READY Associates is a new kind of local business services firm positioned at the forefront of the rise of the gig economy. Perhaps one of the most known aspects of this new economic dynamic is the rise of many new online freelance marketplaces. We are focused on connecting people locally, something we think will prove to be another huge component of this shift in the way people work in the future.
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Business Plan Executive Summary
1. READY Associates
Let our talented & experienced, locally-based associates complete your business gig or project. Use us only when
you need our help. Short-term or long-term. One-time or repetitive. Sales, Marketing & Operations. Just tell us
what you need done. We're READY!
George Arbogust, Founder
2115 Claremont Ave. Ste. 200
Norfolk VA 23507
george@readyassociates.com
(757) 447-0638
2. EXECUTIVE SUMMARY
READY Associates is a new kind of local business services firm positioned at the forefront of the rise of
the gig economy. Perhaps one of the most known aspects of this new economic dynamic is the rise of
many new online freelance marketplaces. We are focused on connecting people locally, something we
think will prove to be another huge component of this shift in the way people work in the future.
Specifically, we want to match:
• Local businesses who need flexible hiring options or want to "rent" specialized skill sets
• Local professionals who want legitimate, flexible work options
Alternative work arrangements like gigs, freelance, contingent & contract work represent a growing
dynamic in the economy of the U.S. and new reality for many American workers, and according to new
research:
• More than 15% of the US labor market is now made up of “alternative” work and still growing
• This type of work collectively represents 80% or more of net new job growth since 2005
The success of online freelance marketplaces such as Fiverr and Upwork attest to rapid growth in
business’ demand to “rent” specialized skill sets in flexible and temporary ways. And even big-time
players like LinkedIn and Amazon have joined the freelance and gig fray.
Hampton Roads, Virginia is a prime place to start this type of business due to the amazing the amount
of talented, professional people looking for non-traditional work opportunities. READY Associates’ pool
of potential talent is made up of military spouses, entrepreneurs, artists, semi-retirees and graduate
students from around the region.
The personal touch inherent in working with local people and the challenges that arise from remote
workers will continue to make local options viable and attractive to business seeking to hire on contract
and gig basis. Since other local options have been slow to adopt to the changing dynamics underlying
the rise of the gig economy, READY Associates is poised to lead the way going forward by delivering the
variety of skills and fast-paced mentality found in online marketplaces. And combine it with the personal
touch and onsite availability of local options. Learn more at www.ReadyAssociates.com and our
accounts on Facebook, Twitter & LinkedIn
READY Associates
3. Financial Projections and Key Operating Metrics
Three year pro-forma financial projection anticipates steady growth in: sales of contracted business
services; job placement services; FTE metrics; and hourly rates paid to contracted Associates.
READY Associates
Pro Forma Income Statement 2016 2017 2018 2019
Income
Sale of Business Services $2,000 $40,000 $168,000 $352,000
Sale of Job Placement Services $0 $2,000 $33,600 $140,800
Gross Profit $2,000 $42,000 $201,600 $492,800
Expenses
Contractor Payments $1,500 $30,000 $126,000 $264,000
SG&A $2,000 $6,000 $16,800 $35,200
Operations $1,000 $6,000 $16,800 $35,200
Salaries $0 $0 $42,000 $100,000
Total Expense $4,500 $42,000 $201,600 $434,400
Net Income -$2,500 $0 $0 $58,400
Key Operating & Employment Metrics 2016 2017 2018 2019
Billable Contractor Hours Growth Rate - 2000% 400% 200%
Total Billable Contractor Hours 100 2,000 8,000 16,000
Avg. Billable Cost /hr. $20 $20 $21 $22
Full-time Equivalent (Contractors) 0.0481 0.96 3.85 7.69
Avg. Contractor Payment /hr. $15.00 $15.00 $15.75 $16.50
Full-time Equivalent (Employees) 0.00 0.00 0.96 2.19
Avg. Employee Wage /hr. $20.00 $20.00 $21.00 $22.00