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Social media, more accurately social technology, standardizes the how, when and why of human interaction. It creates an interface with rules, protocols and a set of expectations around the exchange of information. It creates a human API for your organization.

Everyone in your company is in PR. They just don’t know it. Everyone has their own job, their own ambitions, their own lives. And the distinction between who they are at work and who they are outside is blurring fast. So, how do you reassert that distinction? Or do you? A story about learning how to let go and trust your employees and your customers..

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Social media, more accurately social technology, standardizes the how, when and why of human interaction. It creates an interface with rules, protocols and a set of expectations around the exchange of information. It creates a human API for your organization. Everyone in your company is in PR. They just don’t know it. Everyone has their own job, their own ambitions, their own lives. And the distinction between who they are at work and who they are outside is blurring fast. So, how do you reassert that distinction? Or do you? A story about learning how to let go and trust your employees and your customers..

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