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Business planning framework Market situation, Business overview, Financial Overview Core SWOT, Executive directives for business/company, GTM POR.    Technology/product & Solution roadmap, Tactical marketing plan, GTM,        Region Sales plan, regional situation & GTM          Market Share POR Segments by product, RTM, customer types, and    lifecycle view Product Strategy Roadmaps across  technology enablers, products & solutions, Gaps, Vision & ties  Strategic Growth Inorganic, New Markets, New RTM (transform), partners Tactical Marketing Focused GTM enablement supporting sales push  Services Strategy Consulting, Support, Outsourcing, Services lead transformation Sales Plan Transform, Empowerment, channels, compensation, partners http://garylyng.blogspot.com

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Business Planning Framework

  • 1. Business planning framework Market situation, Business overview, Financial Overview Core SWOT, Executive directives for business/company, GTM POR. Technology/product & Solution roadmap, Tactical marketing plan, GTM, Region Sales plan, regional situation & GTM Market Share POR Segments by product, RTM, customer types, and lifecycle view Product Strategy Roadmaps across technology enablers, products & solutions, Gaps, Vision & ties Strategic Growth Inorganic, New Markets, New RTM (transform), partners Tactical Marketing Focused GTM enablement supporting sales push Services Strategy Consulting, Support, Outsourcing, Services lead transformation Sales Plan Transform, Empowerment, channels, compensation, partners http://garylyng.blogspot.com