GmbH nor any of its affiliates, nor any other person, accepts
any liability whatsoever for any direct or consequential loss arising from any use of this report or the information contained herein. Our
salespeople, traders, and other professionals may provide oral or written statements about mobile industry and general market that reflect opinions
that are contrary to the opinions expressed in our research.

All research reports are disseminated and available to our clients and for general circulation simultaneously. No matter contained in this
document and no part of this material may be (i) copied, photocopied or duplicated in any form by any means or (ii)
redistributed without the prior written consent of Xyologic Mobile Analysis GmbH.

Validation, Limits and Accuracy
We continuously validate our data with independent third-party data sources. The Xyologic methodology employs a multitude of techniques to
ensure that our estimates achieve a high degree of accuracy.


Xyologic Mobile Analysis GmbH
Schoenhauser Allee 55
10437 Berlin, Germany
www.xyologic.com
report@xyologic.com

Registered with the District Court for the Capital City of Berlin,
under the HRB No.: 129705 B
International VAT ID: DE 263 130 291


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